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	<title>Reform &#187; search</title>
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		<title>Google+ &#8211; Google’s combination of search and social</title>
		<link>http://www.reformdigital.com/blog/google-plus-googles-combination-of-search-and-social</link>
		<comments>http://www.reformdigital.com/blog/google-plus-googles-combination-of-search-and-social#comments</comments>
		<pubDate>Thu, 19 Jan 2012 19:28:44 +0000</pubDate>
		<dc:creator>priya</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Digital media]]></category>
		<category><![CDATA[Digital reputation]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Search engines]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[Digital Business]]></category>
		<category><![CDATA[g+]]></category>
		<category><![CDATA[google plus]]></category>
		<category><![CDATA[search]]></category>
		<category><![CDATA[social media strategy]]></category>

		<guid isPermaLink="false">http://www.reformdigital.com/?p=2545</guid>
		<description><![CDATA[Google’s announcement of the uplifting of Google+ (or G+) pages within search results has been eliciting reactions from a number of people in the search industry. Everyone seems to have an opinion about how they feel Google’s new preferences will affect search results, but in the furore that this has raised, businesses have to ask [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Google SSL update and its impact on SEO, SEM and more.</title>
		<link>http://www.reformdigital.com/blog/google-keyword-not-provided-encrypted-search-and-seo</link>
		<comments>http://www.reformdigital.com/blog/google-keyword-not-provided-encrypted-search-and-seo#comments</comments>
		<pubDate>Mon, 07 Nov 2011 23:00:13 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Search behaviour]]></category>
		<category><![CDATA[Search engines]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Change Management]]></category>
		<category><![CDATA[data insight]]></category>
		<category><![CDATA[encrypted data]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[keyword]]></category>
		<category><![CDATA[search]]></category>
		<category><![CDATA[search algorithms]]></category>

		<guid isPermaLink="false">http://www.reformdigital.com/?p=2418</guid>
		<description><![CDATA[At Reform lively debate and conversation is encouraged as we develop our take on the latest developments in the ever-changing world of digital. Digital marketing is far from black or white (no search-related hat pun intended!), and through these debates we believe that we can better relay our thoughts on both sides of the fence [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Yandex &#8211; Yet ANother inDEX?</title>
		<link>http://www.reformdigital.com/blog/yandex-yet-another-index</link>
		<comments>http://www.reformdigital.com/blog/yandex-yet-another-index#comments</comments>
		<pubDate>Mon, 26 Sep 2011 16:30:37 +0000</pubDate>
		<dc:creator>Penny</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[International]]></category>
		<category><![CDATA[Pay per click]]></category>
		<category><![CDATA[Search engines]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Digital strategy]]></category>
		<category><![CDATA[International strategy]]></category>
		<category><![CDATA[ppc]]></category>
		<category><![CDATA[search]]></category>
		<category><![CDATA[yandex]]></category>

		<guid isPermaLink="false">http://www.reformdigital.com/?p=2315</guid>
		<description><![CDATA[There are parts of the world where Google is not dominant. In Russia the search engine Yandex is the market leader with a market share of over 60%. Helped by rapidly growing internet usage in Russia, the search engine doubled the number of searches it handles between 2008 and 2009. For online businesses operating in [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Google Instant Suggestions Misleading Users And Businesses Alike</title>
		<link>http://www.reformdigital.com/blog/google-instant-suggestions-misleading-users-and-businesses-alike</link>
		<comments>http://www.reformdigital.com/blog/google-instant-suggestions-misleading-users-and-businesses-alike#comments</comments>
		<pubDate>Wed, 23 Mar 2011 09:26:37 +0000</pubDate>
		<dc:creator>Anthony</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[data insight]]></category>
		<category><![CDATA[Digital audit]]></category>
		<category><![CDATA[Digital strategy]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[international seo]]></category>
		<category><![CDATA[Management Consultancy]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[online behaviour]]></category>
		<category><![CDATA[Reform]]></category>
		<category><![CDATA[search]]></category>

