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	<title>Reform &#187; Search behaviour</title>
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		<title>Re-defining e-commerce sales</title>
		<link>http://www.reformdigital.com/blog/re-defining-e-commerce-sales</link>
		<comments>http://www.reformdigital.com/blog/re-defining-e-commerce-sales#comments</comments>
		<pubDate>Wed, 07 Dec 2011 17:18:43 +0000</pubDate>
		<dc:creator>Anthony</dc:creator>
				<category><![CDATA[Brand reputation]]></category>
		<category><![CDATA[Consumption trends]]></category>
		<category><![CDATA[Data]]></category>
		<category><![CDATA[Digital reputation]]></category>
		<category><![CDATA[International]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[Search behaviour]]></category>
		<category><![CDATA[brand reputation]]></category>
		<category><![CDATA[defining e-commerce]]></category>
		<category><![CDATA[e-commerce]]></category>
		<category><![CDATA[e-commerce sales]]></category>
		<category><![CDATA[mobiles]]></category>
		<category><![CDATA[Multichannel strategy]]></category>
		<category><![CDATA[smartphone]]></category>

		<guid isPermaLink="false">http://www.reformdigital.com/?p=2479</guid>
		<description><![CDATA[What defines an e-commerce sale? This may seem like a question with an easy answer, “sales made online”, right? Not necessarily. A recent article in the Harvard Business Review by Darrell Rigby titled “The Future of Shopping” points out that the influence of e-commerce on sales is not simply about the daily report you receive [...]]]></description>
		<wfw:commentRss>http://www.reformdigital.com/blog/re-defining-e-commerce-sales/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Google SSL update and its impact on SEO, SEM and more.</title>
		<link>http://www.reformdigital.com/blog/google-keyword-not-provided-encrypted-search-and-seo</link>
		<comments>http://www.reformdigital.com/blog/google-keyword-not-provided-encrypted-search-and-seo#comments</comments>
		<pubDate>Mon, 07 Nov 2011 23:00:13 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Search behaviour]]></category>
		<category><![CDATA[Search engines]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Change Management]]></category>
		<category><![CDATA[data insight]]></category>
		<category><![CDATA[encrypted data]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[keyword]]></category>
		<category><![CDATA[search]]></category>
		<category><![CDATA[search algorithms]]></category>

		<guid isPermaLink="false">http://www.reformdigital.com/?p=2418</guid>
		<description><![CDATA[At Reform lively debate and conversation is encouraged as we develop our take on the latest developments in the ever-changing world of digital. Digital marketing is far from black or white (no search-related hat pun intended!), and through these debates we believe that we can better relay our thoughts on both sides of the fence [...]]]></description>
		<wfw:commentRss>http://www.reformdigital.com/blog/google-keyword-not-provided-encrypted-search-and-seo/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>To App Or Not To App? The rise and rise of mobile</title>
		<link>http://www.reformdigital.com/blog/to-app-or-not-to-app-the-rise-and-rise-of-mobile</link>
		<comments>http://www.reformdigital.com/blog/to-app-or-not-to-app-the-rise-and-rise-of-mobile#comments</comments>
		<pubDate>Mon, 31 Oct 2011 15:20:57 +0000</pubDate>
		<dc:creator>Anthony</dc:creator>
				<category><![CDATA[About Reform]]></category>
		<category><![CDATA[Brand reputation]]></category>
		<category><![CDATA[Data]]></category>
		<category><![CDATA[Digital reputation]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[Search behaviour]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[android]]></category>
		<category><![CDATA[apps]]></category>
		<category><![CDATA[generic top level domains]]></category>
		<category><![CDATA[gtld]]></category>
		<category><![CDATA[International strategy]]></category>
		<category><![CDATA[iphone]]></category>
		<category><![CDATA[mobile optimised site]]></category>
		<category><![CDATA[Mobile strategy]]></category>
		<category><![CDATA[mobile website]]></category>
		<category><![CDATA[smartphone]]></category>

