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	<title>Reform &#187; apple iphone</title>
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		<title>The power of pretty things and why the iphone is ridiculous</title>
		<link>http://www.reformdigital.com/blog/the-power-of-pretty-things-and-why-the-iphone-is-ridiculous</link>
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		<pubDate>Tue, 22 Sep 2009 15:25:43 +0000</pubDate>
		<dc:creator>Heidi</dc:creator>
				<category><![CDATA[Mobile]]></category>
		<category><![CDATA[apple iphone]]></category>
		<category><![CDATA[i phone]]></category>
		<category><![CDATA[ifone]]></category>
		<category><![CDATA[iphone]]></category>
		<category><![CDATA[Mobile strategy]]></category>

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		<description><![CDATA[Everybody seems to want- or already have- an iphone these days. Some look after theirs in a little plastic case, lest it should become dirty or sweaty. Others, like myself, show no respect for the beast that is Apple’s baby and throw it nonchalantly into the dirty depths of a handbag to scratch against my [...]]]></description>
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