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	<title>Reform &#187; SEO</title>
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		<title>Google SSL update and its impact on SEO, SEM and more.</title>
		<link>http://www.reformdigital.com/blog/google-keyword-not-provided-encrypted-search-and-seo</link>
		<comments>http://www.reformdigital.com/blog/google-keyword-not-provided-encrypted-search-and-seo#comments</comments>
		<pubDate>Mon, 07 Nov 2011 23:00:13 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Search behaviour]]></category>
		<category><![CDATA[Search engines]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Change Management]]></category>
		<category><![CDATA[data insight]]></category>
		<category><![CDATA[encrypted data]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[keyword]]></category>
		<category><![CDATA[search]]></category>
		<category><![CDATA[search algorithms]]></category>

		<guid isPermaLink="false">http://www.reformdigital.com/?p=2418</guid>
		<description><![CDATA[At Reform lively debate and conversation is encouraged as we develop our take on the latest developments in the ever-changing world of digital. Digital marketing is far from black or white (no search-related hat pun intended!), and through these debates we believe that we can better relay our thoughts on both sides of the fence [...]]]></description>
		<wfw:commentRss>http://www.reformdigital.com/blog/google-keyword-not-provided-encrypted-search-and-seo/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Yandex &#8211; Yet ANother inDEX?</title>
		<link>http://www.reformdigital.com/blog/yandex-yet-another-index</link>
		<comments>http://www.reformdigital.com/blog/yandex-yet-another-index#comments</comments>
		<pubDate>Mon, 26 Sep 2011 16:30:37 +0000</pubDate>
		<dc:creator>Penny</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[International]]></category>
		<category><![CDATA[Pay per click]]></category>
		<category><![CDATA[Search engines]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Digital strategy]]></category>
		<category><![CDATA[International strategy]]></category>
		<category><![CDATA[ppc]]></category>
		<category><![CDATA[search]]></category>
		<category><![CDATA[yandex]]></category>

		<guid isPermaLink="false">http://www.reformdigital.com/?p=2315</guid>
		<description><![CDATA[There are parts of the world where Google is not dominant. In Russia the search engine Yandex is the market leader with a market share of over 60%. Helped by rapidly growing internet usage in Russia, the search engine doubled the number of searches it handles between 2008 and 2009. For online businesses operating in [...]]]></description>
		<wfw:commentRss>http://www.reformdigital.com/blog/yandex-yet-another-index/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The new domain name game</title>
		<link>http://www.reformdigital.com/blog/the-new-domain-name-game</link>
		<comments>http://www.reformdigital.com/blog/the-new-domain-name-game#comments</comments>
		<pubDate>Mon, 12 Sep 2011 11:57:53 +0000</pubDate>
		<dc:creator>Anthony</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Brand reputation]]></category>
		<category><![CDATA[Data]]></category>
		<category><![CDATA[Digital media]]></category>
		<category><![CDATA[Digital reputation]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[International]]></category>
		<category><![CDATA[Pay per click]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[Search behaviour]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[.xxx]]></category>
		<category><![CDATA[brand monitoring]]></category>
		<category><![CDATA[brand reputation]]></category>
		<category><![CDATA[Digital Business]]></category>
		<category><![CDATA[domain names]]></category>
		<category><![CDATA[domain structure]]></category>
		<category><![CDATA[google ranking]]></category>
		<category><![CDATA[International strategy]]></category>
		<category><![CDATA[search engine optimisation]]></category>
		<category><![CDATA[tailored domains]]></category>

		<guid isPermaLink="false">http://www.reformdigital.com/?p=2277</guid>
		<description><![CDATA[Starting in January 2012, companies will have the opportunity to register new tailored domain names. Traditional naming conventions such as .com and .net will continue to exist, but brands will be able to use other words or phrases, such as their own brand name, as their domain name. For example, Reform.com could use reform.reform and [...]]]></description>
		<wfw:commentRss>http://www.reformdigital.com/blog/the-new-domain-name-game/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How businesses should (or shouldn’t) react to Google’s latest update</title>
		<link>http://www.reformdigital.com/blog/how-businesses-should-or-shouldnt-have-to-react-to-the-latest-seo-news</link>
		<comments>http://www.reformdigital.com/blog/how-businesses-should-or-shouldnt-have-to-react-to-the-latest-seo-news#comments</comments>
		<pubDate>Fri, 20 May 2011 16:25:22 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Brand reputation]]></category>
		<category><![CDATA[Digital media]]></category>
		<category><![CDATA[Digital reputation]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[Search agencies]]></category>
		<category><![CDATA[Search marketing strategy]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Digital Consultancy]]></category>
		<category><![CDATA[Digital strategy]]></category>
		<category><![CDATA[ecommerce]]></category>
		<category><![CDATA[google farmer]]></category>
		<category><![CDATA[google panda]]></category>
		<category><![CDATA[Multichannel strategy]]></category>
		<category><![CDATA[overstock]]></category>

