Tag Archives: data insight
May 14th, 2012
Social curation – has Pinterest got what it takes?
Social network Pinterest is getting a lot of media attention at present. It’s probably here to stay, not because it offers something radically different but because it is very user-friendly. The most complicated thing is downloading the ‘pin’, and once you have that on your links it is dead easy to identify the things you like.
Any business that has… read more
April 13th, 2012
Social search and personalization: a turning point for brands
With Google’s privacy changes implemented on March 1st and pending changes such as the EU cookie law, there are a lot of people trying to explain how privacy and personalization works for users, and for many, the noise only complicates things further. To cut a long story short though, it’s a golden opportunity for your brand and you can’t afford… read more
March 30th, 2012
Multichannel, omnichannel and the rise of customer power
This month I attended the British Retail Consortium Multichannel Conference and the Retail Week Conference. They may have taken me out of the office for three solid days, but they gave me the opportunity to hear the thoughts of both high street stalwarts and online retail innovators.
On both occasions I had the pleasure of hearing Ishan Patel from Aurora… read more
March 22nd, 2012
How tablets are changing our online behaviour
With the advent of mobile phones, the search market evolved. With the subsequent advent of the iPad and the continually expanding tablet market, we’re seeing the search market evolve further in reaction. Retailers and recipients of searches by tablet users are able to identify very different trends in customer behaviour and purchases in users on traditional platforms, and those using… read more
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