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	<title>Reform &#187; Pay per click</title>
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		<title>Yandex &#8211; Yet ANother inDEX?</title>
		<link>http://www.reformdigital.com/blog/yandex-yet-another-index</link>
		<comments>http://www.reformdigital.com/blog/yandex-yet-another-index#comments</comments>
		<pubDate>Mon, 26 Sep 2011 16:30:37 +0000</pubDate>
		<dc:creator>Penny</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[International]]></category>
		<category><![CDATA[Pay per click]]></category>
		<category><![CDATA[Search engines]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Digital strategy]]></category>
		<category><![CDATA[International strategy]]></category>
		<category><![CDATA[ppc]]></category>
		<category><![CDATA[search]]></category>
		<category><![CDATA[yandex]]></category>

		<guid isPermaLink="false">http://www.reformdigital.com/?p=2315</guid>
		<description><![CDATA[There are parts of the world where Google is not dominant. In Russia the search engine Yandex is the market leader with a market share of over 60%. Helped by rapidly growing internet usage in Russia, the search engine doubled the number of searches it handles between 2008 and 2009. For online businesses operating in [...]]]></description>
		<wfw:commentRss>http://www.reformdigital.com/blog/yandex-yet-another-index/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The new domain name game</title>
		<link>http://www.reformdigital.com/blog/the-new-domain-name-game</link>
		<comments>http://www.reformdigital.com/blog/the-new-domain-name-game#comments</comments>
		<pubDate>Mon, 12 Sep 2011 11:57:53 +0000</pubDate>
		<dc:creator>Anthony</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Brand reputation]]></category>
		<category><![CDATA[Data]]></category>
		<category><![CDATA[Digital media]]></category>
		<category><![CDATA[Digital reputation]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[International]]></category>
		<category><![CDATA[Pay per click]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[Search behaviour]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[.xxx]]></category>
		<category><![CDATA[brand monitoring]]></category>
		<category><![CDATA[brand reputation]]></category>
		<category><![CDATA[Digital Business]]></category>
		<category><![CDATA[domain names]]></category>
		<category><![CDATA[domain structure]]></category>
		<category><![CDATA[google ranking]]></category>
		<category><![CDATA[International strategy]]></category>
		<category><![CDATA[search engine optimisation]]></category>
		<category><![CDATA[tailored domains]]></category>

		<guid isPermaLink="false">http://www.reformdigital.com/?p=2277</guid>
		<description><![CDATA[Starting in January 2012, companies will have the opportunity to register new tailored domain names. Traditional naming conventions such as .com and .net will continue to exist, but brands will be able to use other words or phrases, such as their own brand name, as their domain name. For example, Reform.com could use reform.reform and [...]]]></description>
		<wfw:commentRss>http://www.reformdigital.com/blog/the-new-domain-name-game/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Why businesses need a digital audit</title>
		<link>http://www.reformdigital.com/blog/why-you-need-a-digital-audit</link>
		<comments>http://www.reformdigital.com/blog/why-you-need-a-digital-audit#comments</comments>
		<pubDate>Tue, 16 Aug 2011 10:30:29 +0000</pubDate>
		<dc:creator>Anthony</dc:creator>
				<category><![CDATA[Audit]]></category>
		<category><![CDATA[Brand reputation]]></category>
		<category><![CDATA[Consultancy]]></category>
		<category><![CDATA[Digital media]]></category>
		<category><![CDATA[Digital reputation]]></category>
		<category><![CDATA[Pay per click]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[audits]]></category>
		<category><![CDATA[brand reputation]]></category>
		<category><![CDATA[Digital audit]]></category>
		<category><![CDATA[Digital Business]]></category>
		<category><![CDATA[Digital Consultancy]]></category>
		<category><![CDATA[Digital efficiency]]></category>
		<category><![CDATA[digital footprint]]></category>
		<category><![CDATA[digital performance]]></category>
		<category><![CDATA[Digital strategy]]></category>
		<category><![CDATA[PPC audit]]></category>
		<category><![CDATA[SEO audit]]></category>
		<category><![CDATA[Social media audit]]></category>