		<guid isPermaLink="false">http://www.reformdigital.com/?p=1866</guid>
		<description><![CDATA[SEO has come a long way in the past decade, with companies focusing on search as a key component of their digital marketing strategy. And while you can probably guess I would be in the position to say such a thing, the truth is that SEO can indeed make or break a business on the [...]]]></description>
		<wfw:commentRss>http://www.reformdigital.com/blog/how-businesses-should-or-shouldnt-have-to-react-to-the-latest-seo-news/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Google testing a redesigned search results page for US search users</title>
		<link>http://www.reformdigital.com/blog/google-testing-new-search-result-layout</link>
		<comments>http://www.reformdigital.com/blog/google-testing-new-search-result-layout#comments</comments>
		<pubDate>Sat, 07 May 2011 09:16:03 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[Change Management]]></category>
		<category><![CDATA[Digital strategy]]></category>
		<category><![CDATA[google plus one]]></category>
		<category><![CDATA[google results]]></category>
		<category><![CDATA[google search]]></category>
		<category><![CDATA[social networking]]></category>

		<guid isPermaLink="false">http://www.reformdigital.com/?p=1836</guid>
		<description><![CDATA[In the U.S. Google users are seeing a different look and feel to their search results page. This is the latest of several &#8220;tests&#8221; on Google.com &#8211; such as some users seeing &#8220;Google Voice Search&#8221; earlier this week. As seen above (click the image to see a full size version) &#8211; the search results page [...]]]></description>
		<wfw:commentRss>http://www.reformdigital.com/blog/google-testing-new-search-result-layout/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Google updates: Panda/Farmer</title>
		<link>http://www.reformdigital.com/blog/google-updates-panda-uk-and-farmer-us-2</link>
		<comments>http://www.reformdigital.com/blog/google-updates-panda-uk-and-farmer-us-2#comments</comments>
		<pubDate>Thu, 21 Apr 2011 08:27:23 +0000</pubDate>
		<dc:creator>matt</dc:creator>
				<category><![CDATA[Consultancy]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[International]]></category>
		<category><![CDATA[Search marketing services]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Digital Consultancy]]></category>
		<category><![CDATA[Digital strategy]]></category>
		<category><![CDATA[google algorithm]]></category>
		<category><![CDATA[google caffeine]]></category>
		<category><![CDATA[google farmer]]></category>
		<category><![CDATA[google panda]]></category>
		<category><![CDATA[google update]]></category>
		<category><![CDATA[Multichannel strategy]]></category>
		<category><![CDATA[seo updates]]></category>

		<guid isPermaLink="false">http://www.reformdigital.com/?p=1793</guid>
		<description><![CDATA[Over recent weeks the internet has been alive with commentary on Google’s recent changes to its search algorithms, labelled by some as “farmer” and others as “panda”. The changes that were initiated in the USA are now permeating Google sites worldwide with changes now evident on google.co.uk. Some of these changes are perceived to be [...]]]></description>
		<wfw:commentRss>http://www.reformdigital.com/blog/google-updates-panda-uk-and-farmer-us-2/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Is It Good To Be Bad In SEO?</title>
		<link>http://www.reformdigital.com/blog/is-it-good-to-be-bad-in-seo</link>
		<comments>http://www.reformdigital.com/blog/is-it-good-to-be-bad-in-seo#comments</comments>
		<pubDate>Thu, 02 Dec 2010 11:43:58 +0000</pubDate>
		<dc:creator>Penny</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[Search engines]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Change Management]]></category>
		<category><![CDATA[Digital strategy]]></category>
		<category><![CDATA[google algorithm]]></category>
		<category><![CDATA[Management Consultancy]]></category>
		<category><![CDATA[search engine optimisation]]></category>

