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	<title>Reform &#187; Research</title>
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		<title>To App Or Not To App? The rise and rise of mobile</title>
		<link>http://www.reformdigital.com/blog/to-app-or-not-to-app-the-rise-and-rise-of-mobile</link>
		<comments>http://www.reformdigital.com/blog/to-app-or-not-to-app-the-rise-and-rise-of-mobile#comments</comments>
		<pubDate>Mon, 31 Oct 2011 15:20:57 +0000</pubDate>
		<dc:creator>Anthony</dc:creator>
				<category><![CDATA[About Reform]]></category>
		<category><![CDATA[Brand reputation]]></category>
		<category><![CDATA[Data]]></category>
		<category><![CDATA[Digital reputation]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[Search behaviour]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[android]]></category>
		<category><![CDATA[apps]]></category>
		<category><![CDATA[generic top level domains]]></category>
		<category><![CDATA[gtld]]></category>
		<category><![CDATA[International strategy]]></category>
		<category><![CDATA[iphone]]></category>
		<category><![CDATA[mobile optimised site]]></category>
		<category><![CDATA[Mobile strategy]]></category>
		<category><![CDATA[mobile website]]></category>
		<category><![CDATA[smartphone]]></category>

		<guid isPermaLink="false">http://www.reformdigital.com/?p=2406</guid>
		<description><![CDATA[Where is your mobile right now? Are you using it to read this blog? Are you looking at an app? Are you browsing a web page? Are you on a call? Are you texting? Is it on the table next to you?  Has your five year old got their hands on it? When did you [...]]]></description>
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		<title>The untapped potential of online video</title>
		<link>http://www.reformdigital.com/blog/the-untapped-potential-of-online-video</link>
		<comments>http://www.reformdigital.com/blog/the-untapped-potential-of-online-video#comments</comments>
		<pubDate>Fri, 21 Oct 2011 15:50:26 +0000</pubDate>
		<dc:creator>Anthony</dc:creator>
				<category><![CDATA[Brand reputation]]></category>
		<category><![CDATA[Consumption trends]]></category>
		<category><![CDATA[Digital media]]></category>
		<category><![CDATA[Digital reputation]]></category>
		<category><![CDATA[International]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[brands]]></category>
		<category><![CDATA[canada]]></category>
		<category><![CDATA[china]]></category>
		<category><![CDATA[future of digital]]></category>
		<category><![CDATA[International strategy]]></category>
		<category><![CDATA[latest trends]]></category>
		<category><![CDATA[online video]]></category>
		<category><![CDATA[online video content]]></category>
		<category><![CDATA[Operational Improvement]]></category>
		<category><![CDATA[USA]]></category>
		<category><![CDATA[video]]></category>

		<guid isPermaLink="false">http://www.reformdigital.com/?p=2379</guid>
		<description><![CDATA[Recently I had the privilege of jumping across the pond to attend the online media, marketing and advertising expo, OMMA. Not only was it two inspiring days of serious talks and discussions with all the most up-to-date news, information and ideas in the world of online marketing but plenty speculation on the future of digital. [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Apple or Android? Coca Cola or Fizzy Drink?</title>
		<link>http://www.reformdigital.com/blog/apple-or-android-coca-cola-or-fizzy-drink</link>
		<comments>http://www.reformdigital.com/blog/apple-or-android-coca-cola-or-fizzy-drink#comments</comments>
		<pubDate>Mon, 11 Apr 2011 13:35:29 +0000</pubDate>
		<dc:creator>Anthony</dc:creator>
				<category><![CDATA[Data]]></category>
		<category><![CDATA[International]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[Brand marketer]]></category>
		<category><![CDATA[Change Management]]></category>
		<category><![CDATA[consumerism]]></category>
		<category><![CDATA[Digital Business]]></category>
		<category><![CDATA[International strategy]]></category>

