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	<title>Reform &#187; SEO</title>
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	<link>http://www.reformdigital.com</link>
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		<title>Google’s Search Market Share Fallen Behind in Asia? Not Exactly.</title>
		<link>http://www.reformdigital.com/blog/google-search-market-sharein-asia</link>
		<comments>http://www.reformdigital.com/blog/google-search-market-sharein-asia#comments</comments>
		<pubDate>Fri, 30 Jul 2010 17:04:55 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[International]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Search engines]]></category>
		<category><![CDATA[Search marketing strategy]]></category>
		<category><![CDATA[search marketing china]]></category>
		<category><![CDATA[search marketing japan]]></category>
		<category><![CDATA[search marketing korea]]></category>

		<guid isPermaLink="false">http://www.reformdigital.com/?p=1081</guid>
		<description><![CDATA[Don’t call it a comeback, but Google might actually be gaining a lot of ground in the Asian market very soon.  Yes, the Far East (the focus of Reform’s International Search Review series so far) &#8211; where only a few months ago Google left China, Yahoo dominated Japan and few people in Korea even [...]]]></description>
		<wfw:commentRss>http://www.reformdigital.com/blog/google-search-market-sharein-asia/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The integration of search with other marketing channels</title>
		<link>http://www.reformdigital.com/blog/the-integration-of-search-with-other-marketing-channels</link>
		<comments>http://www.reformdigital.com/blog/the-integration-of-search-with-other-marketing-channels#comments</comments>
		<pubDate>Fri, 16 Jul 2010 15:05:04 +0000</pubDate>
		<dc:creator>Graham</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[Search marketing strategy]]></category>
		<category><![CDATA[integration]]></category>
		<category><![CDATA[marketing channels]]></category>
		<category><![CDATA[search marketing]]></category>

		<guid isPermaLink="false">http://www.reformdigital.com/?p=1071</guid>
		<description><![CDATA[Integrating search with other marketing channels has been a hot topic for many years now.
We&#8217;ve seen paid &#38; natural reporting interfaces developed by technology providers, studies that correlate uplifts in performance in PPC with TV activity, and path to conversion analysis which shows that ATL activity also generates interest in generic search terms, not just [...]]]></description>
		<wfw:commentRss>http://www.reformdigital.com/blog/the-integration-of-search-with-other-marketing-channels/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The SEO community starts to test social media search optimisation strategies</title>
		<link>http://www.reformdigital.com/blog/the-seo-community-starts-to-test-social-media-search-optimisation-strategies</link>
		<comments>http://www.reformdigital.com/blog/the-seo-community-starts-to-test-social-media-search-optimisation-strategies#comments</comments>
		<pubDate>Fri, 02 Jul 2010 08:46:43 +0000</pubDate>
		<dc:creator>Amanda</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[Search behaviour]]></category>
		<category><![CDATA[Search engines]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[social media optimisation]]></category>
		<category><![CDATA[social media search]]></category>
		<category><![CDATA[social media search engines]]></category>

		<guid isPermaLink="false">http://www.reformdigital.com/?p=1051</guid>
		<description><![CDATA[When we think of search we think of external search i.e. search engines like Google that act as windows onto the web. From these windows we can find and access news, videos, social media forums, maps – as well as a wealth of branded content and information about businesses, products &#38; services.
But of course people [...]]]></description>
		<wfw:commentRss>http://www.reformdigital.com/blog/the-seo-community-starts-to-test-social-media-search-optimisation-strategies/feed</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Google&#8217;s &#8220;Search Funnels&#8221; reporting represent a massive step on in data visibility</title>
		<link>http://www.reformdigital.com/blog/googles-search-funnels-reporting-represent-a-massive-step-on-in-data-visibility</link>
		<comments>http://www.reformdigital.com/blog/googles-search-funnels-reporting-represent-a-massive-step-on-in-data-visibility#comments</comments>
		<pubDate>Thu, 03 Jun 2010 16:16:19 +0000</pubDate>
		<dc:creator>Graham</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[Click Path Analysis]]></category>
		<category><![CDATA[Google Conversion Tracking]]></category>
		<category><![CDATA[Google Search Funnels]]></category>
		<category><![CDATA[Path to Conversion]]></category>
		<category><![CDATA[search engine marketing]]></category>
		<category><![CDATA[Search Funnels]]></category>

