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	<title>Reform &#187; Mobile</title>
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	<link>http://www.reformdigital.com</link>
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		<title>Re-defining e-commerce sales</title>
		<link>http://www.reformdigital.com/blog/re-defining-e-commerce-sales</link>
		<comments>http://www.reformdigital.com/blog/re-defining-e-commerce-sales#comments</comments>
		<pubDate>Wed, 07 Dec 2011 17:18:43 +0000</pubDate>
		<dc:creator>Anthony</dc:creator>
				<category><![CDATA[Brand reputation]]></category>
		<category><![CDATA[Consumption trends]]></category>
		<category><![CDATA[Data]]></category>
		<category><![CDATA[Digital reputation]]></category>
		<category><![CDATA[International]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[Search behaviour]]></category>
		<category><![CDATA[brand reputation]]></category>
		<category><![CDATA[defining e-commerce]]></category>
		<category><![CDATA[e-commerce]]></category>
		<category><![CDATA[e-commerce sales]]></category>
		<category><![CDATA[mobiles]]></category>
		<category><![CDATA[Multichannel strategy]]></category>
		<category><![CDATA[smartphone]]></category>

		<guid isPermaLink="false">http://www.reformdigital.com/?p=2479</guid>
		<description><![CDATA[What defines an e-commerce sale? This may seem like a question with an easy answer, “sales made online”, right? Not necessarily. A recent article in the Harvard Business Review by Darrell Rigby titled “The Future of Shopping” points out that the influence of e-commerce on sales is not simply about the daily report you receive [...]]]></description>
		<wfw:commentRss>http://www.reformdigital.com/blog/re-defining-e-commerce-sales/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Retailers: Top tips for maximizing your mobile visibility</title>
		<link>http://www.reformdigital.com/blog/retailers-top-tips-for-maximizing-your-mobile-visibility</link>
		<comments>http://www.reformdigital.com/blog/retailers-top-tips-for-maximizing-your-mobile-visibility#comments</comments>
		<pubDate>Tue, 15 Nov 2011 10:14:44 +0000</pubDate>
		<dc:creator>lucym</dc:creator>
				<category><![CDATA[Mobile]]></category>
		<category><![CDATA[christmas search campaigns]]></category>
		<category><![CDATA[mcommerce]]></category>
		<category><![CDATA[mobile search]]></category>
		<category><![CDATA[mobile search tips]]></category>
		<category><![CDATA[mobile SEO]]></category>
		<category><![CDATA[Mobile strategy]]></category>
		<category><![CDATA[Multichannel strategy]]></category>
		<category><![CDATA[retail ecommerce]]></category>

		<guid isPermaLink="false">http://www.reformdigital.com/?p=2427</guid>
		<description><![CDATA[As Christmas approaches, retailers must position themselves to maximize their visibility amongst consumers, especially during challenging economic conditions where budgets are tight. In an increasingly wired world, consumers are turning to their mobile devices and tablets for guidance. This is only likely to increase during the Christmas season, as consumers are expected to conduct more [...]]]></description>
		<wfw:commentRss>http://www.reformdigital.com/blog/retailers-top-tips-for-maximizing-your-mobile-visibility/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>To App Or Not To App? The rise and rise of mobile</title>
		<link>http://www.reformdigital.com/blog/to-app-or-not-to-app-the-rise-and-rise-of-mobile</link>
		<comments>http://www.reformdigital.com/blog/to-app-or-not-to-app-the-rise-and-rise-of-mobile#comments</comments>
		<pubDate>Mon, 31 Oct 2011 15:20:57 +0000</pubDate>
		<dc:creator>Anthony</dc:creator>
				<category><![CDATA[About Reform]]></category>
		<category><![CDATA[Brand reputation]]></category>
		<category><![CDATA[Data]]></category>
		<category><![CDATA[Digital reputation]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[Search behaviour]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[android]]></category>
		<category><![CDATA[apps]]></category>
		<category><![CDATA[generic top level domains]]></category>
		<category><![CDATA[gtld]]></category>
		<category><![CDATA[International strategy]]></category>
		<category><![CDATA[iphone]]></category>
		<category><![CDATA[mobile optimised site]]></category>
		<category><![CDATA[Mobile strategy]]></category>
		<category><![CDATA[mobile website]]></category>
		<category><![CDATA[smartphone]]></category>

