Tag Archives: digital consultancy

shutterstock_144627344

August 23rd, 2013

Planning a 5 year digital strategy? Why you need a compass not a map.

In my past life, before I jumped into all things digital, I used to be involved in planning and managing in the public sector, predominantly in the arts and heritage sectors. Those days I was quite used to thinking and planning for the long term. Not digital long-term (which, let’s face it, is anything over a year) but really long… read more

February 22nd, 2012

Social Media Week 2012

Last week Social Media Week took place across London, New York and many other cities throughout the world. Five days were dedicated to all things social media, with events organised across each city for marketers to get together and mull over the conundrum that is social media. In London, free events were held at venues around the city, from trendy… read more

September 30th, 2011

Gamification strategies are now a key part of UX and customer engagement – ignore this and your brand will suffer

Social media is a game. Some people (like me) don’t get that at first. Or maybe in the early days social platforms relied very much on early adopters who were happy just making friends (and maybe making out with them) via social. In the last twelve months however, engagement, challenges, rewards badges you can virtually gift etc, have tuned me… read more

August 16th, 2011

Why businesses need a digital audit

Economic recovery or double-dip recession? Business targets achieved or way off the mark? Regardless, now is an optimal time to assess your digital marketing capabilities, to shave off any inefficiencies (both in terms of Pounds and practices) and to bolster your revenues and profit margins. Yes, you heard me right: digital can be inefficient. Comparative to traditional marketing it might… read more