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	<title>Reform &#187; SEO</title>
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	<link>http://www.reformdigital.com</link>
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		<title>SOPA, PIPA and the end of the world as we know it?</title>
		<link>http://www.reformdigital.com/blog/sopa-pipa-and-the-end-of-the-world-as-we-know-it</link>
		<comments>http://www.reformdigital.com/blog/sopa-pipa-and-the-end-of-the-world-as-we-know-it#comments</comments>
		<pubDate>Thu, 26 Jan 2012 12:01:18 +0000</pubDate>
		<dc:creator>lucym</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[Change Management]]></category>
		<category><![CDATA[Digital strategy]]></category>
		<category><![CDATA[Online Piracy]]></category>
		<category><![CDATA[Online Piracy act]]></category>
		<category><![CDATA[PIPA]]></category>
		<category><![CDATA[SOPA]]></category>
		<category><![CDATA[US congress]]></category>
		<category><![CDATA[US Presidential candidate]]></category>

		<guid isPermaLink="false">http://www.reformdigital.com/?p=2560</guid>
		<description><![CDATA[Last week marked an extraordinary milestone in the relationship between the internet and politics. The signs that the internet is changing the way that governments and politics work have been there for a while. Barack Obama was arguably the first US Presidential candidate to harness the power of social media to win his election campaign [...]]]></description>
		<wfw:commentRss>http://www.reformdigital.com/blog/sopa-pipa-and-the-end-of-the-world-as-we-know-it/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Google+ &#8211; Google’s combination of search and social</title>
		<link>http://www.reformdigital.com/blog/google-plus-googles-combination-of-search-and-social</link>
		<comments>http://www.reformdigital.com/blog/google-plus-googles-combination-of-search-and-social#comments</comments>
		<pubDate>Thu, 19 Jan 2012 19:28:44 +0000</pubDate>
		<dc:creator>priya</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Digital media]]></category>
		<category><![CDATA[Digital reputation]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Search engines]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[Digital Business]]></category>
		<category><![CDATA[g+]]></category>
		<category><![CDATA[google plus]]></category>
		<category><![CDATA[search]]></category>
		<category><![CDATA[social media strategy]]></category>

		<guid isPermaLink="false">http://www.reformdigital.com/?p=2545</guid>
		<description><![CDATA[Google’s announcement of the uplifting of Google+ (or G+) pages within search results has been eliciting reactions from a number of people in the search industry. Everyone seems to have an opinion about how they feel Google’s new preferences will affect search results, but in the furore that this has raised, businesses have to ask [...]]]></description>
		<wfw:commentRss>http://www.reformdigital.com/blog/google-plus-googles-combination-of-search-and-social/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Google SSL update and its impact on SEO, SEM and more.</title>
		<link>http://www.reformdigital.com/blog/google-keyword-not-provided-encrypted-search-and-seo</link>
		<comments>http://www.reformdigital.com/blog/google-keyword-not-provided-encrypted-search-and-seo#comments</comments>
		<pubDate>Mon, 07 Nov 2011 23:00:13 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Search behaviour]]></category>
		<category><![CDATA[Search engines]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Change Management]]></category>
		<category><![CDATA[data insight]]></category>
		<category><![CDATA[encrypted data]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[keyword]]></category>
		<category><![CDATA[search]]></category>
		<category><![CDATA[search algorithms]]></category>

		<guid isPermaLink="false">http://www.reformdigital.com/?p=2418</guid>
		<description><![CDATA[At Reform lively debate and conversation is encouraged as we develop our take on the latest developments in the ever-changing world of digital. Digital marketing is far from black or white (no search-related hat pun intended!), and through these debates we believe that we can better relay our thoughts on both sides of the fence [...]]]></description>
		<wfw:commentRss>http://www.reformdigital.com/blog/google-keyword-not-provided-encrypted-search-and-seo/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>To App Or Not To App? The rise and rise of mobile</title>
		<link>http://www.reformdigital.com/blog/to-app-or-not-to-app-the-rise-and-rise-of-mobile</link>
		<comments>http://www.reformdigital.com/blog/to-app-or-not-to-app-the-rise-and-rise-of-mobile#comments</comments>
		<pubDate>Mon, 31 Oct 2011 15:20:57 +0000</pubDate>
		<dc:creator>Anthony</dc:creator>
				<category><![CDATA[About Reform]]></category>
		<category><![CDATA[Brand reputation]]></category>
		<category><![CDATA[Data]]></category>
		<category><![CDATA[Digital reputation]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[Search behaviour]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[android]]></category>
		<category><![CDATA[apps]]></category>
		<category><![CDATA[generic top level domains]]></category>
		<category><![CDATA[gtld]]></category>
		<category><![CDATA[International strategy]]></category>
		<category><![CDATA[iphone]]></category>
		<category><![CDATA[mobile optimised site]]></category>
		<category><![CDATA[Mobile strategy]]></category>
		<category><![CDATA[mobile website]]></category>
		<category><![CDATA[smartphone]]></category>

