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	<title>Reform &#187; Technology</title>
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		<title>Google SSL update and its impact on SEO, SEM and more.</title>
		<link>http://www.reformdigital.com/blog/google-keyword-not-provided-encrypted-search-and-seo</link>
		<comments>http://www.reformdigital.com/blog/google-keyword-not-provided-encrypted-search-and-seo#comments</comments>
		<pubDate>Mon, 07 Nov 2011 23:00:13 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Search behaviour]]></category>
		<category><![CDATA[Search engines]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Change Management]]></category>
		<category><![CDATA[data insight]]></category>
		<category><![CDATA[encrypted data]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[keyword]]></category>
		<category><![CDATA[search]]></category>
		<category><![CDATA[search algorithms]]></category>

		<guid isPermaLink="false">http://www.reformdigital.com/?p=2418</guid>
		<description><![CDATA[At Reform lively debate and conversation is encouraged as we develop our take on the latest developments in the ever-changing world of digital. Digital marketing is far from black or white (no search-related hat pun intended!), and through these debates we believe that we can better relay our thoughts on both sides of the fence [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Gamification strategies are now a key part of UX and customer engagement – ignore this and your brand will suffer</title>
		<link>http://www.reformdigital.com/blog/gamification-strategies-are-now-a-key-part-of-ux-and-customer-engagement%e2%80%93ignore-this-and-your-brand-will-suffer</link>
		<comments>http://www.reformdigital.com/blog/gamification-strategies-are-now-a-key-part-of-ux-and-customer-engagement%e2%80%93ignore-this-and-your-brand-will-suffer#comments</comments>
		<pubDate>Fri, 30 Sep 2011 12:56:20 +0000</pubDate>
		<dc:creator>Anthony</dc:creator>
				<category><![CDATA[Brand reputation]]></category>
		<category><![CDATA[Digital media]]></category>
		<category><![CDATA[Digital reputation]]></category>
		<category><![CDATA[Search behaviour]]></category>
		<category><![CDATA[Search engines]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[customer engagement]]></category>
		<category><![CDATA[Digital Consultancy]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[game developer communities]]></category>
		<category><![CDATA[games]]></category>
		<category><![CDATA[Gamification strategies]]></category>
		<category><![CDATA[social entrepreneurs]]></category>
		<category><![CDATA[social experience]]></category>
		<category><![CDATA[social media strategy]]></category>
		<category><![CDATA[technologies]]></category>

		<guid isPermaLink="false">http://www.reformdigital.com/?p=2324</guid>
		<description><![CDATA[Social media is a game. Some people (like me) don&#8217;t get that at first. Or maybe in the early days social platforms relied very much on early adopters who were happy just making friends (and maybe making out with them) via social. In the last twelve months however, engagement, challenges, rewards badges you can virtually [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>Search engine marketing in Malaysia – International search review issue number 7</title>
		<link>http://www.reformdigital.com/blog/search-engine-marketing-in-malaysia</link>
		<comments>http://www.reformdigital.com/blog/search-engine-marketing-in-malaysia#comments</comments>
		<pubDate>Mon, 01 Aug 2011 14:08:48 +0000</pubDate>
		<dc:creator>matt</dc:creator>
				<category><![CDATA[International]]></category>
		<category><![CDATA[Search behaviour]]></category>
		<category><![CDATA[Search engines]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Google Malaysia]]></category>
		<category><![CDATA[international search review]]></category>
		<category><![CDATA[Malaysia internet market]]></category>
		<category><![CDATA[Malaysia technological development]]></category>
		<category><![CDATA[mobile search]]></category>
		<category><![CDATA[social networking]]></category>

		<guid isPermaLink="false">http://www.reformdigital.com/?p=1941</guid>
		<description><![CDATA[Reform has this week published the latest paper in its international search review series. Continuing the focus on markets in Southeast Asia, this instalment looks at the internet and search market of Malaysia. With internet penetration increasing from 15% in 2000 to 59% in 2009, it’s clear that there has been significant change in this [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Google Instant: the PR coup of the year?</title>
		<link>http://www.reformdigital.com/blog/google-instant-the-pr-coup-of-the-year</link>
		<comments>http://www.reformdigital.com/blog/google-instant-the-pr-coup-of-the-year#comments</comments>
		<pubDate>Thu, 09 Sep 2010 10:03:01 +0000</pubDate>
		<dc:creator>Amanda</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[Search behaviour]]></category>
		<category><![CDATA[Search engines]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[auto-completion]]></category>
		<category><![CDATA[Change Management]]></category>
		<category><![CDATA[Google hype]]></category>
		<category><![CDATA[Google Instant]]></category>
		<category><![CDATA[Google PR]]></category>
		<category><![CDATA[Matt Cutts]]></category>
		<category><![CDATA[search query]]></category>

