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	<title>Reform &#187; shopping experience</title>
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		<title>Adding value to online retail: the in-store shopping experience</title>
		<link>http://www.reformdigital.com/blog/adding-value-to-online-retail-the-in-store-shopping-experience</link>
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		<pubDate>Sun, 21 Feb 2010 11:29:31 +0000</pubDate>
		<dc:creator>Amanda</dc:creator>
				<category><![CDATA[Digital media]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[clothing sector]]></category>
		<category><![CDATA[Digital Business]]></category>
		<category><![CDATA[e-tail]]></category>
		<category><![CDATA[ecommerce]]></category>
		<category><![CDATA[IMRG]]></category>
		<category><![CDATA[in-store]]></category>
		<category><![CDATA[shopping experience]]></category>
		<category><![CDATA[Top Shop]]></category>

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		<description><![CDATA[With time to kill in between appointments last week I found myself in Top Shop’s flagship store on Oxford Street in London. Not for the first time I was struck by how different the shopping experience is. Indeed Top Shop is less of a shop nowadays, more like a nightclub-cum-youth club-cum-beauty salon. With TVs and [...]]]></description>
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