Digital Future

June 25th, 2014

Sensors and robots: smart leaders must embrace the digital discomfort and transform business

Last week I attended two brilliant conferences: one on how technology is transforming businesses; the other on the future of digital marketing. As you might imagine there were some exciting – yet alarming – current and future technological innovations. Here is a snapshot:
Today:

We can print machine guns and human organs using 3D printers
There are now more mobile… read more

digital information overload

June 20th, 2014

Are you slipping into digital autopilot?

Ageing aside, I know that I have a shorter attention span today compared to when I started working in digital in the late 1990s (yes, Millennials, that makes me a digital dinosaur!).
I have developed some bad habits along the way: I don’t read emails properly – I rarely finish reading them. Consequently, I often only read what I want… read more

Social media platforms

June 13th, 2014

Are you taking customers seriously on social media?

A recent trip to Scotland brought home how important it is to feel valued by a brand as a customer, especially when things go wrong. As I sat in the airport lounge waiting for a plane, my flight stopped being shown on the departures board and we were left wondering what had happened to it, or if we were even… read more

Data Layer

June 10th, 2014

How a data layer can improve your remarketing

Firstly, let’s translate the jargon…
Remarketing is a successful online marketing tool that displays ads to visitors who have been to your website previously. For many businesses, remarketing has great returns and can be broken down into precisely targeted campaigns showing different ads to people based on their past behaviour to the site. For example, lists can be built of… read more