		<guid isPermaLink="false">http://www.reformdigital.com/?p=2406</guid>
		<description><![CDATA[Where is your mobile right now? Are you using it to read this blog? Are you looking at an app? Are you browsing a web page? Are you on a call? Are you texting? Is it on the table next to you?  Has your five year old got their hands on it? When did you [...]]]></description>
		<wfw:commentRss>http://www.reformdigital.com/blog/to-app-or-not-to-app-the-rise-and-rise-of-mobile/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Real time serendipity and a frictionless Facebook experience</title>
		<link>http://www.reformdigital.com/blog/real-time-serendipity-and-a-frictionless-facebook-experience</link>
		<comments>http://www.reformdigital.com/blog/real-time-serendipity-and-a-frictionless-facebook-experience#comments</comments>
		<pubDate>Fri, 14 Oct 2011 16:21:46 +0000</pubDate>
		<dc:creator>Anthony</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Brand reputation]]></category>
		<category><![CDATA[Consumption trends]]></category>
		<category><![CDATA[Data]]></category>
		<category><![CDATA[Digital reputation]]></category>
		<category><![CDATA[Entertainment]]></category>
		<category><![CDATA[Search behaviour]]></category>
		<category><![CDATA[Search engines]]></category>
		<category><![CDATA[audience engagement]]></category>
		<category><![CDATA[client engagement]]></category>
		<category><![CDATA[data insight]]></category>
		<category><![CDATA[F8]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[optimising]]></category>
		<category><![CDATA[social media strategy]]></category>
		<category><![CDATA[target audience]]></category>

		<guid isPermaLink="false">http://www.reformdigital.com/?p=2371</guid>
		<description><![CDATA[Mark Zuckerberg used the words ‘real time serendipity’ and ‘frictionless engagement’ throughout the F8 conference last month.  A rough translation reads, ‘more engagement and less spam’. Much of the conference focused on the new “this is your life” time-lines and the new class of open graph apps, which no longer require authorisation for every story [...]]]></description>
		<wfw:commentRss>http://www.reformdigital.com/blog/real-time-serendipity-and-a-frictionless-facebook-experience/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Gamification strategies are now a key part of UX and customer engagement – ignore this and your brand will suffer</title>
		<link>http://www.reformdigital.com/blog/gamification-strategies-are-now-a-key-part-of-ux-and-customer-engagement%e2%80%93ignore-this-and-your-brand-will-suffer</link>
		<comments>http://www.reformdigital.com/blog/gamification-strategies-are-now-a-key-part-of-ux-and-customer-engagement%e2%80%93ignore-this-and-your-brand-will-suffer#comments</comments>
		<pubDate>Fri, 30 Sep 2011 12:56:20 +0000</pubDate>
		<dc:creator>Anthony</dc:creator>
				<category><![CDATA[Brand reputation]]></category>
		<category><![CDATA[Digital media]]></category>
		<category><![CDATA[Digital reputation]]></category>
		<category><![CDATA[Search behaviour]]></category>
		<category><![CDATA[Search engines]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[customer engagement]]></category>
		<category><![CDATA[Digital Consultancy]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[game developer communities]]></category>
		<category><![CDATA[games]]></category>
		<category><![CDATA[Gamification strategies]]></category>
		<category><![CDATA[social entrepreneurs]]></category>
		<category><![CDATA[social experience]]></category>
		<category><![CDATA[social media strategy]]></category>
		<category><![CDATA[technologies]]></category>

