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	<title>Reform &#187; Mobile</title>
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		<title>iPhones, iPads and the advent of ‘shortcut search’</title>
		<link>http://www.reformdigital.com/blog/iphones-ipads-advent-of-shortcut-search</link>
		<comments>http://www.reformdigital.com/blog/iphones-ipads-advent-of-shortcut-search#comments</comments>
		<pubDate>Mon, 26 Apr 2010 08:17:49 +0000</pubDate>
		<dc:creator>Amanda</dc:creator>
				<category><![CDATA[Mobile]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Search behaviour]]></category>
		<category><![CDATA[apps]]></category>
		<category><![CDATA[iPad]]></category>
		<category><![CDATA[iphone]]></category>
		<category><![CDATA[mobile search]]></category>
		<category><![CDATA[shortc]]></category>

		<guid isPermaLink="false">http://www.reformdigital.com/?p=927</guid>
		<description><![CDATA[The advent of Apple’s iPhone &#8211; and indeed smart phones in general &#8211; is changing how we consume media and content. Nowadays, web-based information can be accessed more readily (and more cheaply) without us necessarily having to be chained to our desks.
The behaviour of searching for web-based information on the smaller screen is, however, different [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Search Engines in 2009 &amp; Predictions For 2010</title>
		<link>http://www.reformdigital.com/blog/search-engines-in-2009-predictions-for-2010</link>
		<comments>http://www.reformdigital.com/blog/search-engines-in-2009-predictions-for-2010#comments</comments>
		<pubDate>Tue, 22 Dec 2009 19:12:52 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Pay per click]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Search engines]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[2009 search]]></category>
		<category><![CDATA[2010]]></category>
		<category><![CDATA[2010 media predictions]]></category>
		<category><![CDATA[2010 search]]></category>
		<category><![CDATA[bing]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[international seo]]></category>
		<category><![CDATA[local search]]></category>
		<category><![CDATA[search algorithms]]></category>

		<guid isPermaLink="false">http://www.reformdigital.com/?p=644</guid>
		<description><![CDATA[It’s that time of the year again. End of year roundups and predictions for 2010. It’s been a busy year in search, well in fact its been a busy decade (but we won&#8217;t go there)! If 2009 was the year of Bing, Wolfram Alpha, Google Caffeine and expansion of AdWords usage, along with everyone&#8217;s attempts [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Search and Social Media</title>
		<link>http://www.reformdigital.com/blog/search-and-social-media</link>
		<comments>http://www.reformdigital.com/blog/search-and-social-media#comments</comments>
		<pubDate>Thu, 03 Dec 2009 16:23:44 +0000</pubDate>
		<dc:creator>Graham</dc:creator>
				<category><![CDATA[Mobile]]></category>
		<category><![CDATA[search and social media]]></category>
		<category><![CDATA[search engine marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[social media strategies]]></category>

		<guid isPermaLink="false">http://www.reformdigital.com/?p=637</guid>
		<description><![CDATA[There was a really interesting article in the Nov/Dec issue of B2B Marketing called &#8220;Search and social media go hand in hand&#8221; by Tom Chapman. It discusses the importance of tying up search and social media efforts. However, it got me thinking about how there are very few businesses doing this at the moment, and [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>The reinvention of an all together more grown up search</title>
		<link>http://www.reformdigital.com/blog/the-reinvention-of-an-all-together-more-grown-up-search</link>
		<comments>http://www.reformdigital.com/blog/the-reinvention-of-an-all-together-more-grown-up-search#comments</comments>
		<pubDate>Thu, 19 Nov 2009 10:13:29 +0000</pubDate>
		<dc:creator>Heidi</dc:creator>
				<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Pay per click]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Search agencies]]></category>
		<category><![CDATA[ppc]]></category>
		<category><![CDATA[search]]></category>
		<category><![CDATA[search engine strategies]]></category>
		<category><![CDATA[search marketing]]></category>
		<category><![CDATA[Search marketing strategy]]></category>

		<guid isPermaLink="false">http://www.reformdigital.com/?p=634</guid>
		<description><![CDATA[Search has come a long way in its early years as a marketing channel. But it is still immature, and we all need to take responsibility – clients, agents, engines and trade associations – to take the industry to a new level of innovation and efficiency. It’s time for search to grow up. To be reinvented.]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Who are you talking to, Mr Advertiser?  What do you want me to do??</title>
		<link>http://www.reformdigital.com/blog/talk-to-me-advertisers</link>
		<comments>http://www.reformdigital.com/blog/talk-to-me-advertisers#comments</comments>
		<pubDate>Thu, 12 Nov 2009 11:39:39 +0000</pubDate>
		<dc:creator>Heidi</dc:creator>
				<category><![CDATA[Mobile]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[online advertising]]></category>
		<category><![CDATA[Search engines]]></category>
		<category><![CDATA[yahoo search]]></category>

