<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Reform &#187; Search engines</title>
	<atom:link href="http://www.reformdigital.com/blog/category/search-engines/feed" rel="self" type="application/rss+xml" />
	<link>http://www.reformdigital.com</link>
	<description></description>
	<lastBuildDate>Fri, 10 Feb 2012 11:45:50 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.1.3</generator>
		<item>
		<title>Google+ &#8211; Google’s combination of search and social</title>
		<link>http://www.reformdigital.com/blog/google-plus-googles-combination-of-search-and-social</link>
		<comments>http://www.reformdigital.com/blog/google-plus-googles-combination-of-search-and-social#comments</comments>
		<pubDate>Thu, 19 Jan 2012 19:28:44 +0000</pubDate>
		<dc:creator>priya</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Digital media]]></category>
		<category><![CDATA[Digital reputation]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Search engines]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[Digital Business]]></category>
		<category><![CDATA[g+]]></category>
		<category><![CDATA[google plus]]></category>
		<category><![CDATA[search]]></category>
		<category><![CDATA[social media strategy]]></category>

		<guid isPermaLink="false">http://www.reformdigital.com/?p=2545</guid>
		<description><![CDATA[Google’s announcement of the uplifting of Google+ (or G+) pages within search results has been eliciting reactions from a number of people in the search industry. Everyone seems to have an opinion about how they feel Google’s new preferences will affect search results, but in the furore that this has raised, businesses have to ask [...]]]></description>
		<wfw:commentRss>http://www.reformdigital.com/blog/google-plus-googles-combination-of-search-and-social/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Google SSL update and its impact on SEO, SEM and more.</title>
		<link>http://www.reformdigital.com/blog/google-keyword-not-provided-encrypted-search-and-seo</link>
		<comments>http://www.reformdigital.com/blog/google-keyword-not-provided-encrypted-search-and-seo#comments</comments>
		<pubDate>Mon, 07 Nov 2011 23:00:13 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Search behaviour]]></category>
		<category><![CDATA[Search engines]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Change Management]]></category>
		<category><![CDATA[data insight]]></category>
		<category><![CDATA[encrypted data]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[keyword]]></category>
		<category><![CDATA[search]]></category>
		<category><![CDATA[search algorithms]]></category>

		<guid isPermaLink="false">http://www.reformdigital.com/?p=2418</guid>
		<description><![CDATA[At Reform lively debate and conversation is encouraged as we develop our take on the latest developments in the ever-changing world of digital. Digital marketing is far from black or white (no search-related hat pun intended!), and through these debates we believe that we can better relay our thoughts on both sides of the fence [...]]]></description>
		<wfw:commentRss>http://www.reformdigital.com/blog/google-keyword-not-provided-encrypted-search-and-seo/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Real time serendipity and a frictionless Facebook experience</title>
		<link>http://www.reformdigital.com/blog/real-time-serendipity-and-a-frictionless-facebook-experience</link>
		<comments>http://www.reformdigital.com/blog/real-time-serendipity-and-a-frictionless-facebook-experience#comments</comments>
		<pubDate>Fri, 14 Oct 2011 16:21:46 +0000</pubDate>
		<dc:creator>Anthony</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Brand reputation]]></category>
		<category><![CDATA[Consumption trends]]></category>
		<category><![CDATA[Data]]></category>
		<category><![CDATA[Digital reputation]]></category>
		<category><![CDATA[Entertainment]]></category>
		<category><![CDATA[Search behaviour]]></category>
		<category><![CDATA[Search engines]]></category>
		<category><![CDATA[audience engagement]]></category>
		<category><![CDATA[client engagement]]></category>
		<category><![CDATA[data insight]]></category>
		<category><![CDATA[F8]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[optimising]]></category>
		<category><![CDATA[social media strategy]]></category>
		<category><![CDATA[target audience]]></category>

