Category Archives: social media

Social media platforms

June 13th, 2014

Are you taking customers seriously on social media?

A recent trip to Scotland brought home how important it is to feel valued by a brand as a customer, especially when things go wrong. As I sat in the airport lounge waiting for a plane, my flight stopped being shown on the departures board and we were left wondering what had happened to it, or if we were even… read more

Google Hummingbird

October 15th, 2013

Hummingbird: how will Google’s new algorithm affect your business?

Did you know that earlier this month Google launched a new algorithm for the first time in over ten years? In Internet terms, new launches don’t get any more important than this! Yet this news seems to have passed most businesses by, when instead it should be top-tabled and strategies discussed in order to adapt and capitalise.
If your business… read more

Picture of florist

October 11th, 2013

Why bigger is not always better. The shift to local marketing.

Big data has been big news for retailers for several years. The opportunities huge data sets present has led many UK retailers to focus on building up big databases of email addresses and attracting the largest possible social media followings across multiple channels. However, I would ask these retailers to take a moment to stop and question this as their… read more

shutterstock_129701267

September 27th, 2013

Where to draw the line with social media in the workplace

Over the past decade, there has been a social media explosion – 10 years ago, not many people used social networks; back then, platforms such as MySpace and YouTube dominated the social media landscape but were both confined to being used in western countries during peoples’ spare time – and not often used by many people over 20 years old!… read more