		<guid isPermaLink="false">http://www.reformdigital.com/?p=1000</guid>
		<description><![CDATA[Google recently rolled out a beta of a conversion funnel reporting system that allows AdWords users using Google Conversion Tracking pixels to track conversions to see beyond the last click. This allows us to improve our understanding of what the consumer journey within search looks like. We can see the average time lag between the [...]]]></description>
		<wfw:commentRss>http://www.reformdigital.com/blog/googles-search-funnels-reporting-represent-a-massive-step-on-in-data-visibility/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Thinking outside the search box.</title>
		<link>http://www.reformdigital.com/blog/thinking-outside-the-search-box</link>
		<comments>http://www.reformdigital.com/blog/thinking-outside-the-search-box#comments</comments>
		<pubDate>Fri, 28 May 2010 10:16:42 +0000</pubDate>
		<dc:creator>penny</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[Search behaviour]]></category>
		<category><![CDATA[Search marketing strategy]]></category>
		<category><![CDATA[ppc]]></category>
		<category><![CDATA[search marketing]]></category>

		<guid isPermaLink="false">http://www.reformdigital.com/?p=996</guid>
		<description><![CDATA[I’m not going to bang on about how great search is, or about how you should make sure that your site maximises the use of SEO with PPC as part of an integrated strategy involving all types of media. Chances are you hear that all the time anyway if you work with us. However, I [...]]]></description>
		<wfw:commentRss>http://www.reformdigital.com/blog/thinking-outside-the-search-box/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>iPhones, iPads and the advent of ‘shortcut search’</title>
		<link>http://www.reformdigital.com/blog/iphones-ipads-advent-of-shortcut-search</link>
		<comments>http://www.reformdigital.com/blog/iphones-ipads-advent-of-shortcut-search#comments</comments>
		<pubDate>Mon, 26 Apr 2010 08:17:49 +0000</pubDate>
		<dc:creator>Amanda</dc:creator>
				<category><![CDATA[Mobile]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Search behaviour]]></category>
		<category><![CDATA[apps]]></category>
		<category><![CDATA[iPad]]></category>
		<category><![CDATA[iphone]]></category>
		<category><![CDATA[mobile search]]></category>
		<category><![CDATA[shortc]]></category>

		<guid isPermaLink="false">http://www.reformdigital.com/?p=927</guid>
		<description><![CDATA[The advent of Apple’s iPhone &#8211; and indeed smart phones in general &#8211; is changing how we consume media and content. Nowadays, web-based information can be accessed more readily (and more cheaply) without us necessarily having to be chained to our desks.
The behaviour of searching for web-based information on the smaller screen is, however, different [...]]]></description>
		<wfw:commentRss>http://www.reformdigital.com/blog/iphones-ipads-advent-of-shortcut-search/feed</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Search Engine Marketing in Russia &#8211; International Search Review Issue 2</title>
		<link>http://www.reformdigital.com/blog/search-engine-market-review-issue-2-russia</link>
		<comments>http://www.reformdigital.com/blog/search-engine-market-review-issue-2-russia#comments</comments>
		<pubDate>Tue, 16 Feb 2010 18:32:07 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[International]]></category>
		<category><![CDATA[Pay per click]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[international seo]]></category>
		<category><![CDATA[ppc]]></category>
		<category><![CDATA[search algorithms]]></category>
		<category><![CDATA[search market statistics]]></category>
		<category><![CDATA[search marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[yandex]]></category>

		<guid isPermaLink="false">http://www.reformdigital.com/?p=822</guid>
		<description><![CDATA[Thanks to everyone for their feedback on the first issue of Reform&#8217;s International Search Review. Issue number two is now available, as we move north into Russia.  Like China, Russia is a large market where Google is not the search engine of choice, playing second fiddle to Yandex.ru.  As a result, SEO and general search [...]]]></description>
		<wfw:commentRss>http://www.reformdigital.com/blog/search-engine-market-review-issue-2-russia/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Search as a Commodity?</title>
		<link>http://www.reformdigital.com/blog/search-as-a-commodity</link>
		<comments>http://www.reformdigital.com/blog/search-as-a-commodity#comments</comments>
		<pubDate>Thu, 04 Feb 2010 15:27:02 +0000</pubDate>
		<dc:creator>Graham</dc:creator>
				<category><![CDATA[Pay per click]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Search agencies]]></category>
		<category><![CDATA[international seo]]></category>
		<category><![CDATA[outsourcing search]]></category>
		<category><![CDATA[search]]></category>
		<category><![CDATA[seo abroad]]></category>