		<guid isPermaLink="false">http://www.reformdigital.com/?p=2406</guid>
		<description><![CDATA[Where is your mobile right now? Are you using it to read this blog? Are you looking at an app? Are you browsing a web page? Are you on a call? Are you texting? Is it on the table next to you?  Has your five year old got their hands on it? When did you [...]]]></description>
		<wfw:commentRss>http://www.reformdigital.com/blog/to-app-or-not-to-app-the-rise-and-rise-of-mobile/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>From riots to dinosaurs – how digital continues to amaze me</title>
		<link>http://www.reformdigital.com/blog/from-riots-to-dinosaurs-how-digital-continues-to-amaze-me</link>
		<comments>http://www.reformdigital.com/blog/from-riots-to-dinosaurs-how-digital-continues-to-amaze-me#comments</comments>
		<pubDate>Thu, 22 Sep 2011 15:05:05 +0000</pubDate>
		<dc:creator>Anthony</dc:creator>
				<category><![CDATA[About Reform]]></category>
		<category><![CDATA[Consumption trends]]></category>
		<category><![CDATA[Digital media]]></category>
		<category><![CDATA[Digital reputation]]></category>
		<category><![CDATA[International]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Search behaviour]]></category>
		<category><![CDATA[Change Management]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[digital management]]></category>
		<category><![CDATA[online behaviour]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[social media strategy]]></category>
		<category><![CDATA[student placement]]></category>
		<category><![CDATA[Talent Management]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://www.reformdigital.com/?p=2304</guid>
		<description><![CDATA[I am a student from Birmingham City University, working at Reform on my placement year. A couple of months into my digital year in industry there are few things that have struck me&#8230; When I tell people I am working in digital for my placement year, a common reaction is to imagine a fantasy world, [...]]]></description>
		<wfw:commentRss>http://www.reformdigital.com/blog/from-riots-to-dinosaurs-how-digital-continues-to-amaze-me/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>What are we excited about for 2011?</title>
		<link>http://www.reformdigital.com/blog/what-reform-is-excited-about-in-digital-for-2011</link>
		<comments>http://www.reformdigital.com/blog/what-reform-is-excited-about-in-digital-for-2011#comments</comments>
		<pubDate>Wed, 05 Jan 2011 17:18:24 +0000</pubDate>
		<dc:creator>Penny</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Search behaviour]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[Digital Business]]></category>
		<category><![CDATA[digital marketing 2011]]></category>
		<category><![CDATA[Digital strategy]]></category>
		<category><![CDATA[Google TV]]></category>
		<category><![CDATA[Mobile strategy]]></category>
		<category><![CDATA[Reform]]></category>
		<category><![CDATA[social media strategy]]></category>

		<guid isPermaLink="false">http://www.reformdigital.com/?p=1399</guid>
		<description><![CDATA[Now that the holidays are quickly becoming a distant memory we wanted to take a look back at changes in TV, mobile and social media in 2010 and consider what exciting changes are in store for 2011. In May Google announced that it had partnered with Sony and Logitech to bring a new product to [...]]]></description>
		<wfw:commentRss>http://www.reformdigital.com/blog/what-reform-is-excited-about-in-digital-for-2011/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Update on International Search Review 4 &#8211; India</title>
		<link>http://www.reformdigital.com/blog/update-india-search-market</link>
		<comments>http://www.reformdigital.com/blog/update-india-search-market#comments</comments>
		<pubDate>Tue, 28 Dec 2010 19:53:10 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Consumption trends]]></category>
		<category><![CDATA[Digital media]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[International]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Pay per click]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[data insight]]></category>
		<category><![CDATA[india]]></category>
		<category><![CDATA[international search review]]></category>
		<category><![CDATA[International strategy]]></category>
		<category><![CDATA[Mobile strategy]]></category>
		<category><![CDATA[search engine marketing]]></category>

