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	<title>Reform &#187; Retail</title>
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		<title>You can take a horse to water&#8230;</title>
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		<pubDate>Mon, 10 May 2010 09:15:22 +0000</pubDate>
		<dc:creator>penny</dc:creator>
				<category><![CDATA[Retail]]></category>
		<category><![CDATA[Search marketing strategy]]></category>
		<category><![CDATA[e-tail]]></category>
		<category><![CDATA[online retailers]]></category>
		<category><![CDATA[search]]></category>
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		<description><![CDATA[The web is a marvel that has transformed the way consumers interact with the suppliers of goods and services, but it has not changed some of the basic rules of merchandising. Over the last few years the BBC has run a few series featuring Mary Porter the ‘Queen of Shops’, where our inimitable heroine has [...]]]></description>
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		<title>Adding value to online retail: the in-store shopping experience</title>
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		<pubDate>Sun, 21 Feb 2010 11:29:31 +0000</pubDate>
		<dc:creator>Amanda</dc:creator>
				<category><![CDATA[Digital media]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[clothing sector]]></category>
		<category><![CDATA[e-tail]]></category>
		<category><![CDATA[IMRG]]></category>
		<category><![CDATA[in-store]]></category>
		<category><![CDATA[shopping experience]]></category>
		<category><![CDATA[Top Shop]]></category>

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		<description><![CDATA[With time to kill in between appointments last week I found myself in Top Shop’s flagship store on Oxford Street in London. Not for the first time I was struck by how different the shopping experience is. Indeed Top Shop is less of a shop nowadays, more like a nightclub-cum-youth club-cum-beauty salon. With TVs and [...]]]></description>
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