		<guid isPermaLink="false">http://www.reformdigital.com/?p=2324</guid>
		<description><![CDATA[Social media is a game. Some people (like me) don&#8217;t get that at first. Or maybe in the early days social platforms relied very much on early adopters who were happy just making friends (and maybe making out with them) via social. In the last twelve months however, engagement, challenges, rewards badges you can virtually [...]]]></description>
		<wfw:commentRss>http://www.reformdigital.com/blog/gamification-strategies-are-now-a-key-part-of-ux-and-customer-engagement%e2%80%93ignore-this-and-your-brand-will-suffer/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>From riots to dinosaurs – how digital continues to amaze me</title>
		<link>http://www.reformdigital.com/blog/from-riots-to-dinosaurs-how-digital-continues-to-amaze-me</link>
		<comments>http://www.reformdigital.com/blog/from-riots-to-dinosaurs-how-digital-continues-to-amaze-me#comments</comments>
		<pubDate>Thu, 22 Sep 2011 15:05:05 +0000</pubDate>
		<dc:creator>Anthony</dc:creator>
				<category><![CDATA[About Reform]]></category>
		<category><![CDATA[Consumption trends]]></category>
		<category><![CDATA[Digital media]]></category>
		<category><![CDATA[Digital reputation]]></category>
		<category><![CDATA[International]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Search behaviour]]></category>
		<category><![CDATA[Change Management]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[digital management]]></category>
		<category><![CDATA[online behaviour]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[social media strategy]]></category>
		<category><![CDATA[student placement]]></category>
		<category><![CDATA[Talent Management]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://www.reformdigital.com/?p=2304</guid>
		<description><![CDATA[I am a student from Birmingham City University, working at Reform on my placement year. A couple of months into my digital year in industry there are few things that have struck me&#8230; When I tell people I am working in digital for my placement year, a common reaction is to imagine a fantasy world, [...]]]></description>
		<wfw:commentRss>http://www.reformdigital.com/blog/from-riots-to-dinosaurs-how-digital-continues-to-amaze-me/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>The new domain name game</title>
		<link>http://www.reformdigital.com/blog/the-new-domain-name-game</link>
		<comments>http://www.reformdigital.com/blog/the-new-domain-name-game#comments</comments>
		<pubDate>Mon, 12 Sep 2011 11:57:53 +0000</pubDate>
		<dc:creator>Anthony</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Brand reputation]]></category>
		<category><![CDATA[Data]]></category>
		<category><![CDATA[Digital media]]></category>
		<category><![CDATA[Digital reputation]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[International]]></category>
		<category><![CDATA[Pay per click]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[Search behaviour]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[.xxx]]></category>
		<category><![CDATA[brand monitoring]]></category>
		<category><![CDATA[brand reputation]]></category>
		<category><![CDATA[Digital Business]]></category>
		<category><![CDATA[domain names]]></category>
		<category><![CDATA[domain structure]]></category>
		<category><![CDATA[google ranking]]></category>
		<category><![CDATA[International strategy]]></category>
		<category><![CDATA[search engine optimisation]]></category>
		<category><![CDATA[tailored domains]]></category>

		<guid isPermaLink="false">http://www.reformdigital.com/?p=2277</guid>
		<description><![CDATA[Starting in January 2012, companies will have the opportunity to register new tailored domain names. Traditional naming conventions such as .com and .net will continue to exist, but brands will be able to use other words or phrases, such as their own brand name, as their domain name. For example, Reform.com could use reform.reform and [...]]]></description>
		<wfw:commentRss>http://www.reformdigital.com/blog/the-new-domain-name-game/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Search engine marketing in Malaysia – International search review issue number 7</title>
		<link>http://www.reformdigital.com/blog/search-engine-marketing-in-malaysia</link>
		<comments>http://www.reformdigital.com/blog/search-engine-marketing-in-malaysia#comments</comments>
		<pubDate>Mon, 01 Aug 2011 14:08:48 +0000</pubDate>
		<dc:creator>matt</dc:creator>
				<category><![CDATA[International]]></category>
		<category><![CDATA[Search behaviour]]></category>
		<category><![CDATA[Search engines]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Google Malaysia]]></category>
		<category><![CDATA[international search review]]></category>
		<category><![CDATA[Malaysia internet market]]></category>
		<category><![CDATA[Malaysia technological development]]></category>
		<category><![CDATA[mobile search]]></category>
		<category><![CDATA[social networking]]></category>