		<guid isPermaLink="false">http://www.reformdigital.com/?p=2406</guid>
		<description><![CDATA[Where is your mobile right now? Are you using it to read this blog? Are you looking at an app? Are you browsing a web page? Are you on a call? Are you texting? Is it on the table next to you?  Has your five year old got their hands on it? When did you [...]]]></description>
		<wfw:commentRss>http://www.reformdigital.com/blog/to-app-or-not-to-app-the-rise-and-rise-of-mobile/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Gamification strategies are now a key part of UX and customer engagement – ignore this and your brand will suffer</title>
		<link>http://www.reformdigital.com/blog/gamification-strategies-are-now-a-key-part-of-ux-and-customer-engagement%e2%80%93ignore-this-and-your-brand-will-suffer</link>
		<comments>http://www.reformdigital.com/blog/gamification-strategies-are-now-a-key-part-of-ux-and-customer-engagement%e2%80%93ignore-this-and-your-brand-will-suffer#comments</comments>
		<pubDate>Fri, 30 Sep 2011 12:56:20 +0000</pubDate>
		<dc:creator>Anthony</dc:creator>
				<category><![CDATA[Brand reputation]]></category>
		<category><![CDATA[Digital media]]></category>
		<category><![CDATA[Digital reputation]]></category>
		<category><![CDATA[Search behaviour]]></category>
		<category><![CDATA[Search engines]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[customer engagement]]></category>
		<category><![CDATA[Digital Consultancy]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[game developer communities]]></category>
		<category><![CDATA[games]]></category>
		<category><![CDATA[Gamification strategies]]></category>
		<category><![CDATA[social entrepreneurs]]></category>
		<category><![CDATA[social experience]]></category>
		<category><![CDATA[social media strategy]]></category>
		<category><![CDATA[technologies]]></category>

		<guid isPermaLink="false">http://www.reformdigital.com/?p=2324</guid>
		<description><![CDATA[Social media is a game. Some people (like me) don&#8217;t get that at first. Or maybe in the early days social platforms relied very much on early adopters who were happy just making friends (and maybe making out with them) via social. In the last twelve months however, engagement, challenges, rewards badges you can virtually [...]]]></description>
		<wfw:commentRss>http://www.reformdigital.com/blog/gamification-strategies-are-now-a-key-part-of-ux-and-customer-engagement%e2%80%93ignore-this-and-your-brand-will-suffer/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Yandex &#8211; Yet ANother inDEX?</title>
		<link>http://www.reformdigital.com/blog/yandex-yet-another-index</link>
		<comments>http://www.reformdigital.com/blog/yandex-yet-another-index#comments</comments>
		<pubDate>Mon, 26 Sep 2011 16:30:37 +0000</pubDate>
		<dc:creator>Penny</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[International]]></category>
		<category><![CDATA[Pay per click]]></category>
		<category><![CDATA[Search engines]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Digital strategy]]></category>
		<category><![CDATA[International strategy]]></category>
		<category><![CDATA[ppc]]></category>
		<category><![CDATA[search]]></category>
		<category><![CDATA[yandex]]></category>