		<guid isPermaLink="false">http://www.reformdigital.com/?p=2258</guid>
		<description><![CDATA[Economic recovery or double-dip recession? Business targets achieved or way off the mark? Regardless, now is an optimal time to assess your digital marketing capabilities, to shave off any inefficiencies (both in terms of Pounds and practices) and to bolster your revenues and profit margins. Yes, you heard me right: digital can be inefficient. Comparative [...]]]></description>
		<wfw:commentRss>http://www.reformdigital.com/blog/why-you-need-a-digital-audit/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Update on International Search Review 4 &#8211; India</title>
		<link>http://www.reformdigital.com/blog/update-india-search-market</link>
		<comments>http://www.reformdigital.com/blog/update-india-search-market#comments</comments>
		<pubDate>Tue, 28 Dec 2010 19:53:10 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Consumption trends]]></category>
		<category><![CDATA[Digital media]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[International]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Pay per click]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[data insight]]></category>
		<category><![CDATA[india]]></category>
		<category><![CDATA[international search review]]></category>
		<category><![CDATA[International strategy]]></category>
		<category><![CDATA[Mobile strategy]]></category>
		<category><![CDATA[search engine marketing]]></category>

		<guid isPermaLink="false">http://www.reformdigital.com/?p=1391</guid>
		<description><![CDATA[Well, our review on the Search Market in India was the fourth in our series of International Search Reviews from Reform. It was an interesting piece, but I figured the best way to learn how the market really works and to generate insight is to actually go there (for a holiday of course). So here [...]]]></description>
		<wfw:commentRss>http://www.reformdigital.com/blog/update-india-search-market/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Google Instant Creates a New Type of Query: Incomplete Match, AKA Short Tail Search</title>
		<link>http://www.reformdigital.com/blog/short-tail-search</link>
		<comments>http://www.reformdigital.com/blog/short-tail-search#comments</comments>
		<pubDate>Sun, 12 Sep 2010 14:42:53 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[Pay per click]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[Search behaviour]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[data insight]]></category>
		<category><![CDATA[Digital strategy]]></category>
		<category><![CDATA[incomplete match]]></category>
		<category><![CDATA[keyword research]]></category>
		<category><![CDATA[short tail search]]></category>

		<guid isPermaLink="false">http://www.reformdigital.com/?p=1129</guid>
		<description><![CDATA[As you may have read over the last week – be it on Amanda’s blog post or the general buzz on the web – Google Instant search was heralded, hated, mocked, loved, loathed, etc. In fact the only common opinion was that everyone had an opinion! Now that the dust has settled, the new feature [...]]]></description>
		<wfw:commentRss>http://www.reformdigital.com/blog/short-tail-search/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Search Engine Marketing in Russia &#8211; International Search Review Issue 2</title>
		<link>http://www.reformdigital.com/blog/search-engine-market-review-issue-2-russia</link>
		<comments>http://www.reformdigital.com/blog/search-engine-market-review-issue-2-russia#comments</comments>
		<pubDate>Tue, 16 Feb 2010 18:32:07 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[International]]></category>
		<category><![CDATA[Pay per click]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Digital Business]]></category>
		<category><![CDATA[Digital strategy]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[international seo]]></category>
		<category><![CDATA[ppc]]></category>
		<category><![CDATA[search algorithms]]></category>
		<category><![CDATA[search market statistics]]></category>
		<category><![CDATA[search marketing]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[yandex]]></category>