		<guid isPermaLink="false">http://www.reformdigital.com/?p=1684</guid>
		<description><![CDATA[I can’t work out if I find flexibility or certainty more comforting. With the fight for democratic freedom raging in North Africa it is easy to feel that freedom of choice aka flexibility is what we really really want. The idea of being straight jacketed in an autocratic regime where there is no choice and [...]]]></description>
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		<title>Update on International Search Review 4 &#8211; India</title>
		<link>http://www.reformdigital.com/blog/update-india-search-market</link>
		<comments>http://www.reformdigital.com/blog/update-india-search-market#comments</comments>
		<pubDate>Tue, 28 Dec 2010 19:53:10 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Consumption trends]]></category>
		<category><![CDATA[Digital media]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[International]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Pay per click]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[data insight]]></category>
		<category><![CDATA[india]]></category>
		<category><![CDATA[international search review]]></category>
		<category><![CDATA[International strategy]]></category>
		<category><![CDATA[Mobile strategy]]></category>
		<category><![CDATA[search engine marketing]]></category>

		<guid isPermaLink="false">http://www.reformdigital.com/?p=1391</guid>
		<description><![CDATA[Well, our review on the Search Market in India was the fourth in our series of International Search Reviews from Reform. It was an interesting piece, but I figured the best way to learn how the market really works and to generate insight is to actually go there (for a holiday of course). So here [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Searching for the answer: The IPA Search Certificate exam</title>
		<link>http://www.reformdigital.com/blog/searching-for-the-answer-the-ipa-search-certificate-exam</link>
		<comments>http://www.reformdigital.com/blog/searching-for-the-answer-the-ipa-search-certificate-exam#comments</comments>
		<pubDate>Fri, 24 Sep 2010 13:55:49 +0000</pubDate>
		<dc:creator>Penny</dc:creator>
				<category><![CDATA[Research]]></category>
		<category><![CDATA[Search training]]></category>
		<category><![CDATA[Change Management]]></category>
		<category><![CDATA[ipa search certificate]]></category>
		<category><![CDATA[search certificate]]></category>
		<category><![CDATA[Training]]></category>

		<guid isPermaLink="false">http://www.reformdigital.com/?p=1146</guid>
		<description><![CDATA[This week I have been among the first set of delegates to sit the exam for the new IPA Search Certificate. After a 20 hour learning programme over the last 3 months, including e-lessons, walkthroughs, video snippets from industry experts, and downloadable key reading learning materials, came this two hour online exam of multiple choice [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Google Instant Creates a New Type of Query: Incomplete Match, AKA Short Tail Search</title>
		<link>http://www.reformdigital.com/blog/short-tail-search</link>
		<comments>http://www.reformdigital.com/blog/short-tail-search#comments</comments>
		<pubDate>Sun, 12 Sep 2010 14:42:53 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[Pay per click]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[Search behaviour]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[data insight]]></category>
		<category><![CDATA[Digital strategy]]></category>
		<category><![CDATA[incomplete match]]></category>
		<category><![CDATA[keyword research]]></category>
		<category><![CDATA[short tail search]]></category>

		<guid isPermaLink="false">http://www.reformdigital.com/?p=1129</guid>
		<description><![CDATA[As you may have read over the last week – be it on Amanda’s blog post or the general buzz on the web – Google Instant search was heralded, hated, mocked, loved, loathed, etc. In fact the only common opinion was that everyone had an opinion! Now that the dust has settled, the new feature [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Is it an art or is it a science?</title>
		<link>http://www.reformdigital.com/blog/is-it-an-art-or-is-it-a-science</link>
		<comments>http://www.reformdigital.com/blog/is-it-an-art-or-is-it-a-science#comments</comments>
		<pubDate>Fri, 25 Jun 2010 08:53:01 +0000</pubDate>
		<dc:creator>Penny</dc:creator>
				<category><![CDATA[Digital media]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[Search behaviour]]></category>
		<category><![CDATA[data burst analytics]]></category>
		<category><![CDATA[data insight]]></category>
		<category><![CDATA[search marketing]]></category>
		<category><![CDATA[social behaviouraly patterns]]></category>
		<category><![CDATA[social media strategy]]></category>

