Tag Archives: multichannel strategy

February 13th, 2012

The international opportunity for Super Bowl Sunday

Those of us in the UK that stayed up to watch the Super Bowl last Sunday will have noticed that, for yet another year, we had to wait to see the commercials online until the next day. Before you say it we know that the game is on the BBC in the UK and so there will never be commercials… read more

January 22nd, 2012

Bing and Facebook unite to make search more social

A new partnership between Microsoft and Facebook will lead two immediately noticeable experiences for Facebook users. Firstly, when Facebook users logout, they will see a functional advertisement for Bing, allowing users to utilize Bing’s search engine.  Secondly, Microsoft will provide display ads on its search engine, Bing.
This latest strategy focuses on exposing users to advertisements without taking away from… read more

December 7th, 2011

Re-defining e-commerce sales

What defines an e-commerce sale? This may seem like a question with an easy answer, “sales made online”, right? Not necessarily. A recent article in the Harvard Business Review by Darrell Rigby titled “The Future of Shopping” points out that the influence of e-commerce on sales is not simply about the daily report you receive about yesterday’s on-site sales.
The… read more

November 15th, 2011

Retailers: Top tips for maximizing your mobile visibility

As Christmas approaches, retailers must position themselves to maximize their visibility amongst consumers, especially during challenging economic conditions where budgets are tight. In an increasingly wired world, consumers are turning to their mobile devices and tablets for guidance. This is only likely to increase during the Christmas season, as consumers are expected to conduct more searches from their mobile and… read more