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April 15th, 2014

6 practices that will help you make more money from your remarketing campaigns

Online advertisers have flirted with remarketing for many years now. Tales of huge ROI figures have tempted Online Marketing Managers to get over their revulsion at the Big Brother aspect of it all and have a stab with a few hastily set-up campaigns in Adwords. Often, if you fast forward a few months the data tells the same story: a… read more

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March 17th, 2014

Are Growth Hackers the Future of Marketing?

‘Growth Hacker’ is a term that has been bandied around for the past couple of years in marketing and start-up circles. But what is a growth hacker and how do they fit into the current marketing mix?
The term Growth Hacker was first coined by Sean Ellis back in 2010. Ellis has used his expertise to help many digital companies… read more

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February 27th, 2014

The integration of search marketing and social media. Or how Google is cutting your website out of the equation.

With my role predominantly focusing on the search marketing strategy, I like to keep close tabs on what Google is up to (Bing to a lesser extent, I’ll admit). One trend that’s been evolving over the last few years but is really starting to kick into high gear now is the integration of mobile, search and social media into a… read more

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February 5th, 2014

Expiring data, better privacy, on-line trust –consumers demand change!

‘89% of British internet users are worried about online privacy’, says the latest E consultancy survey, with 45% not trusting the companies with their personal data. So what are the top two online privacy concerns for online users and consumers in the UK?

No.1 Users having their private details shared without consent with other companies.
No.2 Details being used to… read more