Tag Archives: digital strategy

Digital Business Review

August 17th, 2012

Does your business need a digital MOT?

The digital world is moving at an extraordinary rate and impacting all areas of businesses – operations, PR, marketing, customer services, HR and payments. Keeping abreast of technological changes and ensuring that digital strategies are aligned to business objectives are essential to stay ahead of the competition.
What is a Digital Business Review?
It is a holistic review of the… read more

Breathe the digital air

August 10th, 2012

No excuses! The doubter’s guide to digital

Given the irritating ‘know it all’ banter of digital evangelists it is easy to react by turning ones back on the digital revolution, but times are changing. Here are three popular excuses that might have fatal long term consequences for currently successful enterprises.
1. “Social media is not relevant to my business”
If you think that Facebook is an entertainment… read more

shutterstock_26196202

June 8th, 2012

How to switch the c-suite on to digital

People in the digital world having been jumping up and down about the importance of ‘e’ for a very long time – not surprising as we live and breathe it. Banging on the CEOs door with evangelical fervour, we’ve been a bit guilty of making the mistakes that many experts make – talking too much jargon and not tailoring the… read more

Google Plus

May 22nd, 2012

Google+: how content strength and sharing is essential in the new SEO environment

At the end of April, I participated in Search Marketing Now’s webinar regarding Google+ and Social’s Impact on Search. Between the information and statistics provided by the speakers, Monica Wright of Search Engine Land, and Julia Schoenagger of Searchmetrics, and the excellent questions posed by fellow participants of the webinar, I was able to gain a much stronger impression of… read more