Category Archives: consultancy

Butterflies

August 8th, 2014

10 Signs You Should Invest In Digital Change

1. You see digital channels as sales routes not as customer experiences
Digital marketing is about far more than simply capturing those on the purchasing cycle: it forms the foundation for enhancing user experiences, reaching customers on new devices and provides greater insight to drive marketing ROI. Instead of thinking about digital channels just as a way to reach your… read more

shutterstock_144627344

August 23rd, 2013

Planning a 5 year digital strategy? Why you need a compass not a map.

In my past life, before I jumped into all things digital, I used to be involved in planning and managing in the public sector, predominantly in the arts and heritage sectors. Those days I was quite used to thinking and planning for the long term. Not digital long-term (which, let’s face it, is anything over a year) but really long… read more

Crisis Management Pic

August 2nd, 2013

The case for a social media crisis management strategy: part one

It’s safe to say that attitudes to social media from a business perspective have altered. This is due to the sheer volume of news stories and articles that have been cropping up this year because of companies not managing their social media effectively. The CEO’s,  and those in more senior roles are forced to take notice of all the tweets,… read more

The digital marketing buyers checklist

June 26th, 2013

The digital marketing buyers checklist

Digital marketing is the newest of the tools in a business’s communications toolbox. Its growth over the last twenty years has been fast paced and frenetic and caught most businesses by surprise. Clients have clamoured to hire the industry’s best agencies, talent and cutting edge technologies to satisfy their new-found quench for leveraging the Internet to acquire and retain customers.… read more