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	<title>Reform &#187; search</title>
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		<title>The State of Search Marketing Survey – guest comment from Ed Stevenson, MD of Marin Software</title>
		<link>http://www.reformdigital.com/blog/the-state-of-search-report-ed-stevenson-comment</link>
		<comments>http://www.reformdigital.com/blog/the-state-of-search-report-ed-stevenson-comment#comments</comments>
		<pubDate>Fri, 21 May 2010 08:55:18 +0000</pubDate>
		<dc:creator>penny</dc:creator>
				<category><![CDATA[Research]]></category>
		<category><![CDATA[Search behaviour]]></category>
		<category><![CDATA[Search marketing strategy]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[search]]></category>
		<category><![CDATA[search marketing]]></category>
		<category><![CDATA[state of search marketing]]></category>

		<guid isPermaLink="false">http://www.reformdigital.com/?p=988</guid>
		<description><![CDATA[Congratulations on your recent State of Search report.  I thought it provided some extremely valuable insight into the big issues facing our industry.
In particular, I was interested in the things that advertisers want to see more of from their agencies. Here’s the full list from the report:
• More insights from performance data, not just impression [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>You can take a horse to water&#8230;</title>
		<link>http://www.reformdigital.com/blog/you-can-take-a-horse-to-water</link>
		<comments>http://www.reformdigital.com/blog/you-can-take-a-horse-to-water#comments</comments>
		<pubDate>Mon, 10 May 2010 09:15:22 +0000</pubDate>
		<dc:creator>penny</dc:creator>
				<category><![CDATA[Retail]]></category>
		<category><![CDATA[Search marketing strategy]]></category>
		<category><![CDATA[e-tail]]></category>
		<category><![CDATA[online retailers]]></category>
		<category><![CDATA[search]]></category>
		<category><![CDATA[search practitioners]]></category>

		<guid isPermaLink="false">http://www.reformdigital.com/?p=962</guid>
		<description><![CDATA[The web is a marvel that has transformed the way consumers interact with the suppliers of goods and services, but it has not changed some of the basic rules of merchandising. Over the last few years the BBC has run a few series featuring Mary Porter the ‘Queen of Shops’, where our inimitable heroine has [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>The importance of search</title>
		<link>http://www.reformdigital.com/blog/the-importance-of-search</link>
		<comments>http://www.reformdigital.com/blog/the-importance-of-search#comments</comments>
		<pubDate>Thu, 25 Mar 2010 08:48:39 +0000</pubDate>
		<dc:creator>Graham</dc:creator>
				<category><![CDATA[Search engines]]></category>
		<category><![CDATA[Search marketing strategy]]></category>
		<category><![CDATA[search]]></category>
		<category><![CDATA[Search behaviour]]></category>
		<category><![CDATA[search engine optimization]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.reformdigital.com/?p=868</guid>
		<description><![CDATA[In a world where technology has evolved so quickly over the last few decades it is good to see an increasing understanding that technology in its own right is of little consequence. The key is the way that technology interacts with its users. An MP3 player is not much use without its headphones, a mobile [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Search as a Commodity?</title>
		<link>http://www.reformdigital.com/blog/search-as-a-commodity</link>
		<comments>http://www.reformdigital.com/blog/search-as-a-commodity#comments</comments>
		<pubDate>Thu, 04 Feb 2010 15:27:02 +0000</pubDate>
		<dc:creator>Graham</dc:creator>
				<category><![CDATA[Pay per click]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Search agencies]]></category>
		<category><![CDATA[international seo]]></category>
		<category><![CDATA[outsourcing search]]></category>
		<category><![CDATA[search]]></category>
		<category><![CDATA[seo abroad]]></category>

		<guid isPermaLink="false">http://www.reformdigital.com/?p=774</guid>
		<description><![CDATA[The recent trend in agencies outsourcing search to cheaper suppliers, whether they be in the UK or abroad, signals the possible commoditisation of search skills in the near future.
Both SEO and PPC practitioners are available in plentiful numbers at low rates; there are companies in India willing to work on hourly rates as low as [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>The reinvention of an all together more grown up search</title>
		<link>http://www.reformdigital.com/blog/the-reinvention-of-an-all-together-more-grown-up-search</link>
		<comments>http://www.reformdigital.com/blog/the-reinvention-of-an-all-together-more-grown-up-search#comments</comments>
		<pubDate>Thu, 19 Nov 2009 10:13:29 +0000</pubDate>
		<dc:creator>Heidi</dc:creator>
				<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Pay per click]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Search agencies]]></category>
		<category><![CDATA[ppc]]></category>
		<category><![CDATA[search]]></category>
		<category><![CDATA[search engine strategies]]></category>
		<category><![CDATA[search marketing]]></category>
		<category><![CDATA[Search marketing strategy]]></category>

		<guid isPermaLink="false">http://www.reformdigital.com/?p=634</guid>
		<description><![CDATA[Search has come a long way in its early years as a marketing channel. But it is still immature, and we all need to take responsibility – clients, agents, engines and trade associations – to take the industry to a new level of innovation and efficiency. It’s time for search to grow up. To be reinvented.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Time For Digital Reform?</title>
		<link>http://www.reformdigital.com/blog/time-for-digital-reform</link>
		<comments>http://www.reformdigital.com/blog/time-for-digital-reform#comments</comments>
		<pubDate>Thu, 27 Aug 2009 14:35:02 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[About Reform]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[change]]></category>
		<category><![CDATA[Digital media]]></category>
		<category><![CDATA[search]]></category>
		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://www.reformdigital.com/?p=197</guid>
		<description><![CDATA[It's time for businesses to step it up a gear. To stop being afraid of the dark. This is why we’ve created Reform. We are facilitators of digital change for businesses who are hungry for more success. All our clients have to do is to demonstrate the will to change - and we’ll calmly navigate them through the digital waters.]]></description>
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