		<guid isPermaLink="false">http://www.reformdigital.com/?p=2315</guid>
		<description><![CDATA[There are parts of the world where Google is not dominant. In Russia the search engine Yandex is the market leader with a market share of over 60%. Helped by rapidly growing internet usage in Russia, the search engine doubled the number of searches it handles between 2008 and 2009. For online businesses operating in [...]]]></description>
		<wfw:commentRss>http://www.reformdigital.com/blog/yandex-yet-another-index/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The new domain name game</title>
		<link>http://www.reformdigital.com/blog/the-new-domain-name-game</link>
		<comments>http://www.reformdigital.com/blog/the-new-domain-name-game#comments</comments>
		<pubDate>Mon, 12 Sep 2011 11:57:53 +0000</pubDate>
		<dc:creator>Anthony</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Brand reputation]]></category>
		<category><![CDATA[Data]]></category>
		<category><![CDATA[Digital media]]></category>
		<category><![CDATA[Digital reputation]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[International]]></category>
		<category><![CDATA[Pay per click]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[Search behaviour]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[.xxx]]></category>
		<category><![CDATA[brand monitoring]]></category>
		<category><![CDATA[brand reputation]]></category>
		<category><![CDATA[Digital Business]]></category>
		<category><![CDATA[domain names]]></category>
		<category><![CDATA[domain structure]]></category>
		<category><![CDATA[google ranking]]></category>
		<category><![CDATA[International strategy]]></category>
		<category><![CDATA[search engine optimisation]]></category>
		<category><![CDATA[tailored domains]]></category>

		<guid isPermaLink="false">http://www.reformdigital.com/?p=2277</guid>
		<description><![CDATA[Starting in January 2012, companies will have the opportunity to register new tailored domain names. Traditional naming conventions such as .com and .net will continue to exist, but brands will be able to use other words or phrases, such as their own brand name, as their domain name. For example, Reform.com could use reform.reform and [...]]]></description>
		<wfw:commentRss>http://www.reformdigital.com/blog/the-new-domain-name-game/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Why businesses need a digital audit</title>
		<link>http://www.reformdigital.com/blog/why-you-need-a-digital-audit</link>
		<comments>http://www.reformdigital.com/blog/why-you-need-a-digital-audit#comments</comments>
		<pubDate>Tue, 16 Aug 2011 10:30:29 +0000</pubDate>
		<dc:creator>Anthony</dc:creator>
				<category><![CDATA[Audit]]></category>
		<category><![CDATA[Brand reputation]]></category>
		<category><![CDATA[Consultancy]]></category>
		<category><![CDATA[Digital media]]></category>
		<category><![CDATA[Digital reputation]]></category>
		<category><![CDATA[Pay per click]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[audits]]></category>
		<category><![CDATA[brand reputation]]></category>
		<category><![CDATA[Digital audit]]></category>
		<category><![CDATA[Digital Business]]></category>
		<category><![CDATA[Digital Consultancy]]></category>
		<category><![CDATA[Digital efficiency]]></category>
		<category><![CDATA[digital footprint]]></category>
		<category><![CDATA[digital performance]]></category>
		<category><![CDATA[Digital strategy]]></category>
		<category><![CDATA[PPC audit]]></category>
		<category><![CDATA[SEO audit]]></category>
		<category><![CDATA[Social media audit]]></category>

		<guid isPermaLink="false">http://www.reformdigital.com/?p=2258</guid>
		<description><![CDATA[Economic recovery or double-dip recession? Business targets achieved or way off the mark? Regardless, now is an optimal time to assess your digital marketing capabilities, to shave off any inefficiencies (both in terms of Pounds and practices) and to bolster your revenues and profit margins. Yes, you heard me right: digital can be inefficient. Comparative [...]]]></description>
		<wfw:commentRss>http://www.reformdigital.com/blog/why-you-need-a-digital-audit/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Search engine marketing in Malaysia – International search review issue number 7</title>
		<link>http://www.reformdigital.com/blog/search-engine-marketing-in-malaysia</link>
		<comments>http://www.reformdigital.com/blog/search-engine-marketing-in-malaysia#comments</comments>
		<pubDate>Mon, 01 Aug 2011 14:08:48 +0000</pubDate>
		<dc:creator>matt</dc:creator>
				<category><![CDATA[International]]></category>
		<category><![CDATA[Search behaviour]]></category>
		<category><![CDATA[Search engines]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Google Malaysia]]></category>
		<category><![CDATA[international search review]]></category>
		<category><![CDATA[Malaysia internet market]]></category>
		<category><![CDATA[Malaysia technological development]]></category>
		<category><![CDATA[mobile search]]></category>
		<category><![CDATA[social networking]]></category>