		<guid isPermaLink="false">http://www.reformdigital.com/?p=822</guid>
		<description><![CDATA[Thanks to everyone for their feedback on the first issue of Reform&#8217;s International Search Review. Issue number two is now available, as we move north into Russia.  Like China, Russia is a large market where Google is not the search engine of choice, playing second fiddle to Yandex.ru.  As a result, SEO and general search [...]]]></description>
		<wfw:commentRss>http://www.reformdigital.com/blog/search-engine-market-review-issue-2-russia/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Can the gap between full-service and DIY search management be filled?</title>
		<link>http://www.reformdigital.com/blog/can-the-gap-between-full-service-and-diy-search-management-be-filled</link>
		<comments>http://www.reformdigital.com/blog/can-the-gap-between-full-service-and-diy-search-management-be-filled#comments</comments>
		<pubDate>Tue, 16 Feb 2010 16:25:04 +0000</pubDate>
		<dc:creator>Amanda</dc:creator>
				<category><![CDATA[Pay per click]]></category>
		<category><![CDATA[Search agencies]]></category>
		<category><![CDATA[Search marketing services]]></category>
		<category><![CDATA[affordable search marketing]]></category>
		<category><![CDATA[BT]]></category>
		<category><![CDATA[BT SearchSmart]]></category>
		<category><![CDATA[Digital audit]]></category>
		<category><![CDATA[Digital strategy]]></category>
		<category><![CDATA[Latitude]]></category>
		<category><![CDATA[search management service providers]]></category>
		<category><![CDATA[SME search marketing]]></category>

		<guid isPermaLink="false">http://www.reformdigital.com/?p=811</guid>
		<description><![CDATA[As a director of several small businesses I have struggled to find a service provider that can fill the gap between full-on bespoke search support and do-it-yourself on AdWords- so imagine my elation when I see BT offering a service geared at SME’s for just £100 per month. Branded SearchSmart it purports to offer “Affordable [...]]]></description>
		<wfw:commentRss>http://www.reformdigital.com/blog/can-the-gap-between-full-service-and-diy-search-management-be-filled/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Search as a Commodity?</title>
		<link>http://www.reformdigital.com/blog/search-as-a-commodity</link>
		<comments>http://www.reformdigital.com/blog/search-as-a-commodity#comments</comments>
		<pubDate>Thu, 04 Feb 2010 15:27:02 +0000</pubDate>
		<dc:creator>Graham</dc:creator>
				<category><![CDATA[Pay per click]]></category>
		<category><![CDATA[Search agencies]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[international seo]]></category>
		<category><![CDATA[International strategy]]></category>
		<category><![CDATA[outsourcing search]]></category>
		<category><![CDATA[search]]></category>
		<category><![CDATA[seo abroad]]></category>

		<guid isPermaLink="false">http://www.reformdigital.com/?p=774</guid>
		<description><![CDATA[The recent trend in agencies outsourcing search to cheaper suppliers, whether they be in the UK or abroad, signals the possible commoditisation of search skills in the near future. Both SEO and PPC practitioners are available in plentiful numbers at low rates; there are companies in India willing to work on hourly rates as low [...]]]></description>
		<wfw:commentRss>http://www.reformdigital.com/blog/search-as-a-commodity/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Search Engines in 2009 &amp; Predictions For 2010</title>
		<link>http://www.reformdigital.com/blog/search-engines-in-2009-predictions-for-2010</link>
		<comments>http://www.reformdigital.com/blog/search-engines-in-2009-predictions-for-2010#comments</comments>
		<pubDate>Tue, 22 Dec 2009 19:12:52 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Pay per click]]></category>
		<category><![CDATA[Search engines]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[2009 search]]></category>
		<category><![CDATA[2010]]></category>
		<category><![CDATA[2010 media predictions]]></category>
		<category><![CDATA[2010 search]]></category>
		<category><![CDATA[bing]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[international seo]]></category>
		<category><![CDATA[local search]]></category>
		<category><![CDATA[search algorithms]]></category>

		<guid isPermaLink="false">http://www.reformdigital.com/?p=644</guid>
		<description><![CDATA[It’s that time of the year again. End of year roundups and predictions for 2010. It’s been a busy year in search, well in fact its been a busy decade (but we won&#8217;t go there)! If 2009 was the year of Bing, Wolfram Alpha, Google Caffeine and expansion of AdWords usage, along with everyone&#8217;s attempts [...]]]></description>
		<wfw:commentRss>http://www.reformdigital.com/blog/search-engines-in-2009-predictions-for-2010/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>The reinvention of an all together more grown up search</title>
		<link>http://www.reformdigital.com/blog/the-reinvention-of-an-all-together-more-grown-up-search</link>
		<comments>http://www.reformdigital.com/blog/the-reinvention-of-an-all-together-more-grown-up-search#comments</comments>
		<pubDate>Thu, 19 Nov 2009 10:13:29 +0000</pubDate>
		<dc:creator>Heidi</dc:creator>
				<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Pay per click]]></category>
		<category><![CDATA[Search agencies]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Digital strategy]]></category>
		<category><![CDATA[Multichannel strategy]]></category>
		<category><![CDATA[ppc]]></category>
		<category><![CDATA[search]]></category>
		<category><![CDATA[search engine strategies]]></category>
		<category><![CDATA[Search marketing strategy]]></category>