		<guid isPermaLink="false">http://www.reformdigital.com/?p=1293</guid>
		<description><![CDATA[There’s an old saying that all publicity, even bad publicity, is good publicity. In a recent article from The New York Times, Search Engine Optimization through search juggernaut Google proves that the old saying may be the current truth in ecommerce. The story details a consumer who purchased a pair of Lafont sunglasses from DecorMyEyes.com, [...]]]></description>
		<wfw:commentRss>http://www.reformdigital.com/blog/is-it-good-to-be-bad-in-seo/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Search Engine Marketing in India &#8211; International Search Review Issue Number 4</title>
		<link>http://www.reformdigital.com/blog/search-engine-marketing-in-india</link>
		<comments>http://www.reformdigital.com/blog/search-engine-marketing-in-india#comments</comments>
		<pubDate>Fri, 29 Oct 2010 13:48:44 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[International]]></category>
		<category><![CDATA[data insight]]></category>
		<category><![CDATA[Digital Business]]></category>
		<category><![CDATA[india]]></category>
		<category><![CDATA[international seo]]></category>
		<category><![CDATA[International strategy]]></category>
		<category><![CDATA[ppc]]></category>
		<category><![CDATA[search market in india]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.reformdigital.com/?p=1251</guid>
		<description><![CDATA[Reform has published issue number four of the &#8220;International Search Review&#8221;. After a run of Google-unfriendly markets like China, Korea and Russia, we&#8217;ve moved to an Asian market that loves Google (and the feeling among users in India perhaps is mutual)! It&#8217;s also one of the most untapped internet markets in the world, and one [...]]]></description>
		<wfw:commentRss>http://www.reformdigital.com/blog/search-engine-marketing-in-india/feed</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>You&#8217;ve got the most beautiful and intelligent and relevant online brand presence &#8211; but nobody knows you&#8217;re there&#8230;</title>
		<link>http://www.reformdigital.com/blog/youve-got-the-most-beautiful-and-intelligent-and-relevant-online-brand-presence-but-nobody-knows-youre-there</link>
		<comments>http://www.reformdigital.com/blog/youve-got-the-most-beautiful-and-intelligent-and-relevant-online-brand-presence-but-nobody-knows-youre-there#comments</comments>
		<pubDate>Fri, 03 Sep 2010 14:50:05 +0000</pubDate>
		<dc:creator>Penny</dc:creator>
				<category><![CDATA[Search behaviour]]></category>
		<category><![CDATA[Search marketing strategy]]></category>
		<category><![CDATA[content dissemination]]></category>
		<category><![CDATA[Digital strategy]]></category>
		<category><![CDATA[ppc]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Social media]]></category>

		<guid isPermaLink="false">http://www.reformdigital.com/?p=1113</guid>
		<description><![CDATA[I am constant amazed that some of the most intelligent people I know believe in the power of Google to such an extent, that they even credit it with the ability to discern between &#8216;good&#8217; and &#8216;bad&#8217;. Google does have it&#8217;s own in-built &#8216;quality control&#8217; i.e. human beings looking at stuff, but the algorithm and [...]]]></description>
		<wfw:commentRss>http://www.reformdigital.com/blog/youve-got-the-most-beautiful-and-intelligent-and-relevant-online-brand-presence-but-nobody-knows-youre-there/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The SEO community starts to test social media search optimisation strategies</title>
		<link>http://www.reformdigital.com/blog/the-seo-community-starts-to-test-social-media-search-optimisation-strategies</link>
		<comments>http://www.reformdigital.com/blog/the-seo-community-starts-to-test-social-media-search-optimisation-strategies#comments</comments>
		<pubDate>Fri, 02 Jul 2010 08:46:43 +0000</pubDate>
		<dc:creator>Amanda</dc:creator>
				<category><![CDATA[Search behaviour]]></category>
		<category><![CDATA[Search engines]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[data insight]]></category>
		<category><![CDATA[Digital strategy]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[social media optimisation]]></category>
		<category><![CDATA[social media search]]></category>
		<category><![CDATA[social media search engines]]></category>
		<category><![CDATA[social media strategy]]></category>

		<guid isPermaLink="false">http://www.reformdigital.com/?p=1051</guid>
		<description><![CDATA[When we think of search we think of external search i.e. search engines like Google that act as windows onto the web. From these windows we can find and access news, videos, social media forums, maps – as well as a wealth of branded content and information about businesses, products &#38; services. But of course [...]]]></description>
		<wfw:commentRss>http://www.reformdigital.com/blog/the-seo-community-starts-to-test-social-media-search-optimisation-strategies/feed</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Search Engine Marketing in Korea – International Search Review Issue 3</title>
		<link>http://www.reformdigital.com/blog/korea-search-marketing</link>
		<comments>http://www.reformdigital.com/blog/korea-search-marketing#comments</comments>
		<pubDate>Fri, 18 Jun 2010 16:35:06 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[International]]></category>
		<category><![CDATA[data insight]]></category>
		<category><![CDATA[daum]]></category>
		<category><![CDATA[international search review]]></category>
		<category><![CDATA[international seo]]></category>
		<category><![CDATA[International strategy]]></category>
		<category><![CDATA[korea search engine use]]></category>
		<category><![CDATA[market research]]></category>
		<category><![CDATA[naver]]></category>
		<category><![CDATA[search marketing in korea]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.reformdigital.com/?p=1029</guid>
		<description><![CDATA[Reform continues on its world tour with issue number three of the “International Search Review.” After the first two issues covered China and Russia, this one looks at a search market that many western marketers struggle to decipher. Download a copy of the full “Korea Search Review” issue here. South Korea (like China and Russia) [...]]]></description>
		<wfw:commentRss>http://www.reformdigital.com/blog/korea-search-marketing/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Thinking outside the search box.</title>
		<link>http://www.reformdigital.com/blog/thinking-outside-the-search-box</link>
		<comments>http://www.reformdigital.com/blog/thinking-outside-the-search-box#comments</comments>
		<pubDate>Fri, 28 May 2010 10:16:42 +0000</pubDate>
		<dc:creator>Penny</dc:creator>
				<category><![CDATA[Search behaviour]]></category>
		<category><![CDATA[Search marketing strategy]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[data insight]]></category>
		<category><![CDATA[Digital strategy]]></category>
		<category><![CDATA[Multichannel strategy]]></category>
		<category><![CDATA[ppc]]></category>
		<category><![CDATA[search marketing]]></category>

