Category Archives: international

Picture of florist

October 11th, 2013

Why bigger is not always better. The shift to local marketing.

Big data has been big news for retailers for several years. The opportunities huge data sets present has led many UK retailers to focus on building up big databases of email addresses and attracting the largest possible social media followings across multiple channels. However, I would ask these retailers to take a moment to stop and question this as their… read more

May 14th, 2012

Near Field Communication – will it take off?

Some say this is the year of the contactless payment, although in truth it’s not really taken off yet. I remain dubious about it being this year but the market is definitely growing.  It’s likely that the UK will follow in the footsteps of Japan (as always) and that near-field communication (NFC) payment will slowly be integrated into our daily… read more

April 13th, 2012

Social search and personalization: a turning point for brands

With Google’s privacy changes implemented on March 1st and pending changes such as the EU cookie law, there are a lot of people trying to explain how privacy and personalization works for users, and for many, the noise only complicates things further.  To cut a long story short though, it’s a golden opportunity for your brand and you can’t afford… read more

March 22nd, 2012

How tablets are changing our online behaviour

With the advent of mobile phones, the search market evolved. With the subsequent advent of the iPad and the continually expanding tablet market, we’re seeing the search market evolve further in reaction. Retailers and recipients of searches by tablet users are able to identify very different trends in customer behaviour and purchases in users on traditional platforms, and those using… read more