Category Archives: digital reputation

Google+ page

November 8th, 2013

Google+ – What is all the fuss about?

Many of our clients ask us ‘Should we invest in Google+?’ and ‘How should we be using Google+?’. So we thought we would lay out all the facts so you can make an informed decision whether you should be setting up your profile and adding content.
So, what is Google+?
It is a social media network where you can engage with… read more

Girl crying

August 16th, 2013

The case for a social media crisis management strategy: part two

Cyber bulling, social abuse and internet trolls have popped up their ugly heads in the media this month. There have been some horrific outcomes to the online abuse, and it’s clearly a matter that needs to be dealt with in a very sensitive manner. Whilst some argue that this is an educational problem, this blog looks at Twitter’s role and… read more

Mobile app usage

June 22nd, 2012

The world of mobile: App-etite for change?

To commemorate the meteoric growth in App usage, mobile specialist Rob Thurner talks us through the do’s and don’ts to maximize repeat usage and minimize development cost
For the marketer, the logic for investing in Apps is compelling. There are three key reasons.
1. Personalisation.
Mobile is the ultimate personalised marketing channel: we don’t share our handsets, and most of… read more

shutterstock_26196202

June 8th, 2012

How to switch the c-suite on to digital

People in the digital world having been jumping up and down about the importance of ‘e’ for a very long time – not surprising as we live and breathe it. Banging on the CEOs door with evangelical fervour, we’ve been a bit guilty of making the mistakes that many experts make – talking too much jargon and not tailoring the… read more