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	<title>Reform &#187; ppc uk</title>
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		<title>Are you getting the value you should be getting from your PPC agency?</title>
		<link>http://www.reformdigital.com/blog/are-you-getting-the-value-you-should-be-getting-from-your-ppc-agency</link>
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		<pubDate>Fri, 23 Oct 2009 16:14:00 +0000</pubDate>
		<dc:creator>Graham</dc:creator>
				<category><![CDATA[Pay per click]]></category>
		<category><![CDATA[Search agencies]]></category>
		<category><![CDATA[paid search]]></category>
		<category><![CDATA[ppc]]></category>
		<category><![CDATA[ppc agency]]></category>
		<category><![CDATA[ppc management]]></category>
		<category><![CDATA[ppc marketing]]></category>
		<category><![CDATA[ppc uk]]></category>
		<category><![CDATA[search consultancy]]></category>

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		<description><![CDATA[So investment in paid search is growing and growing, clients are bartering harder on agency commissions, more and more focus is being put on the efficiency of your search marketing programme. So what, as a client, can you do to ensure you’re getting the most bang for your buck?
One thing that you can do is [...]]]></description>
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