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	<title>Reform &#187; Search agencies</title>
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		<title>How businesses should (or shouldn’t) react to Google’s latest update</title>
		<link>http://www.reformdigital.com/blog/how-businesses-should-or-shouldnt-have-to-react-to-the-latest-seo-news</link>
		<comments>http://www.reformdigital.com/blog/how-businesses-should-or-shouldnt-have-to-react-to-the-latest-seo-news#comments</comments>
		<pubDate>Fri, 20 May 2011 16:25:22 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Brand reputation]]></category>
		<category><![CDATA[Digital media]]></category>
		<category><![CDATA[Digital reputation]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[Search agencies]]></category>
		<category><![CDATA[Search marketing strategy]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Digital Consultancy]]></category>
		<category><![CDATA[Digital strategy]]></category>
		<category><![CDATA[ecommerce]]></category>
		<category><![CDATA[google farmer]]></category>
		<category><![CDATA[google panda]]></category>
		<category><![CDATA[Multichannel strategy]]></category>
		<category><![CDATA[overstock]]></category>

		<guid isPermaLink="false">http://www.reformdigital.com/?p=1866</guid>
		<description><![CDATA[SEO has come a long way in the past decade, with companies focusing on search as a key component of their digital marketing strategy. And while you can probably guess I would be in the position to say such a thing, the truth is that SEO can indeed make or break a business on the [...]]]></description>
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		</item>
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		<title>Can the gap between full-service and DIY search management be filled?</title>
		<link>http://www.reformdigital.com/blog/can-the-gap-between-full-service-and-diy-search-management-be-filled</link>
		<comments>http://www.reformdigital.com/blog/can-the-gap-between-full-service-and-diy-search-management-be-filled#comments</comments>
		<pubDate>Tue, 16 Feb 2010 16:25:04 +0000</pubDate>
		<dc:creator>Amanda</dc:creator>
				<category><![CDATA[Pay per click]]></category>
		<category><![CDATA[Search agencies]]></category>
		<category><![CDATA[Search marketing services]]></category>
		<category><![CDATA[affordable search marketing]]></category>
		<category><![CDATA[BT]]></category>
		<category><![CDATA[BT SearchSmart]]></category>
		<category><![CDATA[Digital audit]]></category>
		<category><![CDATA[Digital strategy]]></category>
		<category><![CDATA[Latitude]]></category>
		<category><![CDATA[search management service providers]]></category>
		<category><![CDATA[SME search marketing]]></category>

		<guid isPermaLink="false">http://www.reformdigital.com/?p=811</guid>
		<description><![CDATA[As a director of several small businesses I have struggled to find a service provider that can fill the gap between full-on bespoke search support and do-it-yourself on AdWords- so imagine my elation when I see BT offering a service geared at SME’s for just £100 per month. Branded SearchSmart it purports to offer “Affordable [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>Search as a Commodity?</title>
		<link>http://www.reformdigital.com/blog/search-as-a-commodity</link>
		<comments>http://www.reformdigital.com/blog/search-as-a-commodity#comments</comments>
		<pubDate>Thu, 04 Feb 2010 15:27:02 +0000</pubDate>
		<dc:creator>Graham</dc:creator>
				<category><![CDATA[Pay per click]]></category>
		<category><![CDATA[Search agencies]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[international seo]]></category>
		<category><![CDATA[International strategy]]></category>
		<category><![CDATA[outsourcing search]]></category>
		<category><![CDATA[search]]></category>
		<category><![CDATA[seo abroad]]></category>

		<guid isPermaLink="false">http://www.reformdigital.com/?p=774</guid>
		<description><![CDATA[The recent trend in agencies outsourcing search to cheaper suppliers, whether they be in the UK or abroad, signals the possible commoditisation of search skills in the near future. Both SEO and PPC practitioners are available in plentiful numbers at low rates; there are companies in India willing to work on hourly rates as low [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Why I don’t want my search ‘personalized’</title>
		<link>http://www.reformdigital.com/blog/why-i-don%e2%80%99t-want-my-search-%e2%80%98personalized%e2%80%99</link>
		<comments>http://www.reformdigital.com/blog/why-i-don%e2%80%99t-want-my-search-%e2%80%98personalized%e2%80%99#comments</comments>
		<pubDate>Tue, 08 Dec 2009 16:46:16 +0000</pubDate>
		<dc:creator>Heidi</dc:creator>
				<category><![CDATA[Search agencies]]></category>
		<category><![CDATA[Search engines]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Change Management]]></category>
		<category><![CDATA[Digital strategy]]></category>
		<category><![CDATA[ecommerce]]></category>

