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	<title>Reform &#187; search marketing</title>
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		<title>How do you learn search marketing?</title>
		<link>http://www.reformdigital.com/blog/how-do-you-learn-search-marketing</link>
		<comments>http://www.reformdigital.com/blog/how-do-you-learn-search-marketing#comments</comments>
		<pubDate>Fri, 01 Oct 2010 12:15:31 +0000</pubDate>
		<dc:creator>Penny</dc:creator>
				<category><![CDATA[Search training]]></category>
		<category><![CDATA[Operational Improvement]]></category>
		<category><![CDATA[search marketing]]></category>
		<category><![CDATA[search marketing training]]></category>
		<category><![CDATA[Talent Management]]></category>
		<category><![CDATA[Training]]></category>

		<guid isPermaLink="false">http://www.reformdigital.com/?p=1160</guid>
		<description><![CDATA[Search marketing and training. Some people would question whether they truly work together. But I believe that improving skills leads directly to increased productivity and a satisfied workforce. Having worked across many large agencies, I have observed how notions like search marketing and client management are different everywhere. When I say that I work in [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>The integration of search with other marketing channels</title>
		<link>http://www.reformdigital.com/blog/the-integration-of-search-with-other-marketing-channels</link>
		<comments>http://www.reformdigital.com/blog/the-integration-of-search-with-other-marketing-channels#comments</comments>
		<pubDate>Fri, 16 Jul 2010 15:05:04 +0000</pubDate>
		<dc:creator>Graham</dc:creator>
				<category><![CDATA[Search marketing strategy]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[integration]]></category>
		<category><![CDATA[marketing channels]]></category>
		<category><![CDATA[Multichannel strategy]]></category>
		<category><![CDATA[search marketing]]></category>

		<guid isPermaLink="false">http://www.reformdigital.com/?p=1071</guid>
		<description><![CDATA[Integrating search with other marketing channels has been a hot topic for many years now. We&#8217;ve seen paid &#38; natural reporting interfaces developed by technology providers, studies that correlate uplifts in performance in PPC with TV activity, and path to conversion analysis which shows that ATL activity also generates interest in generic search terms, not [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Is it an art or is it a science?</title>
		<link>http://www.reformdigital.com/blog/is-it-an-art-or-is-it-a-science</link>
		<comments>http://www.reformdigital.com/blog/is-it-an-art-or-is-it-a-science#comments</comments>
		<pubDate>Fri, 25 Jun 2010 08:53:01 +0000</pubDate>
		<dc:creator>Penny</dc:creator>
				<category><![CDATA[Digital media]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[Search behaviour]]></category>
		<category><![CDATA[data burst analytics]]></category>
		<category><![CDATA[data insight]]></category>
		<category><![CDATA[search marketing]]></category>
		<category><![CDATA[social behaviouraly patterns]]></category>
		<category><![CDATA[social media strategy]]></category>

		<guid isPermaLink="false">http://www.reformdigital.com/?p=1047</guid>
		<description><![CDATA[Albert –László Barabási is probably not well known in the world of search and that is not necessarily surprising as he is a physicist living in Boston, USA. But he is a physicist with a difference, who employs detailed scientific modelling to help understand social behavioural patterns. In his research he maps the daily movements [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Thinking outside the search box.</title>
		<link>http://www.reformdigital.com/blog/thinking-outside-the-search-box</link>
		<comments>http://www.reformdigital.com/blog/thinking-outside-the-search-box#comments</comments>
		<pubDate>Fri, 28 May 2010 10:16:42 +0000</pubDate>
		<dc:creator>Penny</dc:creator>
				<category><![CDATA[Search behaviour]]></category>
		<category><![CDATA[Search marketing strategy]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[data insight]]></category>
		<category><![CDATA[Digital strategy]]></category>
		<category><![CDATA[Multichannel strategy]]></category>
		<category><![CDATA[ppc]]></category>
		<category><![CDATA[search marketing]]></category>

