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	<title>Reform &#187; Social media</title>
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		<title>Has Facebook killed the birthday card?</title>
		<link>http://www.reformdigital.com/blog/has-facebook-killed-the-birthday-card</link>
		<comments>http://www.reformdigital.com/blog/has-facebook-killed-the-birthday-card#comments</comments>
		<pubDate>Fri, 15 Apr 2011 13:21:11 +0000</pubDate>
		<dc:creator>Anthony</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[awareness]]></category>
		<category><![CDATA[birthday reminders]]></category>
		<category><![CDATA[birthdays]]></category>
		<category><![CDATA[Change Management]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[information]]></category>
		<category><![CDATA[online behaviour]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[social media strategy]]></category>

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		<description><![CDATA[Here’s a scenario&#8230; It’s the morning of your birthday. You hear the post arrive through the door and rush out to gather up all the pretty pink, red, blue, green envelopes that are waiting for you on the door mat. Lovely cards picked out by friends and family who have been thoughtful enough to know [...]]]></description>
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		<title>You&#8217;ve got the most beautiful and intelligent and relevant online brand presence &#8211; but nobody knows you&#8217;re there&#8230;</title>
		<link>http://www.reformdigital.com/blog/youve-got-the-most-beautiful-and-intelligent-and-relevant-online-brand-presence-but-nobody-knows-youre-there</link>
		<comments>http://www.reformdigital.com/blog/youve-got-the-most-beautiful-and-intelligent-and-relevant-online-brand-presence-but-nobody-knows-youre-there#comments</comments>
		<pubDate>Fri, 03 Sep 2010 14:50:05 +0000</pubDate>
		<dc:creator>Penny</dc:creator>
				<category><![CDATA[Search behaviour]]></category>
		<category><![CDATA[Search marketing strategy]]></category>
		<category><![CDATA[content dissemination]]></category>
		<category><![CDATA[Digital strategy]]></category>
		<category><![CDATA[ppc]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Social media]]></category>

		<guid isPermaLink="false">http://www.reformdigital.com/?p=1113</guid>
		<description><![CDATA[I am constant amazed that some of the most intelligent people I know believe in the power of Google to such an extent, that they even credit it with the ability to discern between &#8216;good&#8217; and &#8216;bad&#8217;. Google does have it&#8217;s own in-built &#8216;quality control&#8217; i.e. human beings looking at stuff, but the algorithm and [...]]]></description>
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		<title>Who searches for who?</title>
		<link>http://www.reformdigital.com/blog/who-searches-for-who</link>
		<comments>http://www.reformdigital.com/blog/who-searches-for-who#comments</comments>
		<pubDate>Fri, 09 Jul 2010 09:28:45 +0000</pubDate>
		<dc:creator>Penny</dc:creator>
				<category><![CDATA[Search behaviour]]></category>
		<category><![CDATA[Search marketing strategy]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[big conversation]]></category>
		<category><![CDATA[Reform]]></category>
		<category><![CDATA[search activity]]></category>
		<category><![CDATA[social media strategy]]></category>

		<guid isPermaLink="false">http://www.reformdigital.com/?p=1059</guid>
		<description><![CDATA[In a world dominated by social media and the Facebook generation, brands are &#8211; naturally enough &#8211; focused on making sure they are in front of people.  Search techniques are sophisticated and complex.  Billions in revenue has flowed into Google. Behind all this activity, however, lies a huge shift in how we use media.  Profound [...]]]></description>
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		<title>Search Engine Marketing in Russia &#8211; International Search Review Issue 2</title>
		<link>http://www.reformdigital.com/blog/search-engine-market-review-issue-2-russia</link>
		<comments>http://www.reformdigital.com/blog/search-engine-market-review-issue-2-russia#comments</comments>
		<pubDate>Tue, 16 Feb 2010 18:32:07 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[International]]></category>
		<category><![CDATA[Pay per click]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Digital Business]]></category>
		<category><![CDATA[Digital strategy]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[international seo]]></category>
		<category><![CDATA[ppc]]></category>
		<category><![CDATA[search algorithms]]></category>
		<category><![CDATA[search market statistics]]></category>
		<category><![CDATA[search marketing]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[yandex]]></category>

		<guid isPermaLink="false">http://www.reformdigital.com/?p=822</guid>
		<description><![CDATA[Thanks to everyone for their feedback on the first issue of Reform&#8217;s International Search Review. Issue number two is now available, as we move north into Russia.  Like China, Russia is a large market where Google is not the search engine of choice, playing second fiddle to Yandex.ru.  As a result, SEO and general search [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Google and Bing to Add Twitter Tweets in Search Results… Is That a Good Thing?</title>
		<link>http://www.reformdigital.com/blog/google-and-bing-to-add-twitter-tweets-in-search-results</link>
		<comments>http://www.reformdigital.com/blog/google-and-bing-to-add-twitter-tweets-in-search-results#comments</comments>
		<pubDate>Thu, 22 Oct 2009 18:20:32 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Digital media]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[bing]]></category>
		<category><![CDATA[editorial]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[search algorithms]]></category>
		<category><![CDATA[Search engines]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://www.reformdigital.com/?p=552</guid>
		<description><![CDATA[News came out yesterday that claimed both Google and Microsoft Bing are going to include a bit more tweets from Twitter in their search results.  The search marketing world was abuzz, with comments and ideas for how they can expand their search marketing capabilities and how Bing and Google will benefit greatly from these “real [...]]]></description>
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