		<guid isPermaLink="false">http://www.reformdigital.com/?p=1941</guid>
		<description><![CDATA[Reform has this week published the latest paper in its international search review series. Continuing the focus on markets in Southeast Asia, this instalment looks at the internet and search market of Malaysia. With internet penetration increasing from 15% in 2000 to 59% in 2009, it’s clear that there has been significant change in this [...]]]></description>
		<wfw:commentRss>http://www.reformdigital.com/blog/search-engine-marketing-in-malaysia/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Smart (phone) thinking</title>
		<link>http://www.reformdigital.com/blog/smartphone</link>
		<comments>http://www.reformdigital.com/blog/smartphone#comments</comments>
		<pubDate>Fri, 15 Jul 2011 09:23:11 +0000</pubDate>
		<dc:creator>matt</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[ecommerce]]></category>
		<category><![CDATA[Mobile strategy]]></category>
		<category><![CDATA[Multichannel strategy]]></category>

		<guid isPermaLink="false">http://www.reformdigital.com/?p=1988</guid>
		<description><![CDATA[Every so often, you see something that genuinely makes your jaw drop. Sheesh, you think, that’s an astounding idea, why did no-one else think of that? A few days ago, the jaw-dropper in question (at least for me) was a piece in the Telegraph about what Tesco is up to in South Korea – a [...]]]></description>
		<wfw:commentRss>http://www.reformdigital.com/blog/smartphone/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Analysing Google Search By Image &amp; Google Instant Pages</title>
		<link>http://www.reformdigital.com/blog/new-google-image-search</link>
		<comments>http://www.reformdigital.com/blog/new-google-image-search#comments</comments>
		<pubDate>Wed, 22 Jun 2011 21:04:50 +0000</pubDate>
		<dc:creator>matt</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[Change Management]]></category>
		<category><![CDATA[Digital Business]]></category>

		<guid isPermaLink="false">http://www.reformdigital.com/?p=1931</guid>
		<description><![CDATA[Last week Google instituted two new additions that span across regular and image search results, first “Google Instant Pages”, geared at making experience online faster for users and an update to Google image search, known as “Google Search by Image”, which allows for the user to drag and drop an image in the Image search [...]]]></description>
		<wfw:commentRss>http://www.reformdigital.com/blog/new-google-image-search/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Search engine marketing in Indonesia – International search review issue number 6</title>
		<link>http://www.reformdigital.com/blog/search-engine-marketing-in-indonesia</link>
		<comments>http://www.reformdigital.com/blog/search-engine-marketing-in-indonesia#comments</comments>
		<pubDate>Fri, 10 Jun 2011 20:23:38 +0000</pubDate>
		<dc:creator>matt</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[International strategy]]></category>
		<category><![CDATA[Mobile strategy]]></category>

		<guid isPermaLink="false">http://www.reformdigital.com/?p=1922</guid>
		<description><![CDATA[This week, Reform has published the sixth installment in our “International Search Review” series. After reviewing India, South Korea, Russia, Japan and China we have decided to place a focus on Southeast Asia, starting with the fourth most populated country in the world, Indonesia. Although internet penetration in Indonesia is only at 14.2%, with 34,850,920 [...]]]></description>
		<wfw:commentRss>http://www.reformdigital.com/blog/search-engine-marketing-in-indonesia/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Benefits of on-site search</title>
		<link>http://www.reformdigital.com/blog/benefits-of-on-site-search</link>
		<comments>http://www.reformdigital.com/blog/benefits-of-on-site-search#comments</comments>
		<pubDate>Thu, 09 Jun 2011 13:08:30 +0000</pubDate>
		<dc:creator>Anthony</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[Digital strategy]]></category>
		<category><![CDATA[ecommerce]]></category>
		<category><![CDATA[Multichannel strategy]]></category>
		<category><![CDATA[on-site search]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[Search behaviour]]></category>

