Like it or not, everyone has them. You have to know what you’re paying for and what you’re going to get. You try to remove the element of doubt and grey areas, but it doesn’t matter whether you’re the media agency, media owner or the client, you’ll never fully eradicate them.
There is so much room for manoeuvre on data ownership, intellectual property, system access and transfer (Google and Doubleclick being prime examples), exclusivity, non-compete, etc. You need eyes in the back of your head to spot and manage them all and can’t afford to lose control of any.
We can help create and manage contracts in plain English and we’ll make sure you understand what’s in, what’s out and how to spot any clauses the partner hasn’t taken advantage of.
Moving your business is difficult to do without some short term loss of productivity, but longer term data loss is harder to overcome.
If you’re a media owner selling space, a buyer of the space or an agency, Reform’s extensive experience negotiating both digital and traditional contracts can make a real difference to you.