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	<title>Reform</title>
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		<title>SOPA, PIPA and the end of the world as we know it?</title>
		<link>http://www.reformdigital.com/blog/sopa-pipa-and-the-end-of-the-world-as-we-know-it</link>
		<comments>http://www.reformdigital.com/blog/sopa-pipa-and-the-end-of-the-world-as-we-know-it#comments</comments>
		<pubDate>Thu, 26 Jan 2012 12:01:18 +0000</pubDate>
		<dc:creator>lucym</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[Change Management]]></category>
		<category><![CDATA[Digital strategy]]></category>
		<category><![CDATA[Online Piracy]]></category>
		<category><![CDATA[Online Piracy act]]></category>
		<category><![CDATA[PIPA]]></category>
		<category><![CDATA[SOPA]]></category>
		<category><![CDATA[US congress]]></category>
		<category><![CDATA[US Presidential candidate]]></category>

		<guid isPermaLink="false">http://www.reformdigital.com/?p=2560</guid>
		<description><![CDATA[Last week marked an extraordinary milestone in the relationship between the internet and politics. The signs that the internet is changing the way that governments and politics work have been there for a while. Barack Obama was arguably the first US Presidential candidate to harness the power of social media to win his election campaign [...]]]></description>
		<wfw:commentRss>http://www.reformdigital.com/blog/sopa-pipa-and-the-end-of-the-world-as-we-know-it/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Google+ &#8211; Google’s combination of search and social</title>
		<link>http://www.reformdigital.com/blog/google-plus-googles-combination-of-search-and-social</link>
		<comments>http://www.reformdigital.com/blog/google-plus-googles-combination-of-search-and-social#comments</comments>
		<pubDate>Thu, 19 Jan 2012 19:28:44 +0000</pubDate>
		<dc:creator>priya</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Digital media]]></category>
		<category><![CDATA[Digital reputation]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Search engines]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[Digital Business]]></category>
		<category><![CDATA[g+]]></category>
		<category><![CDATA[google plus]]></category>
		<category><![CDATA[search]]></category>
		<category><![CDATA[social media strategy]]></category>

		<guid isPermaLink="false">http://www.reformdigital.com/?p=2545</guid>
		<description><![CDATA[Google’s announcement of the uplifting of Google+ (or G+) pages within search results has been eliciting reactions from a number of people in the search industry. Everyone seems to have an opinion about how they feel Google’s new preferences will affect search results, but in the furore that this has raised, businesses have to ask [...]]]></description>
		<wfw:commentRss>http://www.reformdigital.com/blog/google-plus-googles-combination-of-search-and-social/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Re-defining e-commerce sales</title>
		<link>http://www.reformdigital.com/blog/re-defining-e-commerce-sales</link>
		<comments>http://www.reformdigital.com/blog/re-defining-e-commerce-sales#comments</comments>
		<pubDate>Wed, 07 Dec 2011 17:18:43 +0000</pubDate>
		<dc:creator>Anthony</dc:creator>
				<category><![CDATA[Brand reputation]]></category>
		<category><![CDATA[Consumption trends]]></category>
		<category><![CDATA[Data]]></category>
		<category><![CDATA[Digital reputation]]></category>
		<category><![CDATA[International]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[Search behaviour]]></category>
		<category><![CDATA[brand reputation]]></category>
		<category><![CDATA[defining e-commerce]]></category>
		<category><![CDATA[e-commerce]]></category>
		<category><![CDATA[e-commerce sales]]></category>
		<category><![CDATA[mobiles]]></category>
		<category><![CDATA[Multichannel strategy]]></category>
		<category><![CDATA[smartphone]]></category>

		<guid isPermaLink="false">http://www.reformdigital.com/?p=2479</guid>
		<description><![CDATA[What defines an e-commerce sale? This may seem like a question with an easy answer, “sales made online”, right? Not necessarily. A recent article in the Harvard Business Review by Darrell Rigby titled “The Future of Shopping” points out that the influence of e-commerce on sales is not simply about the daily report you receive [...]]]></description>
		<wfw:commentRss>http://www.reformdigital.com/blog/re-defining-e-commerce-sales/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Strictly come surfing – at the half way mark</title>
		<link>http://www.reformdigital.com/blog/strictly-come-surfing-at-the-half-way-mark</link>
		<comments>http://www.reformdigital.com/blog/strictly-come-surfing-at-the-half-way-mark#comments</comments>
		<pubDate>Mon, 28 Nov 2011 11:50:45 +0000</pubDate>
		<dc:creator>Anthony</dc:creator>
				<category><![CDATA[Brand reputation]]></category>
		<category><![CDATA[Data]]></category>
		<category><![CDATA[Entertainment]]></category>
		<category><![CDATA[International]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[Strictly come searching]]></category>
		<category><![CDATA[data insight]]></category>
		<category><![CDATA[guardian media monkey blog]]></category>
		<category><![CDATA[social media strategy]]></category>
		<category><![CDATA[strictly come dancing 2011]]></category>

