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	<title>Reform &#187; Retail</title>
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		<title>Re-defining e-commerce sales</title>
		<link>http://www.reformdigital.com/blog/re-defining-e-commerce-sales</link>
		<comments>http://www.reformdigital.com/blog/re-defining-e-commerce-sales#comments</comments>
		<pubDate>Wed, 07 Dec 2011 17:18:43 +0000</pubDate>
		<dc:creator>Anthony</dc:creator>
				<category><![CDATA[Brand reputation]]></category>
		<category><![CDATA[Consumption trends]]></category>
		<category><![CDATA[Data]]></category>
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		<category><![CDATA[Retail]]></category>
		<category><![CDATA[Search behaviour]]></category>
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		<category><![CDATA[defining e-commerce]]></category>
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		<category><![CDATA[mobiles]]></category>
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		<guid isPermaLink="false">http://www.reformdigital.com/?p=2479</guid>
		<description><![CDATA[What defines an e-commerce sale? This may seem like a question with an easy answer, “sales made online”, right? Not necessarily. A recent article in the Harvard Business Review by Darrell Rigby titled “The Future of Shopping” points out that the influence of e-commerce on sales is not simply about the daily report you receive [...]]]></description>
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		<title>The new domain name game</title>
		<link>http://www.reformdigital.com/blog/the-new-domain-name-game</link>
		<comments>http://www.reformdigital.com/blog/the-new-domain-name-game#comments</comments>
		<pubDate>Mon, 12 Sep 2011 11:57:53 +0000</pubDate>
		<dc:creator>Anthony</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Brand reputation]]></category>
		<category><![CDATA[Data]]></category>
		<category><![CDATA[Digital media]]></category>
		<category><![CDATA[Digital reputation]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[International]]></category>
		<category><![CDATA[Pay per click]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[Search behaviour]]></category>
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		<category><![CDATA[.xxx]]></category>
		<category><![CDATA[brand monitoring]]></category>
		<category><![CDATA[brand reputation]]></category>
		<category><![CDATA[Digital Business]]></category>
		<category><![CDATA[domain names]]></category>
		<category><![CDATA[domain structure]]></category>
		<category><![CDATA[google ranking]]></category>
		<category><![CDATA[International strategy]]></category>
		<category><![CDATA[search engine optimisation]]></category>
		<category><![CDATA[tailored domains]]></category>

		<guid isPermaLink="false">http://www.reformdigital.com/?p=2277</guid>
		<description><![CDATA[Starting in January 2012, companies will have the opportunity to register new tailored domain names. Traditional naming conventions such as .com and .net will continue to exist, but brands will be able to use other words or phrases, such as their own brand name, as their domain name. For example, Reform.com could use reform.reform and [...]]]></description>
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		<title>Why businesses need a digital audit</title>
		<link>http://www.reformdigital.com/blog/why-you-need-a-digital-audit</link>
		<comments>http://www.reformdigital.com/blog/why-you-need-a-digital-audit#comments</comments>
		<pubDate>Tue, 16 Aug 2011 10:30:29 +0000</pubDate>
		<dc:creator>Anthony</dc:creator>
				<category><![CDATA[Audit]]></category>
		<category><![CDATA[Brand reputation]]></category>
		<category><![CDATA[Consultancy]]></category>
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		<category><![CDATA[Digital efficiency]]></category>
		<category><![CDATA[digital footprint]]></category>
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		<category><![CDATA[PPC audit]]></category>
		<category><![CDATA[SEO audit]]></category>
		<category><![CDATA[Social media audit]]></category>

		<guid isPermaLink="false">http://www.reformdigital.com/?p=2258</guid>
		<description><![CDATA[Economic recovery or double-dip recession? Business targets achieved or way off the mark? Regardless, now is an optimal time to assess your digital marketing capabilities, to shave off any inefficiencies (both in terms of Pounds and practices) and to bolster your revenues and profit margins. Yes, you heard me right: digital can be inefficient. Comparative [...]]]></description>
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		<title>How businesses should (or shouldn’t) react to Google’s latest update</title>
		<link>http://www.reformdigital.com/blog/how-businesses-should-or-shouldnt-have-to-react-to-the-latest-seo-news</link>
		<comments>http://www.reformdigital.com/blog/how-businesses-should-or-shouldnt-have-to-react-to-the-latest-seo-news#comments</comments>
		<pubDate>Fri, 20 May 2011 16:25:22 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Brand reputation]]></category>
		<category><![CDATA[Digital media]]></category>
		<category><![CDATA[Digital reputation]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Retail]]></category>
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		<category><![CDATA[ecommerce]]></category>
		<category><![CDATA[google farmer]]></category>
		<category><![CDATA[google panda]]></category>
		<category><![CDATA[Multichannel strategy]]></category>
		<category><![CDATA[overstock]]></category>

		<guid isPermaLink="false">http://www.reformdigital.com/?p=1866</guid>
		<description><![CDATA[SEO has come a long way in the past decade, with companies focusing on search as a key component of their digital marketing strategy. And while you can probably guess I would be in the position to say such a thing, the truth is that SEO can indeed make or break a business on the [...]]]></description>
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		<title>You can take a horse to water&#8230;</title>
		<link>http://www.reformdigital.com/blog/you-can-take-a-horse-to-water</link>
		<comments>http://www.reformdigital.com/blog/you-can-take-a-horse-to-water#comments</comments>
		<pubDate>Mon, 10 May 2010 09:15:22 +0000</pubDate>
		<dc:creator>Penny</dc:creator>
				<category><![CDATA[Retail]]></category>
		<category><![CDATA[Search marketing strategy]]></category>
		<category><![CDATA[e-tail]]></category>
		<category><![CDATA[online retailers]]></category>
		<category><![CDATA[search]]></category>
		<category><![CDATA[search practitioners]]></category>

		<guid isPermaLink="false">http://www.reformdigital.com/?p=962</guid>
		<description><![CDATA[The web is a marvel that has transformed the way consumers interact with the suppliers of goods and services, but it has not changed some of the basic rules of merchandising. Over the last few years the BBC has run a few series featuring Mary Porter the ‘Queen of Shops’, where our inimitable heroine has [...]]]></description>
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		<title>Adding value to online retail: the in-store shopping experience</title>
		<link>http://www.reformdigital.com/blog/adding-value-to-online-retail-the-in-store-shopping-experience</link>
		<comments>http://www.reformdigital.com/blog/adding-value-to-online-retail-the-in-store-shopping-experience#comments</comments>
		<pubDate>Sun, 21 Feb 2010 11:29:31 +0000</pubDate>
		<dc:creator>Amanda</dc:creator>
				<category><![CDATA[Digital media]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[clothing sector]]></category>
		<category><![CDATA[e-tail]]></category>
		<category><![CDATA[IMRG]]></category>
		<category><![CDATA[in-store]]></category>
		<category><![CDATA[shopping experience]]></category>
		<category><![CDATA[Top Shop]]></category>

		<guid isPermaLink="false">http://www.reformdigital.com/?p=853</guid>
		<description><![CDATA[With time to kill in between appointments last week I found myself in Top Shop’s flagship store on Oxford Street in London. Not for the first time I was struck by how different the shopping experience is. Indeed Top Shop is less of a shop nowadays, more like a nightclub-cum-youth club-cum-beauty salon. With TVs and [...]]]></description>
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