		<guid isPermaLink="false">http://www.reformdigital.com/?p=1391</guid>
		<description><![CDATA[Well, our review on the Search Market in India was the fourth in our series of International Search Reviews from Reform. It was an interesting piece, but I figured the best way to learn how the market really works and to generate insight is to actually go there (for a holiday of course). So here [...]]]></description>
		<wfw:commentRss>http://www.reformdigital.com/blog/update-india-search-market/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Digital snacking – the death of downtime?</title>
		<link>http://www.reformdigital.com/blog/digital-snacking-the-death-of-downtime</link>
		<comments>http://www.reformdigital.com/blog/digital-snacking-the-death-of-downtime#comments</comments>
		<pubDate>Fri, 13 Aug 2010 10:59:07 +0000</pubDate>
		<dc:creator>Penny</dc:creator>
				<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Search behaviour]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[blackberry jam]]></category>
		<category><![CDATA[Change Management]]></category>
		<category><![CDATA[digital snacking]]></category>
		<category><![CDATA[Digital strategy]]></category>
		<category><![CDATA[Mobile strategy]]></category>
		<category><![CDATA[online behaviour]]></category>

		<guid isPermaLink="false">http://www.reformdigital.com/?p=1090</guid>
		<description><![CDATA[Next time you’re in the queue at Starbucks or Tesco, watch people. If it doesn’t look like they’ll get served in the next few seconds, chances are they’ll start prodding at their phone. Which will be in their hand. Ready. There’s even a phrase “Blackberry jam” that has been coined to describe being stuck at [...]]]></description>
		<wfw:commentRss>http://www.reformdigital.com/blog/digital-snacking-the-death-of-downtime/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>iPhones, iPads and the advent of ‘shortcut search’</title>
		<link>http://www.reformdigital.com/blog/iphones-ipads-advent-of-shortcut-search</link>
		<comments>http://www.reformdigital.com/blog/iphones-ipads-advent-of-shortcut-search#comments</comments>
		<pubDate>Mon, 26 Apr 2010 08:17:49 +0000</pubDate>
		<dc:creator>Amanda</dc:creator>
				<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Search behaviour]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[apps]]></category>
		<category><![CDATA[iPad]]></category>
		<category><![CDATA[iphone]]></category>
		<category><![CDATA[mobile search]]></category>
		<category><![CDATA[Mobile strategy]]></category>
		<category><![CDATA[Multichannel strategy]]></category>
		<category><![CDATA[shortc]]></category>

		<guid isPermaLink="false">http://www.reformdigital.com/?p=927</guid>
		<description><![CDATA[The advent of Apple’s iPhone &#8211; and indeed smart phones in general &#8211; is changing how we consume media and content. Nowadays, web-based information can be accessed more readily (and more cheaply) without us necessarily having to be chained to our desks. The behaviour of searching for web-based information on the smaller screen is, however, [...]]]></description>
		<wfw:commentRss>http://www.reformdigital.com/blog/iphones-ipads-advent-of-shortcut-search/feed</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Search Engines in 2009 &amp; Predictions For 2010</title>
		<link>http://www.reformdigital.com/blog/search-engines-in-2009-predictions-for-2010</link>
		<comments>http://www.reformdigital.com/blog/search-engines-in-2009-predictions-for-2010#comments</comments>
		<pubDate>Tue, 22 Dec 2009 19:12:52 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Pay per click]]></category>
		<category><![CDATA[Search engines]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[2009 search]]></category>
		<category><![CDATA[2010]]></category>
		<category><![CDATA[2010 media predictions]]></category>
		<category><![CDATA[2010 search]]></category>
		<category><![CDATA[bing]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[international seo]]></category>
		<category><![CDATA[local search]]></category>
		<category><![CDATA[search algorithms]]></category>