		<guid isPermaLink="false">http://www.reformdigital.com/?p=1118</guid>
		<description><![CDATA[Google's launch of Google Instant is the biggest over-hype and PR coup of the year. ]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Digital snacking – the death of downtime?</title>
		<link>http://www.reformdigital.com/blog/digital-snacking-the-death-of-downtime</link>
		<comments>http://www.reformdigital.com/blog/digital-snacking-the-death-of-downtime#comments</comments>
		<pubDate>Fri, 13 Aug 2010 10:59:07 +0000</pubDate>
		<dc:creator>Penny</dc:creator>
				<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Search behaviour]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[blackberry jam]]></category>
		<category><![CDATA[Change Management]]></category>
		<category><![CDATA[digital snacking]]></category>
		<category><![CDATA[Digital strategy]]></category>
		<category><![CDATA[Mobile strategy]]></category>
		<category><![CDATA[online behaviour]]></category>

		<guid isPermaLink="false">http://www.reformdigital.com/?p=1090</guid>
		<description><![CDATA[Next time you’re in the queue at Starbucks or Tesco, watch people. If it doesn’t look like they’ll get served in the next few seconds, chances are they’ll start prodding at their phone. Which will be in their hand. Ready. There’s even a phrase “Blackberry jam” that has been coined to describe being stuck at [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The State of Search Marketing Survey – guest comment from Ed Stevenson, MD of Marin Software</title>
		<link>http://www.reformdigital.com/blog/the-state-of-search-report-ed-stevenson-comment</link>
		<comments>http://www.reformdigital.com/blog/the-state-of-search-report-ed-stevenson-comment#comments</comments>
		<pubDate>Fri, 21 May 2010 08:55:18 +0000</pubDate>
		<dc:creator>Penny</dc:creator>
				<category><![CDATA[Research]]></category>
		<category><![CDATA[Search behaviour]]></category>
		<category><![CDATA[Search marketing strategy]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Digital Business]]></category>
		<category><![CDATA[Digital strategy]]></category>
		<category><![CDATA[search]]></category>
		<category><![CDATA[search marketing]]></category>
		<category><![CDATA[state of search marketing]]></category>

		<guid isPermaLink="false">http://www.reformdigital.com/?p=988</guid>
		<description><![CDATA[Congratulations on your recent State of Search report.  I thought it provided some extremely valuable insight into the big issues facing our industry. In particular, I was interested in the things that advertisers want to see more of from their agencies. Here’s the full list from the report: • More insights from performance data, not [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Bing &amp; Wolfram Alpha? Research Based Search Engine Results Could Bring That Personal Touch</title>
		<link>http://www.reformdigital.com/blog/bing-and-wolfram-alpha-its-a-start</link>
		<comments>http://www.reformdigital.com/blog/bing-and-wolfram-alpha-its-a-start#comments</comments>
		<pubDate>Mon, 16 Nov 2009 21:31:11 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Search engines]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[bing]]></category>
		<category><![CDATA[data insight]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[search algorithms]]></category>
		<category><![CDATA[wikipedia]]></category>
		<category><![CDATA[wolfram alpha]]></category>

		<guid isPermaLink="false">http://www.reformdigital.com/?p=619</guid>
		<description><![CDATA[You may (or may not) have heard last week about Microsoft&#8217;s deal with Wolfram Alpha &#8211; which has been in talks for the last few months and now allows Bing&#8217;s search engine to integrate Wolfram Alpha&#8217;s database results (in the US only for now). It should be noted from the start, that Wolfram Alpha is [...]]]></description>
		<wfw:commentRss>http://www.reformdigital.com/blog/bing-and-wolfram-alpha-its-a-start/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Our Trip to Search Marketing Expo (SMX) East 2009 in New York</title>
		<link>http://www.reformdigital.com/blog/search-marketing-expo-smx-east-2009-in-new-york</link>
		<comments>http://www.reformdigital.com/blog/search-marketing-expo-smx-east-2009-in-new-york#comments</comments>
		<pubDate>Mon, 12 Oct 2009 20:40:33 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Pay per click]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[data insight]]></category>
		<category><![CDATA[International strategy]]></category>
		<category><![CDATA[search engine optimisation]]></category>
		<category><![CDATA[search engine optimization]]></category>
		<category><![CDATA[tracking]]></category>

		<guid isPermaLink="false">http://www.reformdigital.com/?p=546</guid>
		<description><![CDATA[We all packed our bags and hit the bright lights of New York.  Actually, no, not really….. We have someone here in our New York office, and we sent him out to SMX 2009 at the Javits Center last week. There were many things to be seen at SMX East.  Perhaps more so than in the [...]]]></description>
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		<slash:comments>0</slash:comments>
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