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	<title>Reform &#187; Digital media</title>
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		<title>Is it an art or is it a science?</title>
		<link>http://www.reformdigital.com/blog/is-it-an-art-or-is-it-a-science</link>
		<comments>http://www.reformdigital.com/blog/is-it-an-art-or-is-it-a-science#comments</comments>
		<pubDate>Fri, 25 Jun 2010 08:53:01 +0000</pubDate>
		<dc:creator>penny</dc:creator>
				<category><![CDATA[Digital media]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[Search behaviour]]></category>
		<category><![CDATA[data burst analytics]]></category>
		<category><![CDATA[search marketing]]></category>
		<category><![CDATA[social behaviouraly patterns]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.reformdigital.com/?p=1047</guid>
		<description><![CDATA[Albert –László Barabási is probably not well known in the world of search and that is not necessarily surprising as he is a physicist living in Boston, USA. But he is a physicist with a difference, who employs detailed scientific modelling to help understand social behavioural patterns.
In his research he maps the daily movements of [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Adding value to online retail: the in-store shopping experience</title>
		<link>http://www.reformdigital.com/blog/adding-value-to-online-retail-the-in-store-shopping-experience</link>
		<comments>http://www.reformdigital.com/blog/adding-value-to-online-retail-the-in-store-shopping-experience#comments</comments>
		<pubDate>Sun, 21 Feb 2010 11:29:31 +0000</pubDate>
		<dc:creator>Amanda</dc:creator>
				<category><![CDATA[Digital media]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[clothing sector]]></category>
		<category><![CDATA[e-tail]]></category>
		<category><![CDATA[IMRG]]></category>
		<category><![CDATA[in-store]]></category>
		<category><![CDATA[shopping experience]]></category>
		<category><![CDATA[Top Shop]]></category>

		<guid isPermaLink="false">http://www.reformdigital.com/?p=853</guid>
		<description><![CDATA[With time to kill in between appointments last week I found myself in Top Shop’s flagship store on Oxford Street in London. Not for the first time I was struck by how different the shopping experience is. Indeed Top Shop is less of a shop nowadays, more like a nightclub-cum-youth club-cum-beauty salon. With TVs and [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Analytics &amp; Content Strategy Among Key Topics</title>
		<link>http://www.reformdigital.com/blog/ses-london-2010</link>
		<comments>http://www.reformdigital.com/blog/ses-london-2010#comments</comments>
		<pubDate>Mon, 25 Jan 2010 10:37:26 +0000</pubDate>
		<dc:creator>Amanda</dc:creator>
				<category><![CDATA[About Reform]]></category>
		<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Content strategy]]></category>
		<category><![CDATA[Amanda Davie]]></category>
		<category><![CDATA[Reform]]></category>
		<category><![CDATA[SES London]]></category>

		<guid isPermaLink="false">http://www.reformdigital.com/?p=758</guid>
		<description><![CDATA[As the UK search marketing industry awaits the sound of the Search Engine Strategies 2010 conference wagon wheels rolling into town in February, we took a look at the event’s schedule, to see what some of the key themes and topics will be this year.
Many will be excited to hear the keynote speeches from Avinash [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Google and Bing to Add Twitter Tweets in Search Results… Is That a Good Thing?</title>
		<link>http://www.reformdigital.com/blog/google-and-bing-to-add-twitter-tweets-in-search-results</link>
		<comments>http://www.reformdigital.com/blog/google-and-bing-to-add-twitter-tweets-in-search-results#comments</comments>
		<pubDate>Thu, 22 Oct 2009 18:20:32 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Digital media]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[bing]]></category>
		<category><![CDATA[editorial]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[search algorithms]]></category>
		<category><![CDATA[Search engines]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://www.reformdigital.com/?p=552</guid>
		<description><![CDATA[News came out yesterday that claimed both Google and Microsoft Bing are going to include a bit more tweets from Twitter in their search results.  The search marketing world was abuzz, with comments and ideas for how they can expand their search marketing capabilities and how Bing and Google will benefit greatly from these “real [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>We need to look beyond the media landscape to predict future media change</title>
		<link>http://www.reformdigital.com/blog/we-need-to-look-beyond-the-media-landscape-to-predict-future-media-change</link>
		<comments>http://www.reformdigital.com/blog/we-need-to-look-beyond-the-media-landscape-to-predict-future-media-change#comments</comments>
		<pubDate>Mon, 05 Oct 2009 10:53:26 +0000</pubDate>
		<dc:creator>Amanda</dc:creator>
				<category><![CDATA[Digital media]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[2010 media predictions]]></category>
		<category><![CDATA[China media landscape]]></category>
		<category><![CDATA[digital media landscape]]></category>
		<category><![CDATA[future media change]]></category>
		<category><![CDATA[Japan media landscape]]></category>
		<category><![CDATA[media consumption habits]]></category>
		<category><![CDATA[mobile predictions]]></category>

		<guid isPermaLink="false">http://www.reformdigital.com/?p=538</guid>
		<description><![CDATA[ 
It’s normally around this time of year that the next year predictions start to tumble from the media trend spotters.
And some trends don’t require a crystal ball or an econometric model to forecast, for example:
• Yes, Google probably will make big waves in the smart phone market
• Most phone and computer manufacturers will try and replicate Apple’s [...]]]></description>
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