		<guid isPermaLink="false">http://www.reformdigital.com/?p=1905</guid>
		<description><![CDATA[On-site search. It’s a feature found on almost every e-commerce website, and yet for years retailers have largely completely ignored its benefits. Traditionally returning irrelevant results, for most e-commerce departments this function has not been a priority. Instead they have focused on actions such as SEO and web page conversion optimisation. Recent data, however, suggests [...]]]></description>
		<wfw:commentRss>http://www.reformdigital.com/blog/benefits-of-on-site-search/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How businesses should (or shouldn’t) react to Google’s latest update</title>
		<link>http://www.reformdigital.com/blog/how-businesses-should-or-shouldnt-have-to-react-to-the-latest-seo-news</link>
		<comments>http://www.reformdigital.com/blog/how-businesses-should-or-shouldnt-have-to-react-to-the-latest-seo-news#comments</comments>
		<pubDate>Fri, 20 May 2011 16:25:22 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Brand reputation]]></category>
		<category><![CDATA[Digital media]]></category>
		<category><![CDATA[Digital reputation]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[Search agencies]]></category>
		<category><![CDATA[Search marketing strategy]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Digital Consultancy]]></category>
		<category><![CDATA[Digital strategy]]></category>
		<category><![CDATA[ecommerce]]></category>
		<category><![CDATA[google farmer]]></category>
		<category><![CDATA[google panda]]></category>
		<category><![CDATA[Multichannel strategy]]></category>
		<category><![CDATA[overstock]]></category>

		<guid isPermaLink="false">http://www.reformdigital.com/?p=1866</guid>
		<description><![CDATA[SEO has come a long way in the past decade, with companies focusing on search as a key component of their digital marketing strategy. And while you can probably guess I would be in the position to say such a thing, the truth is that SEO can indeed make or break a business on the [...]]]></description>
		<wfw:commentRss>http://www.reformdigital.com/blog/how-businesses-should-or-shouldnt-have-to-react-to-the-latest-seo-news/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The ‘super-injunction phenomenon’ &#8211; is your digital reputation under attack?</title>
		<link>http://www.reformdigital.com/blog/the-super-injunction-phenomenon-is-your-digital-reputation-under-attack</link>
		<comments>http://www.reformdigital.com/blog/the-super-injunction-phenomenon-is-your-digital-reputation-under-attack#comments</comments>
		<pubDate>Wed, 11 May 2011 11:21:24 +0000</pubDate>
		<dc:creator>Anthony</dc:creator>
				<category><![CDATA[Brand reputation]]></category>
		<category><![CDATA[Digital media]]></category>
		<category><![CDATA[Digital reputation]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[celebrities]]></category>
		<category><![CDATA[Celebrities reputation]]></category>
		<category><![CDATA[Change Management]]></category>
		<category><![CDATA[digital presence]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[Management Consultancy]]></category>
		<category><![CDATA[managing reputations]]></category>
		<category><![CDATA[reputation management]]></category>
		<category><![CDATA[social media strategy]]></category>
		<category><![CDATA[super-injunctions]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://www.reformdigital.com/?p=1843</guid>
		<description><![CDATA[It can take years for a celebrity to build their reputation, but it can all be undone with one tweet. Whether that tweet is written by the celebrity or not, the nature of the beast is that this tweet can spread so quickly that it very soon becomes common knowledge and, to all intents and [...]]]></description>
		<wfw:commentRss>http://www.reformdigital.com/blog/the-super-injunction-phenomenon-is-your-digital-reputation-under-attack/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Google testing a redesigned search results page for US search users</title>
		<link>http://www.reformdigital.com/blog/google-testing-new-search-result-layout</link>
		<comments>http://www.reformdigital.com/blog/google-testing-new-search-result-layout#comments</comments>
		<pubDate>Sat, 07 May 2011 09:16:03 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[Change Management]]></category>
		<category><![CDATA[Digital strategy]]></category>
		<category><![CDATA[google plus one]]></category>
		<category><![CDATA[google results]]></category>
		<category><![CDATA[google search]]></category>
		<category><![CDATA[social networking]]></category>

		<guid isPermaLink="false">http://www.reformdigital.com/?p=1836</guid>
		<description><![CDATA[In the U.S. Google users are seeing a different look and feel to their search results page. This is the latest of several &#8220;tests&#8221; on Google.com &#8211; such as some users seeing &#8220;Google Voice Search&#8221; earlier this week. As seen above (click the image to see a full size version) &#8211; the search results page [...]]]></description>
		<wfw:commentRss>http://www.reformdigital.com/blog/google-testing-new-search-result-layout/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Google updates: Panda/Farmer</title>
		<link>http://www.reformdigital.com/blog/google-updates-panda-uk-and-farmer-us-2</link>
		<comments>http://www.reformdigital.com/blog/google-updates-panda-uk-and-farmer-us-2#comments</comments>
		<pubDate>Thu, 21 Apr 2011 08:27:23 +0000</pubDate>
		<dc:creator>matt</dc:creator>
				<category><![CDATA[Consultancy]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[International]]></category>
		<category><![CDATA[Search marketing services]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Digital Consultancy]]></category>
		<category><![CDATA[Digital strategy]]></category>
		<category><![CDATA[google algorithm]]></category>
		<category><![CDATA[google caffeine]]></category>
		<category><![CDATA[google farmer]]></category>
		<category><![CDATA[google panda]]></category>
		<category><![CDATA[google update]]></category>
		<category><![CDATA[Multichannel strategy]]></category>
		<category><![CDATA[seo updates]]></category>