		<guid isPermaLink="false">http://www.reformdigital.com/?p=996</guid>
		<description><![CDATA[I’m not going to bang on about how great search is, or about how you should make sure that your site maximises the use of SEO with PPC as part of an integrated strategy involving all types of media. Chances are you hear that all the time anyway if you work with us. However, I [...]]]></description>
		<wfw:commentRss>http://www.reformdigital.com/blog/thinking-outside-the-search-box/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The importance of search</title>
		<link>http://www.reformdigital.com/blog/the-importance-of-search</link>
		<comments>http://www.reformdigital.com/blog/the-importance-of-search#comments</comments>
		<pubDate>Thu, 25 Mar 2010 08:48:39 +0000</pubDate>
		<dc:creator>Graham</dc:creator>
				<category><![CDATA[Search engines]]></category>
		<category><![CDATA[Search marketing strategy]]></category>
		<category><![CDATA[search]]></category>
		<category><![CDATA[Search behaviour]]></category>
		<category><![CDATA[search engine optimization]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.reformdigital.com/?p=868</guid>
		<description><![CDATA[In a world where technology has evolved so quickly over the last few decades it is good to see an increasing understanding that technology in its own right is of little consequence. The key is the way that technology interacts with its users. An MP3 player is not much use without its headphones, a mobile [...]]]></description>
		<wfw:commentRss>http://www.reformdigital.com/blog/the-importance-of-search/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Looking Into China&#8217;s Search Market &amp; Social Networking Usage</title>
		<link>http://www.reformdigital.com/blog/china-search-marketing</link>
		<comments>http://www.reformdigital.com/blog/china-search-marketing#comments</comments>
		<pubDate>Thu, 07 Jan 2010 19:50:35 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Research]]></category>
		<category><![CDATA[china search marketing]]></category>
		<category><![CDATA[international search review]]></category>
		<category><![CDATA[international seo]]></category>
		<category><![CDATA[ppc]]></category>
		<category><![CDATA[search marketing]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[social network]]></category>
		<category><![CDATA[social networks in china]]></category>

		<guid isPermaLink="false">http://www.reformdigital.com/?p=730</guid>
		<description><![CDATA[To kick off the new year, Reform is releasing the first of several in a series of their &#8220;International Search Reviews&#8221;.  The first one concentrates on the search market in China, which is rapidly evolving as we speak &#8211; even in the past week or so, where we&#8217;ve seen Microsoft announce how its making the [...]]]></description>
		<wfw:commentRss>http://www.reformdigital.com/blog/china-search-marketing/feed</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>The reinvention of an all together more grown up search</title>
		<link>http://www.reformdigital.com/blog/the-reinvention-of-an-all-together-more-grown-up-search</link>
		<comments>http://www.reformdigital.com/blog/the-reinvention-of-an-all-together-more-grown-up-search#comments</comments>
		<pubDate>Thu, 19 Nov 2009 10:13:29 +0000</pubDate>
		<dc:creator>Heidi</dc:creator>
				<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Pay per click]]></category>
		<category><![CDATA[Search agencies]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[ppc]]></category>
		<category><![CDATA[search]]></category>
		<category><![CDATA[search engine strategies]]></category>
		<category><![CDATA[search marketing]]></category>
		<category><![CDATA[Search marketing strategy]]></category>

		<guid isPermaLink="false">http://www.reformdigital.com/?p=634</guid>
		<description><![CDATA[Search has come a long way in its early years as a marketing channel. But it is still immature, and we all need to take responsibility – clients, agents, engines and trade associations – to take the industry to a new level of innovation and efficiency. It’s time for search to grow up. To be reinvented.]]></description>
		<wfw:commentRss>http://www.reformdigital.com/blog/the-reinvention-of-an-all-together-more-grown-up-search/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
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