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	<title>Reform &#187; buying search services</title>
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		<title>What data tells us, and how it helps us to improve.</title>
		<link>http://www.reformdigital.com/blog/what-data-tells-us-and-how-it-helps-us-to-improve</link>
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		<pubDate>Fri, 04 Feb 2011 17:18:34 +0000</pubDate>
		<dc:creator>Anthony</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[buying search services]]></category>
		<category><![CDATA[Change Management]]></category>
		<category><![CDATA[data insight]]></category>
		<category><![CDATA[Digital Business]]></category>
		<category><![CDATA[Digital Consultancy]]></category>
		<category><![CDATA[Management Consultancy]]></category>
		<category><![CDATA[online behaviour]]></category>
		<category><![CDATA[Search behaviour]]></category>
		<category><![CDATA[Search engines]]></category>

		<guid isPermaLink="false">http://www.reformdigital.com/?p=1561</guid>
		<description><![CDATA[&#8220;Data consists of propositions that reflect reality, such as measurements or observations of a variable.&#8221; (Wikipedia) The definition doesn’t necessarily fire one up with enthusiasm or excite your imagination, right? Once I had a boss once who was fond of saying to me, usually when I’d come up with a new and crazy idea for [...]]]></description>
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		<title>Time for transparency of Search practices?</title>
		<link>http://www.reformdigital.com/blog/time-for-transparency-of-search-practices</link>
		<comments>http://www.reformdigital.com/blog/time-for-transparency-of-search-practices#comments</comments>
		<pubDate>Thu, 24 Sep 2009 11:42:57 +0000</pubDate>
		<dc:creator>Amanda</dc:creator>
				<category><![CDATA[Pay per click]]></category>
		<category><![CDATA[Search agencies]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[ad:tech]]></category>
		<category><![CDATA[buying search services]]></category>
		<category><![CDATA[Digital Business]]></category>
		<category><![CDATA[Digital Consultancy]]></category>
		<category><![CDATA[outsourcing search]]></category>
		<category><![CDATA[search algorithms]]></category>
		<category><![CDATA[search clients]]></category>

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		<description><![CDATA[At ad:tech in London this week there was the usual good representation from the Search agency community: DBD Media, Oban Multilingual, Jellyfish and Efficient Frontier, to name a few of the regular crowd; and Just Search, Optimize and High Position to name some newer kids on the block. Each agency has its own USPs – [...]]]></description>
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