		<guid isPermaLink="false">http://www.reformdigital.com/?p=644</guid>
		<description><![CDATA[It’s that time of the year again. End of year roundups and predictions for 2010. It’s been a busy year in search, well in fact its been a busy decade (but we won&#8217;t go there)! If 2009 was the year of Bing, Wolfram Alpha, Google Caffeine and expansion of AdWords usage, along with everyone&#8217;s attempts [...]]]></description>
		<wfw:commentRss>http://www.reformdigital.com/blog/search-engines-in-2009-predictions-for-2010/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Search and Social Media</title>
		<link>http://www.reformdigital.com/blog/search-and-social-media</link>
		<comments>http://www.reformdigital.com/blog/search-and-social-media#comments</comments>
		<pubDate>Thu, 03 Dec 2009 16:23:44 +0000</pubDate>
		<dc:creator>Graham</dc:creator>
				<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Digital Consultancy]]></category>
		<category><![CDATA[Mobile strategy]]></category>
		<category><![CDATA[search engine marketing]]></category>
		<category><![CDATA[social media strategies]]></category>
		<category><![CDATA[social media strategy]]></category>

		<guid isPermaLink="false">http://www.reformdigital.com/?p=637</guid>
		<description><![CDATA[There was a really interesting article in the Nov/Dec issue of B2B Marketing called &#8220;Search and social media go hand in hand&#8221; by Tom Chapman. It discusses the importance of tying up search and social media efforts. However, it got me thinking about how there are very few businesses doing this at the moment, and [...]]]></description>
		<wfw:commentRss>http://www.reformdigital.com/blog/search-and-social-media/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The reinvention of an all together more grown up search</title>
		<link>http://www.reformdigital.com/blog/the-reinvention-of-an-all-together-more-grown-up-search</link>
		<comments>http://www.reformdigital.com/blog/the-reinvention-of-an-all-together-more-grown-up-search#comments</comments>
		<pubDate>Thu, 19 Nov 2009 10:13:29 +0000</pubDate>
		<dc:creator>Heidi</dc:creator>
				<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Pay per click]]></category>
		<category><![CDATA[Search agencies]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Digital strategy]]></category>
		<category><![CDATA[Multichannel strategy]]></category>
		<category><![CDATA[ppc]]></category>
		<category><![CDATA[search]]></category>
		<category><![CDATA[search engine strategies]]></category>
		<category><![CDATA[Search marketing strategy]]></category>

		<guid isPermaLink="false">http://www.reformdigital.com/?p=634</guid>
		<description><![CDATA[Search has come a long way in its early years as a marketing channel. But it is still immature, and we all need to take responsibility – clients, agents, engines and trade associations – to take the industry to a new level of innovation and efficiency. It’s time for search to grow up. To be reinvented.]]></description>
		<wfw:commentRss>http://www.reformdigital.com/blog/the-reinvention-of-an-all-together-more-grown-up-search/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Who are you talking to, Mr Advertiser?  What do you want me to do??</title>
		<link>http://www.reformdigital.com/blog/talk-to-me-advertisers</link>
		<comments>http://www.reformdigital.com/blog/talk-to-me-advertisers#comments</comments>
		<pubDate>Thu, 12 Nov 2009 11:39:39 +0000</pubDate>
		<dc:creator>Heidi</dc:creator>
				<category><![CDATA[Mobile]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[Mobile strategy]]></category>
		<category><![CDATA[online advertising]]></category>
		<category><![CDATA[Search engines]]></category>
		<category><![CDATA[yahoo search]]></category>

		<guid isPermaLink="false">http://www.reformdigital.com/blog/talk-to-me-advertisers</guid>
		<description><![CDATA[&#160; I like adverts. In fact, I really like some of them. I’m that annoying person who laughs out loud in the cinema. I get there early so I can see them before the film starts. And, let’s face it, a tube journey would be dull without them too, so we should embrace them. The [...]]]></description>
		<wfw:commentRss>http://www.reformdigital.com/blog/talk-to-me-advertisers/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Shop &#8217;til you virtually drop</title>
		<link>http://www.reformdigital.com/blog/shop-til-you-virtually-drop</link>
		<comments>http://www.reformdigital.com/blog/shop-til-you-virtually-drop#comments</comments>
		<pubDate>Thu, 15 Oct 2009 15:17:50 +0000</pubDate>
		<dc:creator>Heidi</dc:creator>
				<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Change Management]]></category>
		<category><![CDATA[ecommerce]]></category>
		<category><![CDATA[Mobile strategy]]></category>