		<guid isPermaLink="false">http://www.reformdigital.com/?p=774</guid>
		<description><![CDATA[The recent trend in agencies outsourcing search to cheaper suppliers, whether they be in the UK or abroad, signals the possible commoditisation of search skills in the near future.
Both SEO and PPC practitioners are available in plentiful numbers at low rates; there are companies in India willing to work on hourly rates as low as [...]]]></description>
		<wfw:commentRss>http://www.reformdigital.com/blog/search-as-a-commodity/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Search Engines in 2009 &amp; Predictions For 2010</title>
		<link>http://www.reformdigital.com/blog/search-engines-in-2009-predictions-for-2010</link>
		<comments>http://www.reformdigital.com/blog/search-engines-in-2009-predictions-for-2010#comments</comments>
		<pubDate>Tue, 22 Dec 2009 19:12:52 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Pay per click]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Search engines]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[2009 search]]></category>
		<category><![CDATA[2010]]></category>
		<category><![CDATA[2010 media predictions]]></category>
		<category><![CDATA[2010 search]]></category>
		<category><![CDATA[bing]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[international seo]]></category>
		<category><![CDATA[local search]]></category>
		<category><![CDATA[search algorithms]]></category>

		<guid isPermaLink="false">http://www.reformdigital.com/?p=644</guid>
		<description><![CDATA[It’s that time of the year again. End of year roundups and predictions for 2010. It’s been a busy year in search, well in fact its been a busy decade (but we won&#8217;t go there)! If 2009 was the year of Bing, Wolfram Alpha, Google Caffeine and expansion of AdWords usage, along with everyone&#8217;s attempts [...]]]></description>
		<wfw:commentRss>http://www.reformdigital.com/blog/search-engines-in-2009-predictions-for-2010/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Why I don’t want my search ‘personalized’</title>
		<link>http://www.reformdigital.com/blog/why-i-don%e2%80%99t-want-my-search-%e2%80%98personalized%e2%80%99</link>
		<comments>http://www.reformdigital.com/blog/why-i-don%e2%80%99t-want-my-search-%e2%80%98personalized%e2%80%99#comments</comments>
		<pubDate>Tue, 08 Dec 2009 16:46:16 +0000</pubDate>
		<dc:creator>Heidi</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[Search agencies]]></category>
		<category><![CDATA[Search engines]]></category>

		<guid isPermaLink="false">http://www.reformdigital.com/?p=639</guid>
		<description><![CDATA[So, now Google thinks it knows me. Even when I’m not logged in to one of their products. Well, Google, I’m not happy about this and I don’t want you deciding what I see and when.
Obviously Google has a massive influence on what we see on the internet these days and as the number one [...]]]></description>
		<wfw:commentRss>http://www.reformdigital.com/blog/why-i-don%e2%80%99t-want-my-search-%e2%80%98personalized%e2%80%99/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The reinvention of an all together more grown up search</title>
		<link>http://www.reformdigital.com/blog/the-reinvention-of-an-all-together-more-grown-up-search</link>
		<comments>http://www.reformdigital.com/blog/the-reinvention-of-an-all-together-more-grown-up-search#comments</comments>
		<pubDate>Thu, 19 Nov 2009 10:13:29 +0000</pubDate>
		<dc:creator>Heidi</dc:creator>
				<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Pay per click]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Search agencies]]></category>
		<category><![CDATA[ppc]]></category>
		<category><![CDATA[search]]></category>
		<category><![CDATA[search engine strategies]]></category>
		<category><![CDATA[search marketing]]></category>
		<category><![CDATA[Search marketing strategy]]></category>

