Category Archives: strictly come searching

November 28th, 2011

Strictly come surfing – at the half way mark

Last year, after an off the cuff comment in a meeting with our PR agency I set about digging around online data sources to see if they could be used to see who would win Strictly Come Dancing. Looking at search and social data in the build up to the show launching last autumn, there was a clear front runner… read more

December 20th, 2010

Search data CAN help predict the outcome of Strictly!

As promised, today my smug face is getting a full run out. Way back in October, after the first couple were voted off Strictly Come Dancing, I had a look at search volumes around our Strictly Come Celebrities and suggested Kara Tointon would win this years’ show. Well, it appears that the data didn’t lie, and on Saturday night the… read more

December 9th, 2010

What Are People Strictly Come Searching For?

Throughout this series of Strictly Come Dancing I have looked at the search volumes for the celebrities taking part and tried to make conclusions – or perhaps, more realistically, assumptions (or wild guesses) – as to what the various patterns meant for the celebrities and their chances. There has already been a modicum of success for my predictions as I… read more

November 12th, 2010

Can Widders win it?

There has been a lot of buzz recently around Ann Widdecombe’s amazing ‘performances’ on Strictly. Many people are even suggesting that she could take the ‘John Sergeant Effect’ to a whole new level – perhaps even winning the show. While the purists are bemoaning the reduction of this dancing show to what Alesha Dixon dubbed ‘more a comedy sketch than… read more