May 16th, 2013
The CEO’s guide to SEO
Whether you run a business that was established offline or a new start-up company, the chances are your business is looking at the online world as a prime source of revenue and traffic . If your brand name is not yet established, you may see the web as an efficient way to get the word out, and if the brand… read more
May 9th, 2013
When will the financial services industry begin to embrace digital?
Conventional wisdom suggests that Financial Services business have always been ahead of the technology curve and there is good anecdotal evidence to support this. Whether it be the American investment banks microprocessors that calculated index levels faster than some countries’ stock exchanges or the adoption of electronic trading platforms that ate away at the screaming broker community, or voice recognition… read more
May 1st, 2013
Businesses need digital strategy and delivery to come hand in hand
Yet again this week I am reminded that the answers to our business challenges can be found in the data.
I’ve been doing some analysis on the digital services that we’ve sold since the business started in 2009.
Sector-wise, we’ve worked with a lot of retail, financial services, travel and marketing services clients (many of whom are agencies who sell… read more
March 26th, 2013
Search regression amongst users?
Once upon a time, about a quarter (if not close to half, but figures vary) of users in the US would use a very restricted version of the internet. Searches would be very general, often pushed by one or maybe if lucky a two word keyterm advertised by big brands. This was AOL back in its heyday. It would provide… read more
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