		<guid isPermaLink="false">http://www.reformdigital.com/?p=2371</guid>
		<description><![CDATA[Mark Zuckerberg used the words ‘real time serendipity’ and ‘frictionless engagement’ throughout the F8 conference last month.  A rough translation reads, ‘more engagement and less spam’. Much of the conference focused on the new “this is your life” time-lines and the new class of open graph apps, which no longer require authorisation for every story [...]]]></description>
		<wfw:commentRss>http://www.reformdigital.com/blog/real-time-serendipity-and-a-frictionless-facebook-experience/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Gamification strategies are now a key part of UX and customer engagement – ignore this and your brand will suffer</title>
		<link>http://www.reformdigital.com/blog/gamification-strategies-are-now-a-key-part-of-ux-and-customer-engagement%e2%80%93ignore-this-and-your-brand-will-suffer</link>
		<comments>http://www.reformdigital.com/blog/gamification-strategies-are-now-a-key-part-of-ux-and-customer-engagement%e2%80%93ignore-this-and-your-brand-will-suffer#comments</comments>
		<pubDate>Fri, 30 Sep 2011 12:56:20 +0000</pubDate>
		<dc:creator>Anthony</dc:creator>
				<category><![CDATA[Brand reputation]]></category>
		<category><![CDATA[Digital media]]></category>
		<category><![CDATA[Digital reputation]]></category>
		<category><![CDATA[Search behaviour]]></category>
		<category><![CDATA[Search engines]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[customer engagement]]></category>
		<category><![CDATA[Digital Consultancy]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[game developer communities]]></category>
		<category><![CDATA[games]]></category>
		<category><![CDATA[Gamification strategies]]></category>
		<category><![CDATA[social entrepreneurs]]></category>
		<category><![CDATA[social experience]]></category>
		<category><![CDATA[social media strategy]]></category>
		<category><![CDATA[technologies]]></category>

		<guid isPermaLink="false">http://www.reformdigital.com/?p=2324</guid>
		<description><![CDATA[Social media is a game. Some people (like me) don&#8217;t get that at first. Or maybe in the early days social platforms relied very much on early adopters who were happy just making friends (and maybe making out with them) via social. In the last twelve months however, engagement, challenges, rewards badges you can virtually [...]]]></description>
		<wfw:commentRss>http://www.reformdigital.com/blog/gamification-strategies-are-now-a-key-part-of-ux-and-customer-engagement%e2%80%93ignore-this-and-your-brand-will-suffer/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Yandex &#8211; Yet ANother inDEX?</title>
		<link>http://www.reformdigital.com/blog/yandex-yet-another-index</link>
		<comments>http://www.reformdigital.com/blog/yandex-yet-another-index#comments</comments>
		<pubDate>Mon, 26 Sep 2011 16:30:37 +0000</pubDate>
		<dc:creator>Penny</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[International]]></category>
		<category><![CDATA[Pay per click]]></category>
		<category><![CDATA[Search engines]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Digital strategy]]></category>
		<category><![CDATA[International strategy]]></category>
		<category><![CDATA[ppc]]></category>
		<category><![CDATA[search]]></category>
		<category><![CDATA[yandex]]></category>

		<guid isPermaLink="false">http://www.reformdigital.com/?p=2315</guid>
		<description><![CDATA[There are parts of the world where Google is not dominant. In Russia the search engine Yandex is the market leader with a market share of over 60%. Helped by rapidly growing internet usage in Russia, the search engine doubled the number of searches it handles between 2008 and 2009. For online businesses operating in [...]]]></description>
		<wfw:commentRss>http://www.reformdigital.com/blog/yandex-yet-another-index/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Search engine marketing in Malaysia – International search review issue number 7</title>
		<link>http://www.reformdigital.com/blog/search-engine-marketing-in-malaysia</link>
		<comments>http://www.reformdigital.com/blog/search-engine-marketing-in-malaysia#comments</comments>
		<pubDate>Mon, 01 Aug 2011 14:08:48 +0000</pubDate>
		<dc:creator>matt</dc:creator>
				<category><![CDATA[International]]></category>
		<category><![CDATA[Search behaviour]]></category>
		<category><![CDATA[Search engines]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Google Malaysia]]></category>
		<category><![CDATA[international search review]]></category>
		<category><![CDATA[Malaysia internet market]]></category>
		<category><![CDATA[Malaysia technological development]]></category>
		<category><![CDATA[mobile search]]></category>
		<category><![CDATA[social networking]]></category>

		<guid isPermaLink="false">http://www.reformdigital.com/?p=1941</guid>
		<description><![CDATA[Reform has this week published the latest paper in its international search review series. Continuing the focus on markets in Southeast Asia, this instalment looks at the internet and search market of Malaysia. With internet penetration increasing from 15% in 2000 to 59% in 2009, it’s clear that there has been significant change in this [...]]]></description>
		<wfw:commentRss>http://www.reformdigital.com/blog/search-engine-marketing-in-malaysia/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Is It Good To Be Bad In SEO?</title>
		<link>http://www.reformdigital.com/blog/is-it-good-to-be-bad-in-seo</link>
		<comments>http://www.reformdigital.com/blog/is-it-good-to-be-bad-in-seo#comments</comments>
		<pubDate>Thu, 02 Dec 2010 11:43:58 +0000</pubDate>
		<dc:creator>Penny</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[Search engines]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Change Management]]></category>
		<category><![CDATA[Digital strategy]]></category>
		<category><![CDATA[google algorithm]]></category>
		<category><![CDATA[Management Consultancy]]></category>
		<category><![CDATA[search engine optimisation]]></category>