		<guid isPermaLink="false">http://www.reformdigital.com/?p=634</guid>
		<description><![CDATA[Search has come a long way in its early years as a marketing channel. But it is still immature, and we all need to take responsibility – clients, agents, engines and trade associations – to take the industry to a new level of innovation and efficiency. It’s time for search to grow up. To be reinvented.]]></description>
		<wfw:commentRss>http://www.reformdigital.com/blog/the-reinvention-of-an-all-together-more-grown-up-search/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Are clients right to be doing it for themselves?</title>
		<link>http://www.reformdigital.com/blog/are-clients-right-to-be-doing-it-for-themselves</link>
		<comments>http://www.reformdigital.com/blog/are-clients-right-to-be-doing-it-for-themselves#comments</comments>
		<pubDate>Tue, 03 Nov 2009 11:30:00 +0000</pubDate>
		<dc:creator>Amanda</dc:creator>
				<category><![CDATA[About Reform]]></category>
		<category><![CDATA[Pay per click]]></category>
		<category><![CDATA[Search agencies]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Digital strategy]]></category>
		<category><![CDATA[ecommerce]]></category>
		<category><![CDATA[Management Consultancy]]></category>
		<category><![CDATA[Multichannel strategy]]></category>

		<guid isPermaLink="false">http://www.reformdigital.com/?p=600</guid>
		<description><![CDATA[The agency vs. in-house debate for Search is, to an extent a red herring. It shouldn’t be a debate about who does it, but how it is done.]]></description>
		<wfw:commentRss>http://www.reformdigital.com/blog/are-clients-right-to-be-doing-it-for-themselves/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Are you getting the value you should be getting from your PPC agency?</title>
		<link>http://www.reformdigital.com/blog/are-you-getting-the-value-you-should-be-getting-from-your-ppc-agency</link>
		<comments>http://www.reformdigital.com/blog/are-you-getting-the-value-you-should-be-getting-from-your-ppc-agency#comments</comments>
		<pubDate>Fri, 23 Oct 2009 16:14:00 +0000</pubDate>
		<dc:creator>Graham</dc:creator>
				<category><![CDATA[Pay per click]]></category>
		<category><![CDATA[Search agencies]]></category>
		<category><![CDATA[Digital Business]]></category>
		<category><![CDATA[Digital Consultancy]]></category>
		<category><![CDATA[paid search]]></category>
		<category><![CDATA[ppc agency]]></category>
		<category><![CDATA[ppc management]]></category>
		<category><![CDATA[ppc marketing]]></category>

		<guid isPermaLink="false">http://www.reformdigital.com/?p=557</guid>
		<description><![CDATA[So investment in paid search is growing and growing, clients are bartering harder on agency commissions, more and more focus is being put on the efficiency of your search marketing programme. So what, as a client, can you do to ensure you’re getting the most bang for your buck? One thing that you can do [...]]]></description>
		<wfw:commentRss>http://www.reformdigital.com/blog/are-you-getting-the-value-you-should-be-getting-from-your-ppc-agency/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Our Trip to Search Marketing Expo (SMX) East 2009 in New York</title>
		<link>http://www.reformdigital.com/blog/search-marketing-expo-smx-east-2009-in-new-york</link>
		<comments>http://www.reformdigital.com/blog/search-marketing-expo-smx-east-2009-in-new-york#comments</comments>
		<pubDate>Mon, 12 Oct 2009 20:40:33 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Pay per click]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[data insight]]></category>
		<category><![CDATA[International strategy]]></category>
		<category><![CDATA[search engine optimisation]]></category>
		<category><![CDATA[search engine optimization]]></category>
		<category><![CDATA[tracking]]></category>