		<guid isPermaLink="false">http://www.reformdigital.com/?p=1941</guid>
		<description><![CDATA[Reform has this week published the latest paper in its international search review series. Continuing the focus on markets in Southeast Asia, this instalment looks at the internet and search market of Malaysia. With internet penetration increasing from 15% in 2000 to 59% in 2009, it’s clear that there has been significant change in this [...]]]></description>
		<wfw:commentRss>http://www.reformdigital.com/blog/search-engine-marketing-in-malaysia/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What are we excited about for 2011?</title>
		<link>http://www.reformdigital.com/blog/what-reform-is-excited-about-in-digital-for-2011</link>
		<comments>http://www.reformdigital.com/blog/what-reform-is-excited-about-in-digital-for-2011#comments</comments>
		<pubDate>Wed, 05 Jan 2011 17:18:24 +0000</pubDate>
		<dc:creator>Penny</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Search behaviour]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[Digital Business]]></category>
		<category><![CDATA[digital marketing 2011]]></category>
		<category><![CDATA[Digital strategy]]></category>
		<category><![CDATA[Google TV]]></category>
		<category><![CDATA[Mobile strategy]]></category>
		<category><![CDATA[Reform]]></category>
		<category><![CDATA[social media strategy]]></category>

		<guid isPermaLink="false">http://www.reformdigital.com/?p=1399</guid>
		<description><![CDATA[Now that the holidays are quickly becoming a distant memory we wanted to take a look back at changes in TV, mobile and social media in 2010 and consider what exciting changes are in store for 2011. In May Google announced that it had partnered with Sony and Logitech to bring a new product to [...]]]></description>
		<wfw:commentRss>http://www.reformdigital.com/blog/what-reform-is-excited-about-in-digital-for-2011/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Search analytics helps us to know our customers that little bit better</title>
		<link>http://www.reformdigital.com/blog/search-analytics-helps-us-to-know-our-customers-that-little-bit-better</link>
		<comments>http://www.reformdigital.com/blog/search-analytics-helps-us-to-know-our-customers-that-little-bit-better#comments</comments>
		<pubDate>Fri, 19 Nov 2010 17:15:55 +0000</pubDate>
		<dc:creator>Amanda</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Consumption trends]]></category>
		<category><![CDATA[Search behaviour]]></category>
		<category><![CDATA[Search marketing strategy]]></category>
		<category><![CDATA[customer data]]></category>
		<category><![CDATA[customer insight]]></category>
		<category><![CDATA[customer research]]></category>
		<category><![CDATA[data insight]]></category>
		<category><![CDATA[ecommerce]]></category>
		<category><![CDATA[Multichannel strategy]]></category>
		<category><![CDATA[search analytics]]></category>
		<category><![CDATA[search data]]></category>

		<guid isPermaLink="false">http://www.reformdigital.com/?p=1288</guid>
		<description><![CDATA[Most businesses are interested in who their customers are and curious about where they come from. However brilliant their product or service, there remains a wonderful undercurrent of insecurity. Why are people buying what I sell? Traditionally this insecurity has been addressed by market research firms. Research is then passed to business analysts, who review [...]]]></description>
		<wfw:commentRss>http://www.reformdigital.com/blog/search-analytics-helps-us-to-know-our-customers-that-little-bit-better/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>You’ll like this – not a lot – but you’ll like it</title>
		<link>http://www.reformdigital.com/blog/you-will-like-this-not-a-lot-but-you-will-like-it</link>
		<comments>http://www.reformdigital.com/blog/you-will-like-this-not-a-lot-but-you-will-like-it#comments</comments>
		<pubDate>Thu, 21 Oct 2010 13:48:58 +0000</pubDate>
		<dc:creator>Penny</dc:creator>
				<category><![CDATA[Search behaviour]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[Strictly come searching]]></category>
		<category><![CDATA[celebrities]]></category>
		<category><![CDATA[data insight]]></category>
		<category><![CDATA[Digital strategy]]></category>
		<category><![CDATA[online behaviour]]></category>
		<category><![CDATA[social media strategy]]></category>
		<category><![CDATA[strictly come dancing]]></category>