		<guid isPermaLink="false">http://www.reformdigital.com/?p=996</guid>
		<description><![CDATA[I’m not going to bang on about how great search is, or about how you should make sure that your site maximises the use of SEO with PPC as part of an integrated strategy involving all types of media. Chances are you hear that all the time anyway if you work with us. However, I [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>The State of Search Marketing Survey – guest comment from Ed Stevenson, MD of Marin Software</title>
		<link>http://www.reformdigital.com/blog/the-state-of-search-report-ed-stevenson-comment</link>
		<comments>http://www.reformdigital.com/blog/the-state-of-search-report-ed-stevenson-comment#comments</comments>
		<pubDate>Fri, 21 May 2010 08:55:18 +0000</pubDate>
		<dc:creator>Penny</dc:creator>
				<category><![CDATA[Research]]></category>
		<category><![CDATA[Search behaviour]]></category>
		<category><![CDATA[Search marketing strategy]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Digital Business]]></category>
		<category><![CDATA[Digital strategy]]></category>
		<category><![CDATA[search]]></category>
		<category><![CDATA[search marketing]]></category>
		<category><![CDATA[state of search marketing]]></category>

		<guid isPermaLink="false">http://www.reformdigital.com/?p=988</guid>
		<description><![CDATA[Congratulations on your recent State of Search report.  I thought it provided some extremely valuable insight into the big issues facing our industry. In particular, I was interested in the things that advertisers want to see more of from their agencies. Here’s the full list from the report: • More insights from performance data, not [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>The winds of change&#8230;</title>
		<link>http://www.reformdigital.com/blog/the-winds-of-change</link>
		<comments>http://www.reformdigital.com/blog/the-winds-of-change#comments</comments>
		<pubDate>Fri, 14 May 2010 09:42:30 +0000</pubDate>
		<dc:creator>Penny</dc:creator>
				<category><![CDATA[About Reform]]></category>
		<category><![CDATA[Search marketing strategy]]></category>
		<category><![CDATA[coalition]]></category>
		<category><![CDATA[Digital Business]]></category>
		<category><![CDATA[Digital strategy]]></category>
		<category><![CDATA[Management Consultancy]]></category>
		<category><![CDATA[reform digital]]></category>
		<category><![CDATA[search marketing]]></category>
		<category><![CDATA[sense making]]></category>
		<category><![CDATA[uk election]]></category>

		<guid isPermaLink="false">http://www.reformdigital.com/?p=971</guid>
		<description><![CDATA[Have you found it strange that so many commentators have been aghast as the new UK government formation has emerged over the last few days? Only a week ago we were off casting our votes at school halls up and down the country – did we realize what momentous change we were about to make [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Search Engine Marketing in Russia &#8211; International Search Review Issue 2</title>
		<link>http://www.reformdigital.com/blog/search-engine-market-review-issue-2-russia</link>
		<comments>http://www.reformdigital.com/blog/search-engine-market-review-issue-2-russia#comments</comments>
		<pubDate>Tue, 16 Feb 2010 18:32:07 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[International]]></category>
		<category><![CDATA[Pay per click]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Digital Business]]></category>
		<category><![CDATA[Digital strategy]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[international seo]]></category>
		<category><![CDATA[ppc]]></category>
		<category><![CDATA[search algorithms]]></category>
		<category><![CDATA[search market statistics]]></category>
		<category><![CDATA[search marketing]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[yandex]]></category>

		<guid isPermaLink="false">http://www.reformdigital.com/?p=822</guid>
		<description><![CDATA[Thanks to everyone for their feedback on the first issue of Reform&#8217;s International Search Review. Issue number two is now available, as we move north into Russia.  Like China, Russia is a large market where Google is not the search engine of choice, playing second fiddle to Yandex.ru.  As a result, SEO and general search [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Looking Into China&#8217;s Search Market &amp; Social Networking Usage</title>
		<link>http://www.reformdigital.com/blog/china-search-marketing</link>
		<comments>http://www.reformdigital.com/blog/china-search-marketing#comments</comments>
		<pubDate>Thu, 07 Jan 2010 19:50:35 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Research]]></category>
		<category><![CDATA[china search marketing]]></category>
		<category><![CDATA[international search review]]></category>
		<category><![CDATA[international seo]]></category>
		<category><![CDATA[International strategy]]></category>
		<category><![CDATA[ppc]]></category>
		<category><![CDATA[search marketing]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[social network]]></category>
		<category><![CDATA[social networks in china]]></category>

		<guid isPermaLink="false">http://www.reformdigital.com/?p=730</guid>
		<description><![CDATA[To kick off the new year, Reform is releasing the first of several in a series of their &#8220;International Search Reviews&#8221;.  The first one concentrates on the search market in China, which is rapidly evolving as we speak &#8211; even in the past week or so, where we&#8217;ve seen Microsoft announce how its making the [...]]]></description>
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		<slash:comments>2</slash:comments>
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