		<guid isPermaLink="false">http://www.reformdigital.com/?p=1664</guid>
		<description><![CDATA[This isn’t exactly recent news, and maybe more along the lines of criticism. But so many clients and people in the industry have referred to it that we had to take a closer look. It has been six months since Google Instant officially became part of the default search results in the US (and since [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>The Joy of Stats.</title>
		<link>http://www.reformdigital.com/blog/the-joy-of-stats</link>
		<comments>http://www.reformdigital.com/blog/the-joy-of-stats#comments</comments>
		<pubDate>Fri, 11 Feb 2011 14:58:49 +0000</pubDate>
		<dc:creator>Anthony</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[Crimea]]></category>
		<category><![CDATA[data insight]]></category>
		<category><![CDATA[Florence Nightingale]]></category>
		<category><![CDATA[healthcare]]></category>
		<category><![CDATA[Operational Improvement]]></category>
		<category><![CDATA[search]]></category>
		<category><![CDATA[statistics]]></category>
		<category><![CDATA[stats]]></category>

		<guid isPermaLink="false">http://www.reformdigital.com/?p=1575</guid>
		<description><![CDATA[There&#8217;s a saying that goes, &#8220;There are lies, damned lies and statistics&#8221;. It rather suggests that statistics aren&#8217;t very popular, doesn&#8217;t it? It could be to do with the fact that they are often presented in a dull, linear fashion. But behind each statistic lies a story. And, if you can tell that story using [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>The State of Search Marketing Survey – guest comment from Ed Stevenson, MD of Marin Software</title>
		<link>http://www.reformdigital.com/blog/the-state-of-search-report-ed-stevenson-comment</link>
		<comments>http://www.reformdigital.com/blog/the-state-of-search-report-ed-stevenson-comment#comments</comments>
		<pubDate>Fri, 21 May 2010 08:55:18 +0000</pubDate>
		<dc:creator>Penny</dc:creator>
				<category><![CDATA[Research]]></category>
		<category><![CDATA[Search behaviour]]></category>
		<category><![CDATA[Search marketing strategy]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Digital Business]]></category>
		<category><![CDATA[Digital strategy]]></category>
		<category><![CDATA[search]]></category>
		<category><![CDATA[search marketing]]></category>
		<category><![CDATA[state of search marketing]]></category>

		<guid isPermaLink="false">http://www.reformdigital.com/?p=988</guid>
		<description><![CDATA[Congratulations on your recent State of Search report.  I thought it provided some extremely valuable insight into the big issues facing our industry. In particular, I was interested in the things that advertisers want to see more of from their agencies. Here’s the full list from the report: • More insights from performance data, not [...]]]></description>
		<wfw:commentRss>http://www.reformdigital.com/blog/the-state-of-search-report-ed-stevenson-comment/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>You can take a horse to water&#8230;</title>
		<link>http://www.reformdigital.com/blog/you-can-take-a-horse-to-water</link>
		<comments>http://www.reformdigital.com/blog/you-can-take-a-horse-to-water#comments</comments>
		<pubDate>Mon, 10 May 2010 09:15:22 +0000</pubDate>
		<dc:creator>Penny</dc:creator>
				<category><![CDATA[Retail]]></category>
		<category><![CDATA[Search marketing strategy]]></category>
		<category><![CDATA[e-tail]]></category>
		<category><![CDATA[online retailers]]></category>
		<category><![CDATA[search]]></category>
		<category><![CDATA[search practitioners]]></category>