		<guid isPermaLink="false">http://www.reformdigital.com/?p=546</guid>
		<description><![CDATA[We all packed our bags and hit the bright lights of New York.  Actually, no, not really….. We have someone here in our New York office, and we sent him out to SMX 2009 at the Javits Center last week. There were many things to be seen at SMX East.  Perhaps more so than in the [...]]]></description>
		<wfw:commentRss>http://www.reformdigital.com/blog/search-marketing-expo-smx-east-2009-in-new-york/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Time for transparency of Search practices?</title>
		<link>http://www.reformdigital.com/blog/time-for-transparency-of-search-practices</link>
		<comments>http://www.reformdigital.com/blog/time-for-transparency-of-search-practices#comments</comments>
		<pubDate>Thu, 24 Sep 2009 11:42:57 +0000</pubDate>
		<dc:creator>Amanda</dc:creator>
				<category><![CDATA[Pay per click]]></category>
		<category><![CDATA[Search agencies]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[ad:tech]]></category>
		<category><![CDATA[buying search services]]></category>
		<category><![CDATA[Digital Business]]></category>
		<category><![CDATA[Digital Consultancy]]></category>
		<category><![CDATA[outsourcing search]]></category>
		<category><![CDATA[search algorithms]]></category>
		<category><![CDATA[search clients]]></category>

		<guid isPermaLink="false">http://www.reformdigital.com/?p=515</guid>
		<description><![CDATA[At ad:tech in London this week there was the usual good representation from the Search agency community: DBD Media, Oban Multilingual, Jellyfish and Efficient Frontier, to name a few of the regular crowd; and Just Search, Optimize and High Position to name some newer kids on the block. Each agency has its own USPs – [...]]]></description>
		<wfw:commentRss>http://www.reformdigital.com/blog/time-for-transparency-of-search-practices/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Real success in search isn&#8217;t about delivery, it&#8217;s about change.</title>
		<link>http://www.reformdigital.com/blog/real-success-in-search-isnt-about-delivery-its-about-change</link>
		<comments>http://www.reformdigital.com/blog/real-success-in-search-isnt-about-delivery-its-about-change#comments</comments>
		<pubDate>Mon, 14 Sep 2009 21:14:23 +0000</pubDate>
		<dc:creator>Graham</dc:creator>
				<category><![CDATA[Pay per click]]></category>
		<category><![CDATA[Change Management]]></category>
		<category><![CDATA[Digital Business]]></category>
		<category><![CDATA[Digital Consultancy]]></category>
		<category><![CDATA[Digital strategy]]></category>

		<guid isPermaLink="false">http://www.reformdigital.com/?p=497</guid>
		<description><![CDATA[There seems to be an endless supply of blog posts and articles tipping us off on the &#8220;Six secrets to success in search&#8221; or the &#8220;Top 5 tips for tripling your PPC ROI&#8221;. Now, you&#8217;ll never hear me doing down the importance of building PPC campaigns in line with search engine best practice or ensuring [...]]]></description>
		<wfw:commentRss>http://www.reformdigital.com/blog/real-success-in-search-isnt-about-delivery-its-about-change/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Search Beyond The Atlantic</title>
		<link>http://www.reformdigital.com/blog/search-beyond-the-atlantic</link>
		<comments>http://www.reformdigital.com/blog/search-beyond-the-atlantic#comments</comments>
		<pubDate>Mon, 07 Sep 2009 03:53:23 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Pay per click]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Digital Consultancy]]></category>
		<category><![CDATA[International strategy]]></category>
		<category><![CDATA[ppc]]></category>
		<category><![CDATA[search engine optimisation]]></category>
		<category><![CDATA[search engine optimization]]></category>
		<category><![CDATA[travelling]]></category>

		<guid isPermaLink="false">http://www.reformdigital.com/?p=415</guid>
		<description><![CDATA[Let’s start things off with a simple statement, I like to travel. Lots of people do, many of whom are quite the seasoned traveller, more so than myself (as much as I’d like to catch up). Somewhat fewer people like search. This is mainly because less people care about search (yes, it’s true), but there [...]]]></description>
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