		<guid isPermaLink="false">http://www.reformdigital.com/?p=1232</guid>
		<description><![CDATA[Week two in the Strictly Come Dancing house. Hmmm, there’s a chance I’m mixing my reality TV show metaphors there, but the point is another week has gone by, and Strictly Come Dancing has lost a little bit of magic as Paul Daniels ‘danced’ his last dance on Saturday night. In this, the second installment [...]]]></description>
		<wfw:commentRss>http://www.reformdigital.com/blog/you-will-like-this-not-a-lot-but-you-will-like-it/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Strictly Come Searching</title>
		<link>http://www.reformdigital.com/blog/strictly-come-searching</link>
		<comments>http://www.reformdigital.com/blog/strictly-come-searching#comments</comments>
		<pubDate>Fri, 15 Oct 2010 16:18:57 +0000</pubDate>
		<dc:creator>Penny</dc:creator>
				<category><![CDATA[Search behaviour]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Strictly come searching]]></category>
		<category><![CDATA[celebrities]]></category>
		<category><![CDATA[data insight]]></category>
		<category><![CDATA[Multichannel strategy]]></category>
		<category><![CDATA[strictly come dancing]]></category>

		<guid isPermaLink="false">http://www.reformdigital.com/?p=1215</guid>
		<description><![CDATA[Summer is over. Autumn is here. But it’s ok, because Strictly Come Dancing and The X Factor are back on our screens, and with them comes the countdown to Christmas. I know it’s far too early to be talking about Christmas, but with 14 Contestants on Strictly you know that at the very most there [...]]]></description>
		<wfw:commentRss>http://www.reformdigital.com/blog/strictly-come-searching/feed</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Google Instant Creates a New Type of Query: Incomplete Match, AKA Short Tail Search</title>
		<link>http://www.reformdigital.com/blog/short-tail-search</link>
		<comments>http://www.reformdigital.com/blog/short-tail-search#comments</comments>
		<pubDate>Sun, 12 Sep 2010 14:42:53 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[Pay per click]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[Search behaviour]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[data insight]]></category>
		<category><![CDATA[Digital strategy]]></category>
		<category><![CDATA[incomplete match]]></category>
		<category><![CDATA[keyword research]]></category>
		<category><![CDATA[short tail search]]></category>

		<guid isPermaLink="false">http://www.reformdigital.com/?p=1129</guid>
		<description><![CDATA[As you may have read over the last week – be it on Amanda’s blog post or the general buzz on the web – Google Instant search was heralded, hated, mocked, loved, loathed, etc. In fact the only common opinion was that everyone had an opinion! Now that the dust has settled, the new feature [...]]]></description>
		<wfw:commentRss>http://www.reformdigital.com/blog/short-tail-search/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Google Instant: the PR coup of the year?</title>
		<link>http://www.reformdigital.com/blog/google-instant-the-pr-coup-of-the-year</link>
		<comments>http://www.reformdigital.com/blog/google-instant-the-pr-coup-of-the-year#comments</comments>
		<pubDate>Thu, 09 Sep 2010 10:03:01 +0000</pubDate>
		<dc:creator>Amanda</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[Search behaviour]]></category>
		<category><![CDATA[Search engines]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[auto-completion]]></category>
		<category><![CDATA[Change Management]]></category>
		<category><![CDATA[Google hype]]></category>
		<category><![CDATA[Google Instant]]></category>
		<category><![CDATA[Google PR]]></category>
		<category><![CDATA[Matt Cutts]]></category>
		<category><![CDATA[search query]]></category>