		<guid isPermaLink="false">http://www.reformdigital.com/blog/talk-to-me-advertisers</guid>
		<description><![CDATA[ 
I like adverts. In fact, I really like some of them.
I’m that annoying person who laughs out loud in the cinema. I get there early so I can see them before the film starts. And, let’s face it, a tube journey would be dull without them too, so we should embrace them. The good ones [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Shop &#8217;til you virtually drop</title>
		<link>http://www.reformdigital.com/blog/shop-til-you-virtually-drop</link>
		<comments>http://www.reformdigital.com/blog/shop-til-you-virtually-drop#comments</comments>
		<pubDate>Thu, 15 Oct 2009 15:17:50 +0000</pubDate>
		<dc:creator>Heidi</dc:creator>
				<category><![CDATA[Mobile]]></category>

		<guid isPermaLink="false">http://www.reformdigital.com/?p=548</guid>
		<description><![CDATA[The consumer knows what they want and they keep telling the e-tailers. With people tweeting their every thought these days, the retailers are pandering to the consumer.]]></description>
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		<slash:comments>0</slash:comments>
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		<title>We need to look beyond the media landscape to predict future media change</title>
		<link>http://www.reformdigital.com/blog/we-need-to-look-beyond-the-media-landscape-to-predict-future-media-change</link>
		<comments>http://www.reformdigital.com/blog/we-need-to-look-beyond-the-media-landscape-to-predict-future-media-change#comments</comments>
		<pubDate>Mon, 05 Oct 2009 10:53:26 +0000</pubDate>
		<dc:creator>Amanda</dc:creator>
				<category><![CDATA[Digital media]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[2010 media predictions]]></category>
		<category><![CDATA[China media landscape]]></category>
		<category><![CDATA[digital media landscape]]></category>
		<category><![CDATA[future media change]]></category>
		<category><![CDATA[Japan media landscape]]></category>
		<category><![CDATA[media consumption habits]]></category>
		<category><![CDATA[mobile predictions]]></category>

		<guid isPermaLink="false">http://www.reformdigital.com/?p=538</guid>
		<description><![CDATA[ 
It’s normally around this time of year that the next year predictions start to tumble from the media trend spotters.
And some trends don’t require a crystal ball or an econometric model to forecast, for example:
• Yes, Google probably will make big waves in the smart phone market
• Most phone and computer manufacturers will try and replicate Apple’s [...]]]></description>
		<wfw:commentRss>http://www.reformdigital.com/blog/we-need-to-look-beyond-the-media-landscape-to-predict-future-media-change/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Procurement officers must understand the &#8216;true&#8217; value of digital services</title>
		<link>http://www.reformdigital.com/blog/procurement-officers-must-understand-the-true-value-of-digital-services</link>
		<comments>http://www.reformdigital.com/blog/procurement-officers-must-understand-the-true-value-of-digital-services#comments</comments>
		<pubDate>Wed, 30 Sep 2009 10:20:31 +0000</pubDate>
		<dc:creator>Heidi</dc:creator>
				<category><![CDATA[Mobile]]></category>

		<guid isPermaLink="false">http://www.reformdigital.com/?p=533</guid>
		<description><![CDATA[Procurement officers have grabbed a few headlines of late. The headline of an article in Media Week (Sep 22) suggested they are a misunderstood bunch, regarded as “hard-nosed characters”, but moving away from the notion all they care about is cheap by “seeking to derive more value from their relationship with media owners”. Surely – [...]]]></description>
		<wfw:commentRss>http://www.reformdigital.com/blog/procurement-officers-must-understand-the-true-value-of-digital-services/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The power of pretty things and why the iphone is ridiculous</title>
		<link>http://www.reformdigital.com/blog/the-power-of-pretty-things-and-why-the-iphone-is-ridiculous</link>
		<comments>http://www.reformdigital.com/blog/the-power-of-pretty-things-and-why-the-iphone-is-ridiculous#comments</comments>
		<pubDate>Tue, 22 Sep 2009 15:25:43 +0000</pubDate>
		<dc:creator>Heidi</dc:creator>
				<category><![CDATA[Mobile]]></category>
		<category><![CDATA[apple iphone]]></category>
		<category><![CDATA[i phone]]></category>
		<category><![CDATA[ifone]]></category>
		<category><![CDATA[iphone]]></category>

		<guid isPermaLink="false">http://www.reformdigital.com/?p=506</guid>
		<description><![CDATA[Everybody seems to want- or already have- an iphone these days. Some look after theirs in a little plastic case, lest it should become dirty or sweaty. Others, like myself, show no respect for the beast that is Apple’s baby and throw it nonchalantly into the dirty depths of a handbag to scratch against my [...]]]></description>
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		<slash:comments>1</slash:comments>
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