		<guid isPermaLink="false">http://www.reformdigital.com/?p=1293</guid>
		<description><![CDATA[There’s an old saying that all publicity, even bad publicity, is good publicity. In a recent article from The New York Times, Search Engine Optimization through search juggernaut Google proves that the old saying may be the current truth in ecommerce. The story details a consumer who purchased a pair of Lafont sunglasses from DecorMyEyes.com, [...]]]></description>
		<wfw:commentRss>http://www.reformdigital.com/blog/is-it-good-to-be-bad-in-seo/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Google Instant: the PR coup of the year?</title>
		<link>http://www.reformdigital.com/blog/google-instant-the-pr-coup-of-the-year</link>
		<comments>http://www.reformdigital.com/blog/google-instant-the-pr-coup-of-the-year#comments</comments>
		<pubDate>Thu, 09 Sep 2010 10:03:01 +0000</pubDate>
		<dc:creator>Amanda</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[Search behaviour]]></category>
		<category><![CDATA[Search engines]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[auto-completion]]></category>
		<category><![CDATA[Change Management]]></category>
		<category><![CDATA[Google hype]]></category>
		<category><![CDATA[Google Instant]]></category>
		<category><![CDATA[Google PR]]></category>
		<category><![CDATA[Matt Cutts]]></category>
		<category><![CDATA[search query]]></category>

		<guid isPermaLink="false">http://www.reformdigital.com/?p=1118</guid>
		<description><![CDATA[Google's launch of Google Instant is the biggest over-hype and PR coup of the year. ]]></description>
		<wfw:commentRss>http://www.reformdigital.com/blog/google-instant-the-pr-coup-of-the-year/feed</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Google’s Search Market Share Fallen Behind in Asia? Not Exactly</title>
		<link>http://www.reformdigital.com/blog/google-search-market-sharein-asia</link>
		<comments>http://www.reformdigital.com/blog/google-search-market-sharein-asia#comments</comments>
		<pubDate>Fri, 30 Jul 2010 17:04:55 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[International]]></category>
		<category><![CDATA[Search engines]]></category>
		<category><![CDATA[Search marketing strategy]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[International strategy]]></category>
		<category><![CDATA[search marketing china]]></category>
		<category><![CDATA[search marketing japan]]></category>
		<category><![CDATA[search marketing korea]]></category>

		<guid isPermaLink="false">http://www.reformdigital.com/?p=1081</guid>
		<description><![CDATA[Don’t call it a comeback, but Google might actually be gaining a lot of ground in the Asian market very soon. Yes, the make up of search engine usage in the Far East (the focus of Reform’s International Search Review series so far) – where only a few months ago Google left China, Yahoo! dominated [...]]]></description>
		<wfw:commentRss>http://www.reformdigital.com/blog/google-search-market-sharein-asia/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>The SEO community starts to test social media search optimisation strategies</title>
		<link>http://www.reformdigital.com/blog/the-seo-community-starts-to-test-social-media-search-optimisation-strategies</link>
		<comments>http://www.reformdigital.com/blog/the-seo-community-starts-to-test-social-media-search-optimisation-strategies#comments</comments>
		<pubDate>Fri, 02 Jul 2010 08:46:43 +0000</pubDate>
		<dc:creator>Amanda</dc:creator>
				<category><![CDATA[Search behaviour]]></category>
		<category><![CDATA[Search engines]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[data insight]]></category>
		<category><![CDATA[Digital strategy]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[social media optimisation]]></category>
		<category><![CDATA[social media search]]></category>
		<category><![CDATA[social media search engines]]></category>
		<category><![CDATA[social media strategy]]></category>

