Category Archives: digital media

Google+ page

November 8th, 2013

Google+ – What is all the fuss about?

Many of our clients ask us ‘Should we invest in Google+?’ and ‘How should we be using Google+?’. So we thought we would lay out all the facts so you can make an informed decision whether you should be setting up your profile and adding content.
So, what is Google+?
It is a social media network where you can engage with… read more

shutterstock_129701267

September 27th, 2013

Where to draw the line with social media in the workplace

Over the past decade, there has been a social media explosion – 10 years ago, not many people used social networks; back then, platforms such as MySpace and YouTube dominated the social media landscape but were both confined to being used in western countries during peoples’ spare time – and not often used by many people over 20 years old!… read more

Girl crying

August 16th, 2013

The case for a social media crisis management strategy: part two

Cyber bulling, social abuse and internet trolls have popped up their ugly heads in the media this month. There have been some horrific outcomes to the online abuse, and it’s clearly a matter that needs to be dealt with in a very sensitive manner. Whilst some argue that this is an educational problem, this blog looks at Twitter’s role and… read more

Google Enhanced Campaigns

June 19th, 2013

Google enhances its ad product, but what does this mean for you?

Earlier this year Google announced that from the 22nd July all advertising campaigns (legacy & new) will be upgraded to “enhanced”. By “enhanced” Google means that advertising on mobile, tablet and desktop devices will only be permitted to run via one campaign, recognising that Internet users are increasingly using various devices when carrying out online searches.
The change means that… read more