Category Archives: consultancy

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August 23rd, 2013

Planning a 5 year digital strategy? Why you need a compass not a map.

In my past life, before I jumped into all things digital, I used to be involved in planning and managing in the public sector, predominantly in the arts and heritage sectors. Those days I was quite used to thinking and planning for the long term. Not digital long-term (which, let’s face it, is anything over a year) but really long… read more

Crisis Management Pic

August 2nd, 2013

The case for a social media crisis management strategy: part one

It’s safe to say that attitudes to social media from a business perspective have altered. This is due to the sheer volume of news stories and articles that have been cropping up this year because of companies not managing their social media effectively. The CEO’s,  and those in more senior roles are forced to take notice of all the tweets,… read more

The digital marketing buyers checklist

June 26th, 2013

The digital marketing buyers checklist

Digital marketing is the newest of the tools in a business’s communications toolbox. Its growth over the last twenty years has been fast paced and frenetic and caught most businesses by surprise. Clients have clamoured to hire the industry’s best agencies, talent and cutting edge technologies to satisfy their new-found quench for leveraging the Internet to acquire and retain customers.… read more

Businesses need digital strategy and delivery to come hand in hand

May 1st, 2013

Businesses need digital strategy and delivery to come hand in hand

Yet again this week I am reminded that the answers to our business challenges can be found in the data.
I’ve been doing some analysis on the digital services that we’ve sold since the business started in 2009.
Sector-wise, we’ve worked with a lot of retail, financial services, travel and marketing services clients (many of whom are agencies who sell… read more