		<guid isPermaLink="false">http://www.reformdigital.com/?p=1793</guid>
		<description><![CDATA[Over recent weeks the internet has been alive with commentary on Google’s recent changes to its search algorithms, labelled by some as “farmer” and others as “panda”. The changes that were initiated in the USA are now permeating Google sites worldwide with changes now evident on google.co.uk. Some of these changes are perceived to be [...]]]></description>
		<wfw:commentRss>http://www.reformdigital.com/blog/google-updates-panda-uk-and-farmer-us-2/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Google Instant Suggestions Misleading Users And Businesses Alike</title>
		<link>http://www.reformdigital.com/blog/google-instant-suggestions-misleading-users-and-businesses-alike</link>
		<comments>http://www.reformdigital.com/blog/google-instant-suggestions-misleading-users-and-businesses-alike#comments</comments>
		<pubDate>Wed, 23 Mar 2011 09:26:37 +0000</pubDate>
		<dc:creator>Anthony</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[data insight]]></category>
		<category><![CDATA[Digital audit]]></category>
		<category><![CDATA[Digital strategy]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[international seo]]></category>
		<category><![CDATA[Management Consultancy]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[online behaviour]]></category>
		<category><![CDATA[Reform]]></category>
		<category><![CDATA[search]]></category>

		<guid isPermaLink="false">http://www.reformdigital.com/?p=1664</guid>
		<description><![CDATA[This isn’t exactly recent news, and maybe more along the lines of criticism. But so many clients and people in the industry have referred to it that we had to take a closer look. It has been six months since Google Instant officially became part of the default search results in the US (and since [...]]]></description>
		<wfw:commentRss>http://www.reformdigital.com/blog/google-instant-suggestions-misleading-users-and-businesses-alike/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>The Oscar Prediction: Why We Were Wrong</title>
		<link>http://www.reformdigital.com/blog/the-oscar-prediction-why-we-were-wrong</link>
		<comments>http://www.reformdigital.com/blog/the-oscar-prediction-why-we-were-wrong#comments</comments>
		<pubDate>Wed, 09 Mar 2011 15:34:52 +0000</pubDate>
		<dc:creator>matt</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[data insight]]></category>
		<category><![CDATA[social media strategy]]></category>

		<guid isPermaLink="false">http://www.reformdigital.com/?p=1644</guid>
		<description><![CDATA[A couple weeks ago we did a short Oscar blog wondering if the new Oscar watch created by Google could accurately predict the Oscars. We took the data given by Google and localized it, limiting it to Los Angeles county. Our assumption was that voters who were preparing to vote during this time would go [...]]]></description>
		<wfw:commentRss>http://www.reformdigital.com/blog/the-oscar-prediction-why-we-were-wrong/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Can Social Media and Sports Play Well Together?</title>
		<link>http://www.reformdigital.com/blog/sports</link>
		<comments>http://www.reformdigital.com/blog/sports#comments</comments>
		<pubDate>Thu, 24 Feb 2011 11:32:41 +0000</pubDate>
		<dc:creator>matt</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[Multichannel strategy]]></category>
		<category><![CDATA[social media strategy]]></category>

		<guid isPermaLink="false">http://www.reformdigital.com/?p=1634</guid>
		<description><![CDATA[The previous week the English Premier League warned footballers that tweets, blogs and entries on Facebook that are deemed improper by “bringing the game into disrepute, or are threatening, abusive, indecent or insulting may lead to disciplinary action.” This is following a £16,000 fine by Liverpool’s Ryan Babel after he posted a photoshopped photo of [...]]]></description>
		<wfw:commentRss>http://www.reformdigital.com/blog/sports/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>