		<guid isPermaLink="false">http://www.reformdigital.com/?p=1051</guid>
		<description><![CDATA[When we think of search we think of external search i.e. search engines like Google that act as windows onto the web. From these windows we can find and access news, videos, social media forums, maps – as well as a wealth of branded content and information about businesses, products &#38; services. But of course [...]]]></description>
		<wfw:commentRss>http://www.reformdigital.com/blog/the-seo-community-starts-to-test-social-media-search-optimisation-strategies/feed</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>The importance of search</title>
		<link>http://www.reformdigital.com/blog/the-importance-of-search</link>
		<comments>http://www.reformdigital.com/blog/the-importance-of-search#comments</comments>
		<pubDate>Thu, 25 Mar 2010 08:48:39 +0000</pubDate>
		<dc:creator>Graham</dc:creator>
				<category><![CDATA[Search engines]]></category>
		<category><![CDATA[Search marketing strategy]]></category>
		<category><![CDATA[Digital strategy]]></category>
		<category><![CDATA[Multichannel strategy]]></category>
		<category><![CDATA[search]]></category>
		<category><![CDATA[Search behaviour]]></category>
		<category><![CDATA[search engine optimization]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.reformdigital.com/?p=868</guid>
		<description><![CDATA[In a world where technology has evolved so quickly over the last few decades it is good to see an increasing understanding that technology in its own right is of little consequence. The key is the way that technology interacts with its users. An MP3 player is not much use without its headphones, a mobile [...]]]></description>
		<wfw:commentRss>http://www.reformdigital.com/blog/the-importance-of-search/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Search Engines in 2009 &amp; Predictions For 2010</title>
		<link>http://www.reformdigital.com/blog/search-engines-in-2009-predictions-for-2010</link>
		<comments>http://www.reformdigital.com/blog/search-engines-in-2009-predictions-for-2010#comments</comments>
		<pubDate>Tue, 22 Dec 2009 19:12:52 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Pay per click]]></category>
		<category><![CDATA[Search engines]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[2009 search]]></category>
		<category><![CDATA[2010]]></category>
		<category><![CDATA[2010 media predictions]]></category>
		<category><![CDATA[2010 search]]></category>
		<category><![CDATA[bing]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[international seo]]></category>
		<category><![CDATA[local search]]></category>
		<category><![CDATA[search algorithms]]></category>

		<guid isPermaLink="false">http://www.reformdigital.com/?p=644</guid>
		<description><![CDATA[It’s that time of the year again. End of year roundups and predictions for 2010. It’s been a busy year in search, well in fact its been a busy decade (but we won&#8217;t go there)! If 2009 was the year of Bing, Wolfram Alpha, Google Caffeine and expansion of AdWords usage, along with everyone&#8217;s attempts [...]]]></description>
		<wfw:commentRss>http://www.reformdigital.com/blog/search-engines-in-2009-predictions-for-2010/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Why I don’t want my search ‘personalized’</title>
		<link>http://www.reformdigital.com/blog/why-i-don%e2%80%99t-want-my-search-%e2%80%98personalized%e2%80%99</link>
		<comments>http://www.reformdigital.com/blog/why-i-don%e2%80%99t-want-my-search-%e2%80%98personalized%e2%80%99#comments</comments>
		<pubDate>Tue, 08 Dec 2009 16:46:16 +0000</pubDate>
		<dc:creator>Heidi</dc:creator>
				<category><![CDATA[Search agencies]]></category>
		<category><![CDATA[Search engines]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Change Management]]></category>
		<category><![CDATA[Digital strategy]]></category>
		<category><![CDATA[ecommerce]]></category>

		<guid isPermaLink="false">http://www.reformdigital.com/?p=639</guid>
		<description><![CDATA[So, now Google thinks it knows me. Even when I’m not logged in to one of their products. Well, Google, I’m not happy about this and I don’t want you deciding what I see and when. Obviously Google has a massive influence on what we see on the internet these days and as the number [...]]]></description>
		<wfw:commentRss>http://www.reformdigital.com/blog/why-i-don%e2%80%99t-want-my-search-%e2%80%98personalized%e2%80%99/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Bing &amp; Wolfram Alpha? Research Based Search Engine Results Could Bring That Personal Touch</title>
		<link>http://www.reformdigital.com/blog/bing-and-wolfram-alpha-its-a-start</link>
		<comments>http://www.reformdigital.com/blog/bing-and-wolfram-alpha-its-a-start#comments</comments>
		<pubDate>Mon, 16 Nov 2009 21:31:11 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Search engines]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[bing]]></category>
		<category><![CDATA[data insight]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[search algorithms]]></category>
		<category><![CDATA[wikipedia]]></category>
		<category><![CDATA[wolfram alpha]]></category>

		<guid isPermaLink="false">http://www.reformdigital.com/?p=619</guid>
		<description><![CDATA[You may (or may not) have heard last week about Microsoft&#8217;s deal with Wolfram Alpha &#8211; which has been in talks for the last few months and now allows Bing&#8217;s search engine to integrate Wolfram Alpha&#8217;s database results (in the US only for now). It should be noted from the start, that Wolfram Alpha is [...]]]></description>
		<wfw:commentRss>http://www.reformdigital.com/blog/bing-and-wolfram-alpha-its-a-start/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>

