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	<title>Reform &#187; ppc</title>
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		<title>Yandex &#8211; Yet ANother inDEX?</title>
		<link>http://www.reformdigital.com/blog/yandex-yet-another-index</link>
		<comments>http://www.reformdigital.com/blog/yandex-yet-another-index#comments</comments>
		<pubDate>Mon, 26 Sep 2011 16:30:37 +0000</pubDate>
		<dc:creator>Penny</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[International]]></category>
		<category><![CDATA[Pay per click]]></category>
		<category><![CDATA[Search engines]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Digital strategy]]></category>
		<category><![CDATA[International strategy]]></category>
		<category><![CDATA[ppc]]></category>
		<category><![CDATA[search]]></category>
		<category><![CDATA[yandex]]></category>

		<guid isPermaLink="false">http://www.reformdigital.com/?p=2315</guid>
		<description><![CDATA[There are parts of the world where Google is not dominant. In Russia the search engine Yandex is the market leader with a market share of over 60%. Helped by rapidly growing internet usage in Russia, the search engine doubled the number of searches it handles between 2008 and 2009. For online businesses operating in [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Search Engine Marketing in Japan – International Search Review Issue Number 5</title>
		<link>http://www.reformdigital.com/blog/search-engine-marketing-in-japan</link>
		<comments>http://www.reformdigital.com/blog/search-engine-marketing-in-japan#comments</comments>
		<pubDate>Thu, 17 Feb 2011 16:14:22 +0000</pubDate>
		<dc:creator>Anthony</dc:creator>
				<category><![CDATA[International]]></category>
		<category><![CDATA[data insight]]></category>
		<category><![CDATA[international search review]]></category>
		<category><![CDATA[international seo]]></category>
		<category><![CDATA[International strategy]]></category>
		<category><![CDATA[Japan]]></category>
		<category><![CDATA[Japan media landscape]]></category>
		<category><![CDATA[ppc]]></category>

		<guid isPermaLink="false">http://www.reformdigital.com/?p=1587</guid>
		<description><![CDATA[Reform published the fifth installment in its “International Search Review” series this week. After venturing all the way to Google friendly India in our previous review, this time we decided to mix things up a bit and check out the land of the rising sun… Japan. It’s currently the third largest economy in the world [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Search Engine Marketing in India &#8211; International Search Review Issue Number 4</title>
		<link>http://www.reformdigital.com/blog/search-engine-marketing-in-india</link>
		<comments>http://www.reformdigital.com/blog/search-engine-marketing-in-india#comments</comments>
		<pubDate>Fri, 29 Oct 2010 13:48:44 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[International]]></category>
		<category><![CDATA[data insight]]></category>
		<category><![CDATA[Digital Business]]></category>
		<category><![CDATA[india]]></category>
		<category><![CDATA[international seo]]></category>
		<category><![CDATA[International strategy]]></category>
		<category><![CDATA[ppc]]></category>
		<category><![CDATA[search market in india]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.reformdigital.com/?p=1251</guid>
		<description><![CDATA[Reform has published issue number four of the &#8220;International Search Review&#8221;. After a run of Google-unfriendly markets like China, Korea and Russia, we&#8217;ve moved to an Asian market that loves Google (and the feeling among users in India perhaps is mutual)! It&#8217;s also one of the most untapped internet markets in the world, and one [...]]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>You&#8217;ve got the most beautiful and intelligent and relevant online brand presence &#8211; but nobody knows you&#8217;re there&#8230;</title>
		<link>http://www.reformdigital.com/blog/youve-got-the-most-beautiful-and-intelligent-and-relevant-online-brand-presence-but-nobody-knows-youre-there</link>
		<comments>http://www.reformdigital.com/blog/youve-got-the-most-beautiful-and-intelligent-and-relevant-online-brand-presence-but-nobody-knows-youre-there#comments</comments>
		<pubDate>Fri, 03 Sep 2010 14:50:05 +0000</pubDate>
		<dc:creator>Penny</dc:creator>
				<category><![CDATA[Search behaviour]]></category>
		<category><![CDATA[Search marketing strategy]]></category>
		<category><![CDATA[content dissemination]]></category>
		<category><![CDATA[Digital strategy]]></category>
		<category><![CDATA[ppc]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Social media]]></category>

		<guid isPermaLink="false">http://www.reformdigital.com/?p=1113</guid>
		<description><![CDATA[I am constant amazed that some of the most intelligent people I know believe in the power of Google to such an extent, that they even credit it with the ability to discern between &#8216;good&#8217; and &#8216;bad&#8217;. Google does have it&#8217;s own in-built &#8216;quality control&#8217; i.e. human beings looking at stuff, but the algorithm and [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Thinking outside the search box.</title>
		<link>http://www.reformdigital.com/blog/thinking-outside-the-search-box</link>
		<comments>http://www.reformdigital.com/blog/thinking-outside-the-search-box#comments</comments>
		<pubDate>Fri, 28 May 2010 10:16:42 +0000</pubDate>
		<dc:creator>Penny</dc:creator>
				<category><![CDATA[Search behaviour]]></category>
		<category><![CDATA[Search marketing strategy]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[data insight]]></category>
		<category><![CDATA[Digital strategy]]></category>
		<category><![CDATA[Multichannel strategy]]></category>
		<category><![CDATA[ppc]]></category>
		<category><![CDATA[search marketing]]></category>

