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	<title>Reform &#187; outsourcing search</title>
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		<title>Search as a Commodity?</title>
		<link>http://www.reformdigital.com/blog/search-as-a-commodity</link>
		<comments>http://www.reformdigital.com/blog/search-as-a-commodity#comments</comments>
		<pubDate>Thu, 04 Feb 2010 15:27:02 +0000</pubDate>
		<dc:creator>Graham</dc:creator>
				<category><![CDATA[Pay per click]]></category>
		<category><![CDATA[Search agencies]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[international seo]]></category>
		<category><![CDATA[International strategy]]></category>
		<category><![CDATA[outsourcing search]]></category>
		<category><![CDATA[search]]></category>
		<category><![CDATA[seo abroad]]></category>

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		<description><![CDATA[The recent trend in agencies outsourcing search to cheaper suppliers, whether they be in the UK or abroad, signals the possible commoditisation of search skills in the near future. Both SEO and PPC practitioners are available in plentiful numbers at low rates; there are companies in India willing to work on hourly rates as low [...]]]></description>
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		<title>Time for transparency of Search practices?</title>
		<link>http://www.reformdigital.com/blog/time-for-transparency-of-search-practices</link>
		<comments>http://www.reformdigital.com/blog/time-for-transparency-of-search-practices#comments</comments>
		<pubDate>Thu, 24 Sep 2009 11:42:57 +0000</pubDate>
		<dc:creator>Amanda</dc:creator>
				<category><![CDATA[Pay per click]]></category>
		<category><![CDATA[Search agencies]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[ad:tech]]></category>
		<category><![CDATA[buying search services]]></category>
		<category><![CDATA[Digital Business]]></category>
		<category><![CDATA[Digital Consultancy]]></category>
		<category><![CDATA[outsourcing search]]></category>
		<category><![CDATA[search algorithms]]></category>
		<category><![CDATA[search clients]]></category>

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		<description><![CDATA[At ad:tech in London this week there was the usual good representation from the Search agency community: DBD Media, Oban Multilingual, Jellyfish and Efficient Frontier, to name a few of the regular crowd; and Just Search, Optimize and High Position to name some newer kids on the block. Each agency has its own USPs – [...]]]></description>
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