Tag Archives: management Consultancy
April 13th, 2012
Social search and personalization: a turning point for brands
With Google’s privacy changes implemented on March 1st and pending changes such as the EU cookie law, there are a lot of people trying to explain how privacy and personalization works for users, and for many, the noise only complicates things further. To cut a long story short though, it’s a golden opportunity for your brand and you can’t afford… read more
February 22nd, 2012
Social Media Week 2012
Last week Social Media Week took place across London, New York and many other cities throughout the world. Five days were dedicated to all things social media, with events organised across each city for marketers to get together and mull over the conundrum that is social media. In London, free events were held at venues around the city, from trendy… read more
May 11th, 2011
The ‘super-injunction phenomenon’ – is your digital reputation under attack?
It can take years for a celebrity to build their reputation, but it can all be undone with one tweet.
Whether that tweet is written by the celebrity or not, the nature of the beast is that this tweet can spread so quickly that it very soon becomes common knowledge and, to all intents and purposes, fact.
So, how can… read more
March 23rd, 2011
Google Instant Suggestions Misleading Users And Businesses Alike
This isn’t exactly recent news, and maybe more along the lines of criticism. But so many clients and people in the industry have referred to it that we had to take a closer look.
It has been six months since Google Instant officially became part of the default search results in the US (and since then in some other countries… read more
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