Tag Archives: data insight

Girl crying

August 16th, 2013

The case for a social media crisis management strategy: part two

Cyber bulling, social abuse and internet trolls have popped up their ugly heads in the media this month. There have been some horrific outcomes to the online abuse, and it’s clearly a matter that needs to be dealt with in a very sensitive manner. Whilst some argue that this is an educational problem, this blog looks at Twitter’s role and… read more

May 14th, 2012

Social curation – has Pinterest got what it takes?

Social network Pinterest is getting a lot of media attention at present. It’s probably here to stay, not because it offers something radically different but because it is very user-friendly. The most complicated thing is downloading the ‘pin’, and once you have that on your links it is dead easy to identify the things you like.
Any business that has… read more

April 13th, 2012

Social search and personalization: a turning point for brands

With Google’s privacy changes implemented on March 1st and pending changes such as the EU cookie law, there are a lot of people trying to explain how privacy and personalization works for users, and for many, the noise only complicates things further.  To cut a long story short though, it’s a golden opportunity for your brand and you can’t afford… read more

March 30th, 2012

Multichannel, omnichannel and the rise of customer power

This month I attended the British Retail Consortium Multichannel Conference and the Retail Week Conference. They may have taken me out of the office for three solid days, but they gave me the opportunity to hear the thoughts of both high street stalwarts and online retail innovators.
On both occasions I had the pleasure of hearing Ishan Patel from Aurora… read more