		<guid isPermaLink="false">http://www.reformdigital.com/?p=639</guid>
		<description><![CDATA[So, now Google thinks it knows me. Even when I’m not logged in to one of their products. Well, Google, I’m not happy about this and I don’t want you deciding what I see and when. Obviously Google has a massive influence on what we see on the internet these days and as the number [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The reinvention of an all together more grown up search</title>
		<link>http://www.reformdigital.com/blog/the-reinvention-of-an-all-together-more-grown-up-search</link>
		<comments>http://www.reformdigital.com/blog/the-reinvention-of-an-all-together-more-grown-up-search#comments</comments>
		<pubDate>Thu, 19 Nov 2009 10:13:29 +0000</pubDate>
		<dc:creator>Heidi</dc:creator>
				<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Pay per click]]></category>
		<category><![CDATA[Search agencies]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Digital strategy]]></category>
		<category><![CDATA[Multichannel strategy]]></category>
		<category><![CDATA[ppc]]></category>
		<category><![CDATA[search]]></category>
		<category><![CDATA[search engine strategies]]></category>
		<category><![CDATA[Search marketing strategy]]></category>

		<guid isPermaLink="false">http://www.reformdigital.com/?p=634</guid>
		<description><![CDATA[Search has come a long way in its early years as a marketing channel. But it is still immature, and we all need to take responsibility – clients, agents, engines and trade associations – to take the industry to a new level of innovation and efficiency. It’s time for search to grow up. To be reinvented.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Are clients right to be doing it for themselves?</title>
		<link>http://www.reformdigital.com/blog/are-clients-right-to-be-doing-it-for-themselves</link>
		<comments>http://www.reformdigital.com/blog/are-clients-right-to-be-doing-it-for-themselves#comments</comments>
		<pubDate>Tue, 03 Nov 2009 11:30:00 +0000</pubDate>
		<dc:creator>Amanda</dc:creator>
				<category><![CDATA[About Reform]]></category>
		<category><![CDATA[Pay per click]]></category>
		<category><![CDATA[Search agencies]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Digital strategy]]></category>
		<category><![CDATA[ecommerce]]></category>
		<category><![CDATA[Management Consultancy]]></category>
		<category><![CDATA[Multichannel strategy]]></category>

		<guid isPermaLink="false">http://www.reformdigital.com/?p=600</guid>
		<description><![CDATA[The agency vs. in-house debate for Search is, to an extent a red herring. It shouldn’t be a debate about who does it, but how it is done.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Are you getting the value you should be getting from your PPC agency?</title>
		<link>http://www.reformdigital.com/blog/are-you-getting-the-value-you-should-be-getting-from-your-ppc-agency</link>
		<comments>http://www.reformdigital.com/blog/are-you-getting-the-value-you-should-be-getting-from-your-ppc-agency#comments</comments>
		<pubDate>Fri, 23 Oct 2009 16:14:00 +0000</pubDate>
		<dc:creator>Graham</dc:creator>
				<category><![CDATA[Pay per click]]></category>
		<category><![CDATA[Search agencies]]></category>
		<category><![CDATA[Digital Business]]></category>
		<category><![CDATA[Digital Consultancy]]></category>
		<category><![CDATA[paid search]]></category>
		<category><![CDATA[ppc agency]]></category>
		<category><![CDATA[ppc management]]></category>
		<category><![CDATA[ppc marketing]]></category>

		<guid isPermaLink="false">http://www.reformdigital.com/?p=557</guid>
		<description><![CDATA[So investment in paid search is growing and growing, clients are bartering harder on agency commissions, more and more focus is being put on the efficiency of your search marketing programme. So what, as a client, can you do to ensure you’re getting the most bang for your buck? One thing that you can do [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Time for transparency of Search practices?</title>
		<link>http://www.reformdigital.com/blog/time-for-transparency-of-search-practices</link>
		<comments>http://www.reformdigital.com/blog/time-for-transparency-of-search-practices#comments</comments>
		<pubDate>Thu, 24 Sep 2009 11:42:57 +0000</pubDate>
		<dc:creator>Amanda</dc:creator>
				<category><![CDATA[Pay per click]]></category>
		<category><![CDATA[Search agencies]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[ad:tech]]></category>
		<category><![CDATA[buying search services]]></category>
		<category><![CDATA[Digital Business]]></category>
		<category><![CDATA[Digital Consultancy]]></category>
		<category><![CDATA[outsourcing search]]></category>
		<category><![CDATA[search algorithms]]></category>
		<category><![CDATA[search clients]]></category>

		<guid isPermaLink="false">http://www.reformdigital.com/?p=515</guid>
		<description><![CDATA[At ad:tech in London this week there was the usual good representation from the Search agency community: DBD Media, Oban Multilingual, Jellyfish and Efficient Frontier, to name a few of the regular crowd; and Just Search, Optimize and High Position to name some newer kids on the block. Each agency has its own USPs – [...]]]></description>
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