Category Archives: digital media
October 3rd, 2012
Search vs. Social – the yin and yang of digital marketing
Last week Reform had the chance to take part in Social Media Week London. The topic of one of the events we attended was about two of the most popular channels within digital marketing – ‘Search vs. Social’ – a debate discussing which is more effective in results delivery.
Tough economic times have put pressure on businesses to cut their… read more
August 10th, 2012
People talking about this
It is widely agreed that for brands and businesses the value of Facebook is not measured in how many likes any one page has, but in how engaged the community of fans is with the brand. The challenge for brands is therefore to grow their Facebook community whilst keeping that community engaged.
Many brands see engagement levels tail off as… read more
July 27th, 2012
London 2012 Olympics, perhaps a bit more social & a bit less search
Friday, July 27th 2012 marked the opening day for the London 2012 Olympic Games, that festive quadrennial sporting event even the least sporting of us know about, the one where athletes in categories such as Gymnastics and Swimming become as famous as Footballers. And for those in the digital and search spheres it will likely shatter just about every world… read more
June 8th, 2012
How to switch the c-suite on to digital
People in the digital world having been jumping up and down about the importance of ‘e’ for a very long time – not surprising as we live and breathe it. Banging on the CEOs door with evangelical fervour, we’ve been a bit guilty of making the mistakes that many experts make – talking too much jargon and not tailoring the… read more
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