Tag Archives: management Consultancy

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August 23rd, 2013

Planning a 5 year digital strategy? Why you need a compass not a map.

In my past life, before I jumped into all things digital, I used to be involved in planning and managing in the public sector, predominantly in the arts and heritage sectors. Those days I was quite used to thinking and planning for the long term. Not digital long-term (which, let’s face it, is anything over a year) but really long… read more

April 13th, 2012

Social search and personalization: a turning point for brands

With Google’s privacy changes implemented on March 1st and pending changes such as the EU cookie law, there are a lot of people trying to explain how privacy and personalization works for users, and for many, the noise only complicates things further.  To cut a long story short though, it’s a golden opportunity for your brand and you can’t afford… read more

February 22nd, 2012

Social Media Week 2012

Last week Social Media Week took place across London, New York and many other cities throughout the world. Five days were dedicated to all things social media, with events organised across each city for marketers to get together and mull over the conundrum that is social media. In London, free events were held at venues around the city, from trendy… read more

May 11th, 2011

The ‘super-injunction phenomenon’ – is your digital reputation under attack?

It can take years for a celebrity to build their reputation, but it can all be undone with one tweet.
Whether that tweet is written by the celebrity or not, the nature of the beast is that this tweet can spread so quickly that it very soon becomes common knowledge and, to all intents and purposes, fact.
So, how can… read more