The most successful relationships are ones where remuneration agreed fairly reflects the work the agency carries out. Cutting remuneration often ends up with corners cut, too. Partnerships are harder to maintain when the agency isn’t incentivised to deliver great work, so its imperative you give them every reason to contribute towards your success. Stop them thinking their best staff should focus on other businesses by making sure you’ve got a mutually rewarding relationship with equal measures of inspiration and perspiration.
“If my agency delivers results for me, they’re worth paying properly, but I need to know I’m not being taken for a ride”
We’ll help create a deal which rewards when they – and therefore you – do great, but a penalty when they don’t. You’ve got to make sure the goals are valuable, measurable and stretching, but achievable. They’re meaningless if not.
We’ll work with you to create sustainable successful partnerships by:
- Evaluating the agency’s services and help you set delivery targets
- Identifying the right remuneration model to employ
- Reviewing the agency charging structure and proposal
- Negotiate income distribution on each measurable outcome, be they the number of customers or the positive effect the advertising has on the brand and you.