From time to time, even the most reliable contract templates need to change.
Digital changes at such a pace that contracts have to be refreshed all the time and remuneration offered by agencies to clients is also evolving.
Whether they’re the best model to employ or not, pure CPA deals are just one of the new remuneration solutions in play today and its worth knowing all about them for when the client asks you for it.
You’re paying – or being paid – for the delivery of a service for an equitable price, which can be measured in lots of ways and its the equitable bit which keeps business alive. You can’t attract price-conscious customers without something unique or compelling and if you can demonstrate improved ROI, its hopefully worth a premium.
Whether you are an advertiser, agency or media owner, we will work with you to ensure your agreements are fit for purpose and aim to deliver what you really need for the right consideration.