http://www.reformdigital.com/blog/adding-value-to-online-retail-the-in-store-shopping-experience Mon, 28 Nov 2011 16:04:44 +0000 hourly 1 http://wordpress.org/?v=3.1.3 http://www.reformdigital.com/blog/adding-value-to-online-retail-the-in-store-shopping-experience/comment-page-1#comment-96 Mark Trip Mon, 12 Jul 2010 16:09:24 +0000 http://www.reformdigital.com/?p=853#comment-96 The rate at which online sales continues to grow, even in a recession, is remarkable and physical stores will have to compete for customers on more than price. The rate at which online sales continues to grow, even in a recession, is remarkable and physical stores will have to compete for customers on more than price.

]]> http://www.reformdigital.com/blog/adding-value-to-online-retail-the-in-store-shopping-experience/comment-page-1#comment-23 James Kilpatrick Sun, 21 Feb 2010 12:01:12 +0000 http://www.reformdigital.com/?p=853#comment-23 I think this is further validation of the argument that marketing should be migrating from a 'push' process to one where 'pull' is at least half the battle. If consumers want consumption on demand and they expect the big brands to know what they want, then they will also expect the big brands to make the products and services available when and where they are looking for them. So, if they search and they can't find they will search elsewhere until they do find. If the big brands, and especially the big retailers, don't 'get' this then they won't get any custom. I think this is further validation of the argument that marketing should be migrating from a ‘push’ process to one where ‘pull’ is at least half the battle. If consumers want consumption on demand and they expect the big brands to know what they want, then they will also expect the big brands to make the products and services available when and where they are looking for them. So, if they search and they can’t find they will search elsewhere until they do find. If the big brands, and especially the big retailers, don’t ‘get’ this then they won’t get any custom.

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