Greggs Bakery PLC

August 21st, 2014

What can we learn from Greggs #FixGreggs disaster?

This week saw Greggs bakery Google Knowledge Graph (GKG) go viral. Greggs real logo ‘Greggs- Always Fresh. Always Tasty’ was replaced in the graph by a fake and less than complimentary logo with the new strap-line ‘Greggs- Providing shit to scum for over 70 years.’ Unsurprisingly it wasn’t long until someone noticed the logo change and the story spread through… read more

Butterflies

August 8th, 2014

10 Signs You Should Invest In Digital Change

1. You see digital channels as sales routes not as customer experiences
Digital marketing is about far more than simply capturing those on the purchasing cycle: it forms the foundation for enhancing user experiences, reaching customers on new devices and provides greater insight to drive marketing ROI. Instead of thinking about digital channels just as a way to reach your… read more

Digital Revolution - Barbican

July 25th, 2014

Field trip to the Digital Revolution exhibition

Reform took a trip this week to the Digital Revolution exhibition held at the Barbican Centre, which is running until the 14th September.
A mesmerising and immersive exhibition, it covers the digital transformation within art, design, film, music and videogames that has taken place over the last few decades.
With engaging digital creativity we were treated to blasts from the… read more

Digital Future

June 25th, 2014

Sensors and robots: smart leaders must embrace the digital discomfort and transform business

Last week I attended two brilliant conferences: one on how technology is transforming businesses; the other on the future of digital marketing. As you might imagine there were some exciting – yet alarming – current and future technological innovations. Here is a snapshot:
Today:

We can print machine guns and human organs using 3D printers
There are now more mobile… read more