		<guid isPermaLink="false">http://www.reformdigital.com/?p=1118</guid>
		<description><![CDATA[Google's launch of Google Instant is the biggest over-hype and PR coup of the year. ]]></description>
		<wfw:commentRss>http://www.reformdigital.com/blog/google-instant-the-pr-coup-of-the-year/feed</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>You&#8217;ve got the most beautiful and intelligent and relevant online brand presence &#8211; but nobody knows you&#8217;re there&#8230;</title>
		<link>http://www.reformdigital.com/blog/youve-got-the-most-beautiful-and-intelligent-and-relevant-online-brand-presence-but-nobody-knows-youre-there</link>
		<comments>http://www.reformdigital.com/blog/youve-got-the-most-beautiful-and-intelligent-and-relevant-online-brand-presence-but-nobody-knows-youre-there#comments</comments>
		<pubDate>Fri, 03 Sep 2010 14:50:05 +0000</pubDate>
		<dc:creator>Penny</dc:creator>
				<category><![CDATA[Search behaviour]]></category>
		<category><![CDATA[Search marketing strategy]]></category>
		<category><![CDATA[content dissemination]]></category>
		<category><![CDATA[Digital strategy]]></category>
		<category><![CDATA[ppc]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Social media]]></category>

		<guid isPermaLink="false">http://www.reformdigital.com/?p=1113</guid>
		<description><![CDATA[I am constant amazed that some of the most intelligent people I know believe in the power of Google to such an extent, that they even credit it with the ability to discern between &#8216;good&#8217; and &#8216;bad&#8217;. Google does have it&#8217;s own in-built &#8216;quality control&#8217; i.e. human beings looking at stuff, but the algorithm and [...]]]></description>
		<wfw:commentRss>http://www.reformdigital.com/blog/youve-got-the-most-beautiful-and-intelligent-and-relevant-online-brand-presence-but-nobody-knows-youre-there/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Digital snacking – the death of downtime?</title>
		<link>http://www.reformdigital.com/blog/digital-snacking-the-death-of-downtime</link>
		<comments>http://www.reformdigital.com/blog/digital-snacking-the-death-of-downtime#comments</comments>
		<pubDate>Fri, 13 Aug 2010 10:59:07 +0000</pubDate>
		<dc:creator>Penny</dc:creator>
				<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Search behaviour]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[blackberry jam]]></category>
		<category><![CDATA[Change Management]]></category>
		<category><![CDATA[digital snacking]]></category>
		<category><![CDATA[Digital strategy]]></category>
		<category><![CDATA[Mobile strategy]]></category>
		<category><![CDATA[online behaviour]]></category>

		<guid isPermaLink="false">http://www.reformdigital.com/?p=1090</guid>
		<description><![CDATA[Next time you’re in the queue at Starbucks or Tesco, watch people. If it doesn’t look like they’ll get served in the next few seconds, chances are they’ll start prodding at their phone. Which will be in their hand. Ready. There’s even a phrase “Blackberry jam” that has been coined to describe being stuck at [...]]]></description>
		<wfw:commentRss>http://www.reformdigital.com/blog/digital-snacking-the-death-of-downtime/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Who searches for who?</title>
		<link>http://www.reformdigital.com/blog/who-searches-for-who</link>
		<comments>http://www.reformdigital.com/blog/who-searches-for-who#comments</comments>
		<pubDate>Fri, 09 Jul 2010 09:28:45 +0000</pubDate>
		<dc:creator>Penny</dc:creator>
				<category><![CDATA[Search behaviour]]></category>
		<category><![CDATA[Search marketing strategy]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[big conversation]]></category>
		<category><![CDATA[Reform]]></category>
		<category><![CDATA[search activity]]></category>
		<category><![CDATA[social media strategy]]></category>