		<guid isPermaLink="false">http://www.reformdigital.com/?p=548</guid>
		<description><![CDATA[The consumer knows what they want and they keep telling the e-tailers. With people tweeting their every thought these days, the retailers are pandering to the consumer.]]></description>
		<wfw:commentRss>http://www.reformdigital.com/blog/shop-til-you-virtually-drop/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>We need to look beyond the media landscape to predict future media change</title>
		<link>http://www.reformdigital.com/blog/we-need-to-look-beyond-the-media-landscape-to-predict-future-media-change</link>
		<comments>http://www.reformdigital.com/blog/we-need-to-look-beyond-the-media-landscape-to-predict-future-media-change#comments</comments>
		<pubDate>Mon, 05 Oct 2009 10:53:26 +0000</pubDate>
		<dc:creator>Amanda</dc:creator>
				<category><![CDATA[Digital media]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[2010 media predictions]]></category>
		<category><![CDATA[China media landscape]]></category>
		<category><![CDATA[digital media landscape]]></category>
		<category><![CDATA[future media change]]></category>
		<category><![CDATA[Japan media landscape]]></category>
		<category><![CDATA[media consumption habits]]></category>
		<category><![CDATA[mobile predictions]]></category>

		<guid isPermaLink="false">http://www.reformdigital.com/?p=538</guid>
		<description><![CDATA[  It’s normally around this time of year that the next year predictions start to tumble from the media trend spotters. And some trends don’t require a crystal ball or an econometric model to forecast, for example: • Yes, Google probably will make big waves in the smart phone market • Most phone and computer manufacturers will [...]]]></description>
		<wfw:commentRss>http://www.reformdigital.com/blog/we-need-to-look-beyond-the-media-landscape-to-predict-future-media-change/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Procurement officers must understand the &#8216;true&#8217; value of digital services</title>
		<link>http://www.reformdigital.com/blog/procurement-officers-must-understand-the-true-value-of-digital-services</link>
		<comments>http://www.reformdigital.com/blog/procurement-officers-must-understand-the-true-value-of-digital-services#comments</comments>
		<pubDate>Wed, 30 Sep 2009 10:20:31 +0000</pubDate>
		<dc:creator>Heidi</dc:creator>
				<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Digital Consultancy]]></category>
		<category><![CDATA[Digital strategy]]></category>

		<guid isPermaLink="false">http://www.reformdigital.com/?p=533</guid>
		<description><![CDATA[Procurement officers have grabbed a few headlines of late. The headline of an article in Media Week (Sep 22) suggested they are a misunderstood bunch, regarded as “hard-nosed characters”, but moving away from the notion all they care about is cheap by “seeking to derive more value from their relationship with media owners”. Surely – [...]]]></description>
		<wfw:commentRss>http://www.reformdigital.com/blog/procurement-officers-must-understand-the-true-value-of-digital-services/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The power of pretty things and why the iphone is ridiculous</title>
		<link>http://www.reformdigital.com/blog/the-power-of-pretty-things-and-why-the-iphone-is-ridiculous</link>
		<comments>http://www.reformdigital.com/blog/the-power-of-pretty-things-and-why-the-iphone-is-ridiculous#comments</comments>
		<pubDate>Tue, 22 Sep 2009 15:25:43 +0000</pubDate>
		<dc:creator>Heidi</dc:creator>
				<category><![CDATA[Mobile]]></category>
		<category><![CDATA[apple iphone]]></category>
		<category><![CDATA[i phone]]></category>
		<category><![CDATA[ifone]]></category>
		<category><![CDATA[iphone]]></category>
		<category><![CDATA[Mobile strategy]]></category>

		<guid isPermaLink="false">http://www.reformdigital.com/?p=506</guid>
		<description><![CDATA[Everybody seems to want- or already have- an iphone these days. Some look after theirs in a little plastic case, lest it should become dirty or sweaty. Others, like myself, show no respect for the beast that is Apple’s baby and throw it nonchalantly into the dirty depths of a handbag to scratch against my [...]]]></description>
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