Comments on: We need to look beyond the media landscape to predict future media change http://www.reformdigital.com/blog/we-need-to-look-beyond-the-media-landscape-to-predict-future-media-change Mon, 02 Aug 2010 10:13:27 +0000 http://wordpress.org/?v=2.9 hourly 1 By: Jay Cooper http://www.reformdigital.com/blog/we-need-to-look-beyond-the-media-landscape-to-predict-future-media-change/comment-page-1#comment-5 Jay Cooper Mon, 05 Oct 2009 13:00:18 +0000 http://www.reformdigital.com/?p=538#comment-5 Good article. I think we have to plan to look at mobile from a different context. Mobile is a medium but it isn't media. It is designed for communication, not broadcast. It is consumed during different mindsets but can't dictate when and where you consume...OK, maybe signal range does undermine my last point. But overall, if media planners are planning mobile as a media as it is currently seen, I predict trouble ahead! JC Good article.

I think we have to plan to look at mobile from a different context. Mobile is a medium but it isn’t media. It is designed for communication, not broadcast. It is consumed during different mindsets but can’t dictate when and where you consume…OK, maybe signal range does undermine my last point.

But overall, if media planners are planning mobile as a media as it is currently seen, I predict trouble ahead!

JC

]]>