		<guid isPermaLink="false">http://www.reformdigital.com/?p=1059</guid>
		<description><![CDATA[In a world dominated by social media and the Facebook generation, brands are &#8211; naturally enough &#8211; focused on making sure they are in front of people.  Search techniques are sophisticated and complex.  Billions in revenue has flowed into Google. Behind all this activity, however, lies a huge shift in how we use media.  Profound [...]]]></description>
		<wfw:commentRss>http://www.reformdigital.com/blog/who-searches-for-who/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>The SEO community starts to test social media search optimisation strategies</title>
		<link>http://www.reformdigital.com/blog/the-seo-community-starts-to-test-social-media-search-optimisation-strategies</link>
		<comments>http://www.reformdigital.com/blog/the-seo-community-starts-to-test-social-media-search-optimisation-strategies#comments</comments>
		<pubDate>Fri, 02 Jul 2010 08:46:43 +0000</pubDate>
		<dc:creator>Amanda</dc:creator>
				<category><![CDATA[Search behaviour]]></category>
		<category><![CDATA[Search engines]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[data insight]]></category>
		<category><![CDATA[Digital strategy]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[social media optimisation]]></category>
		<category><![CDATA[social media search]]></category>
		<category><![CDATA[social media search engines]]></category>
		<category><![CDATA[social media strategy]]></category>

		<guid isPermaLink="false">http://www.reformdigital.com/?p=1051</guid>
		<description><![CDATA[When we think of search we think of external search i.e. search engines like Google that act as windows onto the web. From these windows we can find and access news, videos, social media forums, maps – as well as a wealth of branded content and information about businesses, products &#38; services. But of course [...]]]></description>
		<wfw:commentRss>http://www.reformdigital.com/blog/the-seo-community-starts-to-test-social-media-search-optimisation-strategies/feed</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Is it an art or is it a science?</title>
		<link>http://www.reformdigital.com/blog/is-it-an-art-or-is-it-a-science</link>
		<comments>http://www.reformdigital.com/blog/is-it-an-art-or-is-it-a-science#comments</comments>
		<pubDate>Fri, 25 Jun 2010 08:53:01 +0000</pubDate>
		<dc:creator>Penny</dc:creator>
				<category><![CDATA[Digital media]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[Search behaviour]]></category>
		<category><![CDATA[data burst analytics]]></category>
		<category><![CDATA[data insight]]></category>
		<category><![CDATA[search marketing]]></category>
		<category><![CDATA[social behaviouraly patterns]]></category>
		<category><![CDATA[social media strategy]]></category>

		<guid isPermaLink="false">http://www.reformdigital.com/?p=1047</guid>
		<description><![CDATA[Albert –László Barabási is probably not well known in the world of search and that is not necessarily surprising as he is a physicist living in Boston, USA. But he is a physicist with a difference, who employs detailed scientific modelling to help understand social behavioural patterns. In his research he maps the daily movements [...]]]></description>
		<wfw:commentRss>http://www.reformdigital.com/blog/is-it-an-art-or-is-it-a-science/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Thinking outside the search box.</title>
		<link>http://www.reformdigital.com/blog/thinking-outside-the-search-box</link>
		<comments>http://www.reformdigital.com/blog/thinking-outside-the-search-box#comments</comments>
		<pubDate>Fri, 28 May 2010 10:16:42 +0000</pubDate>
		<dc:creator>Penny</dc:creator>
				<category><![CDATA[Search behaviour]]></category>
		<category><![CDATA[Search marketing strategy]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[data insight]]></category>
		<category><![CDATA[Digital strategy]]></category>
		<category><![CDATA[Multichannel strategy]]></category>
		<category><![CDATA[ppc]]></category>
		<category><![CDATA[search marketing]]></category>

		<guid isPermaLink="false">http://www.reformdigital.com/?p=996</guid>
		<description><![CDATA[I’m not going to bang on about how great search is, or about how you should make sure that your site maximises the use of SEO with PPC as part of an integrated strategy involving all types of media. Chances are you hear that all the time anyway if you work with us. However, I [...]]]></description>
		<wfw:commentRss>http://www.reformdigital.com/blog/thinking-outside-the-search-box/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
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