Category Archives: international
May 14th, 2012
Near Field Communication – will it take off?
Some say this is the year of the contactless payment, although in truth it’s not really taken off yet. I remain dubious about it being this year but the market is definitely growing. It’s likely that the UK will follow in the footsteps of Japan (as always) and that near-field communication (NFC) payment will slowly be integrated into our daily… read more
April 13th, 2012
Social search and personalization: a turning point for brands
With Google’s privacy changes implemented on March 1st and pending changes such as the EU cookie law, there are a lot of people trying to explain how privacy and personalization works for users, and for many, the noise only complicates things further. To cut a long story short though, it’s a golden opportunity for your brand and you can’t afford… read more
March 22nd, 2012
How tablets are changing our online behaviour
With the advent of mobile phones, the search market evolved. With the subsequent advent of the iPad and the continually expanding tablet market, we’re seeing the search market evolve further in reaction. Retailers and recipients of searches by tablet users are able to identify very different trends in customer behaviour and purchases in users on traditional platforms, and those using… read more
February 27th, 2012
The digital opportunity for the millennial generation
Being a member of the Millennial Generation, computer technology and the Internet have always been present in my life. However, unlike other forms of largely static technologies, digital technology has developed at a dizzying rate throughout my childhood and teenage years. As a result, a great deal of the knowledge and skills of professionals within digital have trickled down to… read more
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