		<guid isPermaLink="false">http://www.reformdigital.com/?p=1047</guid>
		<description><![CDATA[Albert –László Barabási is probably not well known in the world of search and that is not necessarily surprising as he is a physicist living in Boston, USA. But he is a physicist with a difference, who employs detailed scientific modelling to help understand social behavioural patterns. In his research he maps the daily movements [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>The State of Search Marketing Survey – guest comment from Ed Stevenson, MD of Marin Software</title>
		<link>http://www.reformdigital.com/blog/the-state-of-search-report-ed-stevenson-comment</link>
		<comments>http://www.reformdigital.com/blog/the-state-of-search-report-ed-stevenson-comment#comments</comments>
		<pubDate>Fri, 21 May 2010 08:55:18 +0000</pubDate>
		<dc:creator>Penny</dc:creator>
				<category><![CDATA[Research]]></category>
		<category><![CDATA[Search behaviour]]></category>
		<category><![CDATA[Search marketing strategy]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Digital Business]]></category>
		<category><![CDATA[Digital strategy]]></category>
		<category><![CDATA[search]]></category>
		<category><![CDATA[search marketing]]></category>
		<category><![CDATA[state of search marketing]]></category>

		<guid isPermaLink="false">http://www.reformdigital.com/?p=988</guid>
		<description><![CDATA[Congratulations on your recent State of Search report.  I thought it provided some extremely valuable insight into the big issues facing our industry. In particular, I was interested in the things that advertisers want to see more of from their agencies. Here’s the full list from the report: • More insights from performance data, not [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>Search Engine Marketing in Russia &#8211; International Search Review Issue 2</title>
		<link>http://www.reformdigital.com/blog/search-engine-market-review-issue-2-russia</link>
		<comments>http://www.reformdigital.com/blog/search-engine-market-review-issue-2-russia#comments</comments>
		<pubDate>Tue, 16 Feb 2010 18:32:07 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[International]]></category>
		<category><![CDATA[Pay per click]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Digital Business]]></category>
		<category><![CDATA[Digital strategy]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[international seo]]></category>
		<category><![CDATA[ppc]]></category>
		<category><![CDATA[search algorithms]]></category>
		<category><![CDATA[search market statistics]]></category>
		<category><![CDATA[search marketing]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[yandex]]></category>

		<guid isPermaLink="false">http://www.reformdigital.com/?p=822</guid>
		<description><![CDATA[Thanks to everyone for their feedback on the first issue of Reform&#8217;s International Search Review. Issue number two is now available, as we move north into Russia.  Like China, Russia is a large market where Google is not the search engine of choice, playing second fiddle to Yandex.ru.  As a result, SEO and general search [...]]]></description>
		<wfw:commentRss>http://www.reformdigital.com/blog/search-engine-market-review-issue-2-russia/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Looking Into China&#8217;s Search Market &amp; Social Networking Usage</title>
		<link>http://www.reformdigital.com/blog/china-search-marketing</link>
		<comments>http://www.reformdigital.com/blog/china-search-marketing#comments</comments>
		<pubDate>Thu, 07 Jan 2010 19:50:35 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Research]]></category>
		<category><![CDATA[china search marketing]]></category>
		<category><![CDATA[international search review]]></category>
		<category><![CDATA[international seo]]></category>
		<category><![CDATA[International strategy]]></category>
		<category><![CDATA[ppc]]></category>
		<category><![CDATA[search marketing]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[social network]]></category>
		<category><![CDATA[social networks in china]]></category>

		<guid isPermaLink="false">http://www.reformdigital.com/?p=730</guid>
		<description><![CDATA[To kick off the new year, Reform is releasing the first of several in a series of their &#8220;International Search Reviews&#8221;.  The first one concentrates on the search market in China, which is rapidly evolving as we speak &#8211; even in the past week or so, where we&#8217;ve seen Microsoft announce how its making the [...]]]></description>
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		<slash:comments>2</slash:comments>
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