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	<title>Reform &#187; iphone</title>
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		<title>To App Or Not To App? The rise and rise of mobile</title>
		<link>http://www.reformdigital.com/blog/to-app-or-not-to-app-the-rise-and-rise-of-mobile</link>
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		<pubDate>Mon, 31 Oct 2011 15:20:57 +0000</pubDate>
		<dc:creator>Anthony</dc:creator>
				<category><![CDATA[About Reform]]></category>
		<category><![CDATA[Brand reputation]]></category>
		<category><![CDATA[Data]]></category>
		<category><![CDATA[Digital reputation]]></category>
		<category><![CDATA[Mobile]]></category>
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		<category><![CDATA[Search behaviour]]></category>
		<category><![CDATA[SEO]]></category>
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		<category><![CDATA[apps]]></category>
		<category><![CDATA[generic top level domains]]></category>
		<category><![CDATA[gtld]]></category>
		<category><![CDATA[International strategy]]></category>
		<category><![CDATA[iphone]]></category>
		<category><![CDATA[mobile optimised site]]></category>
		<category><![CDATA[Mobile strategy]]></category>
		<category><![CDATA[mobile website]]></category>
		<category><![CDATA[smartphone]]></category>

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		<description><![CDATA[Where is your mobile right now? Are you using it to read this blog? Are you looking at an app? Are you browsing a web page? Are you on a call? Are you texting? Is it on the table next to you?  Has your five year old got their hands on it? When did you [...]]]></description>
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		<title>iPhones, iPads and the advent of ‘shortcut search’</title>
		<link>http://www.reformdigital.com/blog/iphones-ipads-advent-of-shortcut-search</link>
		<comments>http://www.reformdigital.com/blog/iphones-ipads-advent-of-shortcut-search#comments</comments>
		<pubDate>Mon, 26 Apr 2010 08:17:49 +0000</pubDate>
		<dc:creator>Amanda</dc:creator>
				<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Search behaviour]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[apps]]></category>
		<category><![CDATA[iPad]]></category>
		<category><![CDATA[iphone]]></category>
		<category><![CDATA[mobile search]]></category>
		<category><![CDATA[shortc]]></category>

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		<description><![CDATA[The advent of Apple’s iPhone &#8211; and indeed smart phones in general &#8211; is changing how we consume media and content. Nowadays, web-based information can be accessed more readily (and more cheaply) without us necessarily having to be chained to our desks. The behaviour of searching for web-based information on the smaller screen is, however, [...]]]></description>
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		<title>The power of pretty things and why the iphone is ridiculous</title>
		<link>http://www.reformdigital.com/blog/the-power-of-pretty-things-and-why-the-iphone-is-ridiculous</link>
		<comments>http://www.reformdigital.com/blog/the-power-of-pretty-things-and-why-the-iphone-is-ridiculous#comments</comments>
		<pubDate>Tue, 22 Sep 2009 15:25:43 +0000</pubDate>
		<dc:creator>Heidi</dc:creator>
				<category><![CDATA[Mobile]]></category>
		<category><![CDATA[apple iphone]]></category>
		<category><![CDATA[i phone]]></category>
		<category><![CDATA[ifone]]></category>
		<category><![CDATA[iphone]]></category>

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		<description><![CDATA[Everybody seems to want- or already have- an iphone these days. Some look after theirs in a little plastic case, lest it should become dirty or sweaty. Others, like myself, show no respect for the beast that is Apple’s baby and throw it nonchalantly into the dirty depths of a handbag to scratch against my [...]]]></description>
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