		<guid isPermaLink="false">http://www.reformdigital.com/?p=996</guid>
		<description><![CDATA[I’m not going to bang on about how great search is, or about how you should make sure that your site maximises the use of SEO with PPC as part of an integrated strategy involving all types of media. Chances are you hear that all the time anyway if you work with us. However, I [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Search Engine Marketing in Russia &#8211; International Search Review Issue 2</title>
		<link>http://www.reformdigital.com/blog/search-engine-market-review-issue-2-russia</link>
		<comments>http://www.reformdigital.com/blog/search-engine-market-review-issue-2-russia#comments</comments>
		<pubDate>Tue, 16 Feb 2010 18:32:07 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[International]]></category>
		<category><![CDATA[Pay per click]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[international seo]]></category>
		<category><![CDATA[ppc]]></category>
		<category><![CDATA[search algorithms]]></category>
		<category><![CDATA[search market statistics]]></category>
		<category><![CDATA[search marketing]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[yandex]]></category>

		<guid isPermaLink="false">http://www.reformdigital.com/?p=822</guid>
		<description><![CDATA[Thanks to everyone for their feedback on the first issue of Reform&#8217;s International Search Review. Issue number two is now available, as we move north into Russia.  Like China, Russia is a large market where Google is not the search engine of choice, playing second fiddle to Yandex.ru.  As a result, SEO and general search [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Looking Into China&#8217;s Search Market &amp; Social Networking Usage</title>
		<link>http://www.reformdigital.com/blog/china-search-marketing</link>
		<comments>http://www.reformdigital.com/blog/china-search-marketing#comments</comments>
		<pubDate>Thu, 07 Jan 2010 19:50:35 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Research]]></category>
		<category><![CDATA[china search marketing]]></category>
		<category><![CDATA[international search review]]></category>
		<category><![CDATA[international seo]]></category>
		<category><![CDATA[ppc]]></category>
		<category><![CDATA[search marketing]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[social network]]></category>
		<category><![CDATA[social networks in china]]></category>

		<guid isPermaLink="false">http://www.reformdigital.com/?p=730</guid>
		<description><![CDATA[To kick off the new year, Reform is releasing the first of several in a series of their &#8220;International Search Reviews&#8221;.  The first one concentrates on the search market in China, which is rapidly evolving as we speak &#8211; even in the past week or so, where we&#8217;ve seen Microsoft announce how its making the [...]]]></description>
		<wfw:commentRss>http://www.reformdigital.com/blog/china-search-marketing/feed</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>The reinvention of an all together more grown up search</title>
		<link>http://www.reformdigital.com/blog/the-reinvention-of-an-all-together-more-grown-up-search</link>
		<comments>http://www.reformdigital.com/blog/the-reinvention-of-an-all-together-more-grown-up-search#comments</comments>
		<pubDate>Thu, 19 Nov 2009 10:13:29 +0000</pubDate>
		<dc:creator>Heidi</dc:creator>
				<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Pay per click]]></category>
		<category><![CDATA[Search agencies]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[ppc]]></category>
		<category><![CDATA[search]]></category>
		<category><![CDATA[search engine strategies]]></category>
		<category><![CDATA[search marketing]]></category>
		<category><![CDATA[Search marketing strategy]]></category>

		<guid isPermaLink="false">http://www.reformdigital.com/?p=634</guid>
		<description><![CDATA[Search has come a long way in its early years as a marketing channel. But it is still immature, and we all need to take responsibility – clients, agents, engines and trade associations – to take the industry to a new level of innovation and efficiency. It’s time for search to grow up. To be reinvented.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Are you getting the value you should be getting from your PPC agency?</title>
		<link>http://www.reformdigital.com/blog/are-you-getting-the-value-you-should-be-getting-from-your-ppc-agency</link>
		<comments>http://www.reformdigital.com/blog/are-you-getting-the-value-you-should-be-getting-from-your-ppc-agency#comments</comments>
		<pubDate>Fri, 23 Oct 2009 16:14:00 +0000</pubDate>
		<dc:creator>Graham</dc:creator>
				<category><![CDATA[Pay per click]]></category>
		<category><![CDATA[Search agencies]]></category>
		<category><![CDATA[paid search]]></category>
		<category><![CDATA[ppc]]></category>
		<category><![CDATA[ppc agency]]></category>
		<category><![CDATA[ppc management]]></category>
		<category><![CDATA[ppc marketing]]></category>
		<category><![CDATA[ppc uk]]></category>
		<category><![CDATA[search consultancy]]></category>

		<guid isPermaLink="false">http://www.reformdigital.com/?p=557</guid>
		<description><![CDATA[So investment in paid search is growing and growing, clients are bartering harder on agency commissions, more and more focus is being put on the efficiency of your search marketing programme. So what, as a client, can you do to ensure you’re getting the most bang for your buck? One thing that you can do [...]]]></description>
		<wfw:commentRss>http://www.reformdigital.com/blog/are-you-getting-the-value-you-should-be-getting-from-your-ppc-agency/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Search Beyond The Atlantic</title>
		<link>http://www.reformdigital.com/blog/search-beyond-the-atlantic</link>
		<comments>http://www.reformdigital.com/blog/search-beyond-the-atlantic#comments</comments>
		<pubDate>Mon, 07 Sep 2009 03:53:23 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Pay per click]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[International]]></category>
		<category><![CDATA[international seo]]></category>
		<category><![CDATA[ppc]]></category>
		<category><![CDATA[search engine optimisation]]></category>
		<category><![CDATA[search engine optimization]]></category>
		<category><![CDATA[travelling]]></category>

		<guid isPermaLink="false">http://www.reformdigital.com/?p=415</guid>
		<description><![CDATA[Let’s start things off with a simple statement, I like to travel. Lots of people do, many of whom are quite the seasoned traveller, more so than myself (as much as I’d like to catch up). Somewhat fewer people like search. This is mainly because less people care about search (yes, it’s true), but there [...]]]></description>
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		<slash:comments>0</slash:comments>
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