		<guid isPermaLink="false">http://www.reformdigital.com/?p=634</guid>
		<description><![CDATA[Search has come a long way in its early years as a marketing channel. But it is still immature, and we all need to take responsibility – clients, agents, engines and trade associations – to take the industry to a new level of innovation and efficiency. It’s time for search to grow up. To be reinvented.]]></description>
		<wfw:commentRss>http://www.reformdigital.com/blog/the-reinvention-of-an-all-together-more-grown-up-search/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Are clients right to be doing it for themselves?</title>
		<link>http://www.reformdigital.com/blog/are-clients-right-to-be-doing-it-for-themselves</link>
		<comments>http://www.reformdigital.com/blog/are-clients-right-to-be-doing-it-for-themselves#comments</comments>
		<pubDate>Tue, 03 Nov 2009 11:30:00 +0000</pubDate>
		<dc:creator>Amanda</dc:creator>
				<category><![CDATA[About Reform]]></category>
		<category><![CDATA[Pay per click]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Search agencies]]></category>

		<guid isPermaLink="false">http://www.reformdigital.com/?p=600</guid>
		<description><![CDATA[The agency vs. in-house debate for Search is, to an extent a red herring. It shouldn’t be a debate about who does it, but how it is done.]]></description>
		<wfw:commentRss>http://www.reformdigital.com/blog/are-clients-right-to-be-doing-it-for-themselves/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Our Trip to Search Marketing Expo (SMX) East 2009 in New York</title>
		<link>http://www.reformdigital.com/blog/search-marketing-expo-smx-east-2009-in-new-york</link>
		<comments>http://www.reformdigital.com/blog/search-marketing-expo-smx-east-2009-in-new-york#comments</comments>
		<pubDate>Mon, 12 Oct 2009 20:40:33 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Pay per click]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[International]]></category>
		<category><![CDATA[international seo]]></category>
		<category><![CDATA[search engine optimisation]]></category>
		<category><![CDATA[search engine optimization]]></category>
		<category><![CDATA[tracking]]></category>

		<guid isPermaLink="false">http://www.reformdigital.com/?p=546</guid>
		<description><![CDATA[We all packed our bags and hit the bright lights of New York.  Actually, no, not really….. We have someone here in our New York office, and we sent him out to SMX 2009 at the Javits Center last week. 
There were many things to be seen at SMX East.  Perhaps more so than in the London [...]]]></description>
		<wfw:commentRss>http://www.reformdigital.com/blog/search-marketing-expo-smx-east-2009-in-new-york/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Time for transparency of Search practices?</title>
		<link>http://www.reformdigital.com/blog/time-for-transparency-of-search-practices</link>
		<comments>http://www.reformdigital.com/blog/time-for-transparency-of-search-practices#comments</comments>
		<pubDate>Thu, 24 Sep 2009 11:42:57 +0000</pubDate>
		<dc:creator>Amanda</dc:creator>
				<category><![CDATA[Pay per click]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Search agencies]]></category>
		<category><![CDATA[ad:tech]]></category>
		<category><![CDATA[buying search services]]></category>
		<category><![CDATA[outsourcing search]]></category>
		<category><![CDATA[search algorithms]]></category>
		<category><![CDATA[search clients]]></category>

		<guid isPermaLink="false">http://www.reformdigital.com/?p=515</guid>
		<description><![CDATA[At ad:tech in London this week there was the usual good representation from the Search agency community: DBD Media, Oban Multilingual, Jellyfish and Efficient Frontier, to name a few of the regular crowd; and Just Search, Optimize and High Position to name some newer kids on the block.
Each agency has its own USPs – whether [...]]]></description>
		<wfw:commentRss>http://www.reformdigital.com/blog/time-for-transparency-of-search-practices/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Search Beyond The Atlantic</title>
		<link>http://www.reformdigital.com/blog/search-beyond-the-atlantic</link>
		<comments>http://www.reformdigital.com/blog/search-beyond-the-atlantic#comments</comments>
		<pubDate>Mon, 07 Sep 2009 03:53:23 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Pay per click]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[International]]></category>
		<category><![CDATA[international seo]]></category>
		<category><![CDATA[ppc]]></category>
		<category><![CDATA[search engine optimisation]]></category>
		<category><![CDATA[search engine optimization]]></category>
		<category><![CDATA[travelling]]></category>

		<guid isPermaLink="false">http://www.reformdigital.com/?p=415</guid>
		<description><![CDATA[Let’s start things off with a simple statement, I like to travel. Lots of people do, many of whom are quite the seasoned traveller, more so than myself (as much as I’d like to catch up). Somewhat fewer people like search. This is mainly because less people care about search (yes, it’s true), but there [...]]]></description>
		<wfw:commentRss>http://www.reformdigital.com/blog/search-beyond-the-atlantic/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
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