Category Archives: social media
February 22nd, 2013
The 007 search engine: you can run, but you can’t hide
Recently Facebook announced and rolled out its Graph Search attracting a lot of media attention and starting various marketing discussions. All the public interest around Facebook’s move once again reminds us how increasingly important search and social have become, especially when they are tied together in a system.
Talking about this reminds me of another interesting development that caught my… read more
February 8th, 2013
Engaging the mobile audience: creating a quality user experience
Apparently we look at our mobile phones 180 times a day. That’s once every 6.5 waking minutes. If that’s the case, you can see why they’re calling 2013 the year of mobile revolution.
But how are businesses actually using mobile? How does it fit in with the rest of your online marketing? How can mobile help build your customer base… read more
February 1st, 2013
Gamification is just another name for behaviour management
The speed of innovation and development in the digital realm is so rapid that every day when I read the industry publications I encounter another new term, a new buzz word or a different way of speaking about the business. Gamification has been around for some time now, but it seems that marketers still examine it as a hot topic.… read more
October 3rd, 2012
Search vs. Social – the yin and yang of digital marketing
Last week Reform had the chance to take part in Social Media Week London. The topic of one of the events we attended was about two of the most popular channels within digital marketing – ‘Search vs. Social’ – a debate discussing which is more effective in results delivery.
Tough economic times have put pressure on businesses to cut their… read more
Categories
- about Reform
- analytics
- audit
- blogging
- brand reputation
- consultancy
- consumption trends
- content strategy
- data
- digital digest
- digital innovation
- digital media
- digital reputation
- digital strategy
- due diligence
- entertainment
- international
- mobile
- pay per click
- research
- retail
- search behaviour
- search engines
- search marketing services
- search marketing strategy
- search training
- SEO
- social media
- strictly come searching
- technology