		<guid isPermaLink="false">http://www.reformdigital.com/?p=962</guid>
		<description><![CDATA[The web is a marvel that has transformed the way consumers interact with the suppliers of goods and services, but it has not changed some of the basic rules of merchandising. Over the last few years the BBC has run a few series featuring Mary Porter the ‘Queen of Shops’, where our inimitable heroine has [...]]]></description>
		<wfw:commentRss>http://www.reformdigital.com/blog/you-can-take-a-horse-to-water/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The importance of search</title>
		<link>http://www.reformdigital.com/blog/the-importance-of-search</link>
		<comments>http://www.reformdigital.com/blog/the-importance-of-search#comments</comments>
		<pubDate>Thu, 25 Mar 2010 08:48:39 +0000</pubDate>
		<dc:creator>Graham</dc:creator>
				<category><![CDATA[Search engines]]></category>
		<category><![CDATA[Search marketing strategy]]></category>
		<category><![CDATA[search]]></category>
		<category><![CDATA[Search behaviour]]></category>
		<category><![CDATA[search engine optimization]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.reformdigital.com/?p=868</guid>
		<description><![CDATA[In a world where technology has evolved so quickly over the last few decades it is good to see an increasing understanding that technology in its own right is of little consequence. The key is the way that technology interacts with its users. An MP3 player is not much use without its headphones, a mobile [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Search as a Commodity?</title>
		<link>http://www.reformdigital.com/blog/search-as-a-commodity</link>
		<comments>http://www.reformdigital.com/blog/search-as-a-commodity#comments</comments>
		<pubDate>Thu, 04 Feb 2010 15:27:02 +0000</pubDate>
		<dc:creator>Graham</dc:creator>
				<category><![CDATA[Pay per click]]></category>
		<category><![CDATA[Search agencies]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[international seo]]></category>
		<category><![CDATA[outsourcing search]]></category>
		<category><![CDATA[search]]></category>
		<category><![CDATA[seo abroad]]></category>

		<guid isPermaLink="false">http://www.reformdigital.com/?p=774</guid>
		<description><![CDATA[The recent trend in agencies outsourcing search to cheaper suppliers, whether they be in the UK or abroad, signals the possible commoditisation of search skills in the near future. Both SEO and PPC practitioners are available in plentiful numbers at low rates; there are companies in India willing to work on hourly rates as low [...]]]></description>
		<wfw:commentRss>http://www.reformdigital.com/blog/search-as-a-commodity/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The reinvention of an all together more grown up search</title>
		<link>http://www.reformdigital.com/blog/the-reinvention-of-an-all-together-more-grown-up-search</link>
		<comments>http://www.reformdigital.com/blog/the-reinvention-of-an-all-together-more-grown-up-search#comments</comments>
		<pubDate>Thu, 19 Nov 2009 10:13:29 +0000</pubDate>
		<dc:creator>Heidi</dc:creator>
				<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Pay per click]]></category>
		<category><![CDATA[Search agencies]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[ppc]]></category>
		<category><![CDATA[search]]></category>
		<category><![CDATA[search engine strategies]]></category>
		<category><![CDATA[search marketing]]></category>
		<category><![CDATA[Search marketing strategy]]></category>

		<guid isPermaLink="false">http://www.reformdigital.com/?p=634</guid>
		<description><![CDATA[Search has come a long way in its early years as a marketing channel. But it is still immature, and we all need to take responsibility – clients, agents, engines and trade associations – to take the industry to a new level of innovation and efficiency. It’s time for search to grow up. To be reinvented.]]></description>
		<wfw:commentRss>http://www.reformdigital.com/blog/the-reinvention-of-an-all-together-more-grown-up-search/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Time For Digital Reform?</title>
		<link>http://www.reformdigital.com/blog/time-for-digital-reform</link>
		<comments>http://www.reformdigital.com/blog/time-for-digital-reform#comments</comments>
		<pubDate>Thu, 27 Aug 2009 14:35:02 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[About Reform]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[change]]></category>
		<category><![CDATA[Digital media]]></category>
		<category><![CDATA[search]]></category>
		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://www.reformdigital.com/?p=197</guid>
		<description><![CDATA[It's time for businesses to step it up a gear. To stop being afraid of the dark. This is why we’ve created Reform. We are facilitators of digital change for businesses who are hungry for more success. All our clients have to do is to demonstrate the will to change - and we’ll calmly navigate them through the digital waters.]]></description>
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		<slash:comments>0</slash:comments>
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