		<guid isPermaLink="false">http://www.reformdigital.com/?p=2458</guid>
		<description><![CDATA[Last year, after an off the cuff comment in a meeting with our PR agency I set about digging around online data sources to see if they could be used to see who would win Strictly Come Dancing. Looking at search and social data in the build up to the show launching last autumn, there [...]]]></description>
		<wfw:commentRss>http://www.reformdigital.com/blog/strictly-come-surfing-at-the-half-way-mark/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Retailers: Top tips for maximizing your mobile visibility</title>
		<link>http://www.reformdigital.com/blog/retailers-top-tips-for-maximizing-your-mobile-visibility</link>
		<comments>http://www.reformdigital.com/blog/retailers-top-tips-for-maximizing-your-mobile-visibility#comments</comments>
		<pubDate>Tue, 15 Nov 2011 10:14:44 +0000</pubDate>
		<dc:creator>lucym</dc:creator>
				<category><![CDATA[Mobile]]></category>
		<category><![CDATA[christmas search campaigns]]></category>
		<category><![CDATA[mcommerce]]></category>
		<category><![CDATA[mobile search]]></category>
		<category><![CDATA[mobile search tips]]></category>
		<category><![CDATA[mobile SEO]]></category>
		<category><![CDATA[Mobile strategy]]></category>
		<category><![CDATA[Multichannel strategy]]></category>
		<category><![CDATA[retail ecommerce]]></category>

		<guid isPermaLink="false">http://www.reformdigital.com/?p=2427</guid>
		<description><![CDATA[As Christmas approaches, retailers must position themselves to maximize their visibility amongst consumers, especially during challenging economic conditions where budgets are tight. In an increasingly wired world, consumers are turning to their mobile devices and tablets for guidance. This is only likely to increase during the Christmas season, as consumers are expected to conduct more [...]]]></description>
		<wfw:commentRss>http://www.reformdigital.com/blog/retailers-top-tips-for-maximizing-your-mobile-visibility/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Google SSL update and its impact on SEO, SEM and more.</title>
		<link>http://www.reformdigital.com/blog/google-keyword-not-provided-encrypted-search-and-seo</link>
		<comments>http://www.reformdigital.com/blog/google-keyword-not-provided-encrypted-search-and-seo#comments</comments>
		<pubDate>Mon, 07 Nov 2011 23:00:13 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Search behaviour]]></category>
		<category><![CDATA[Search engines]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Change Management]]></category>
		<category><![CDATA[data insight]]></category>
		<category><![CDATA[encrypted data]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[keyword]]></category>
		<category><![CDATA[search]]></category>
		<category><![CDATA[search algorithms]]></category>

		<guid isPermaLink="false">http://www.reformdigital.com/?p=2418</guid>
		<description><![CDATA[At Reform lively debate and conversation is encouraged as we develop our take on the latest developments in the ever-changing world of digital. Digital marketing is far from black or white (no search-related hat pun intended!), and through these debates we believe that we can better relay our thoughts on both sides of the fence [...]]]></description>
		<wfw:commentRss>http://www.reformdigital.com/blog/google-keyword-not-provided-encrypted-search-and-seo/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>To App Or Not To App? The rise and rise of mobile</title>
		<link>http://www.reformdigital.com/blog/to-app-or-not-to-app-the-rise-and-rise-of-mobile</link>
		<comments>http://www.reformdigital.com/blog/to-app-or-not-to-app-the-rise-and-rise-of-mobile#comments</comments>
		<pubDate>Mon, 31 Oct 2011 15:20:57 +0000</pubDate>
		<dc:creator>Anthony</dc:creator>
				<category><![CDATA[About Reform]]></category>
		<category><![CDATA[Brand reputation]]></category>
		<category><![CDATA[Data]]></category>
		<category><![CDATA[Digital reputation]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[Search behaviour]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[android]]></category>
		<category><![CDATA[apps]]></category>
		<category><![CDATA[generic top level domains]]></category>
		<category><![CDATA[gtld]]></category>
		<category><![CDATA[International strategy]]></category>
		<category><![CDATA[iphone]]></category>
		<category><![CDATA[mobile optimised site]]></category>
		<category><![CDATA[Mobile strategy]]></category>
		<category><![CDATA[mobile website]]></category>
		<category><![CDATA[smartphone]]></category>

		<guid isPermaLink="false">http://www.reformdigital.com/?p=2406</guid>
		<description><![CDATA[Where is your mobile right now? Are you using it to read this blog? Are you looking at an app? Are you browsing a web page? Are you on a call? Are you texting? Is it on the table next to you?  Has your five year old got their hands on it? When did you [...]]]></description>
		<wfw:commentRss>http://www.reformdigital.com/blog/to-app-or-not-to-app-the-rise-and-rise-of-mobile/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The untapped potential of online video</title>
		<link>http://www.reformdigital.com/blog/the-untapped-potential-of-online-video</link>
		<comments>http://www.reformdigital.com/blog/the-untapped-potential-of-online-video#comments</comments>
		<pubDate>Fri, 21 Oct 2011 15:50:26 +0000</pubDate>
		<dc:creator>Anthony</dc:creator>
				<category><![CDATA[Brand reputation]]></category>
		<category><![CDATA[Consumption trends]]></category>
		<category><![CDATA[Digital media]]></category>
		<category><![CDATA[Digital reputation]]></category>
		<category><![CDATA[International]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[brands]]></category>
		<category><![CDATA[canada]]></category>
		<category><![CDATA[china]]></category>
		<category><![CDATA[future of digital]]></category>
		<category><![CDATA[International strategy]]></category>
		<category><![CDATA[latest trends]]></category>
		<category><![CDATA[online video]]></category>
		<category><![CDATA[online video content]]></category>
		<category><![CDATA[Operational Improvement]]></category>
		<category><![CDATA[USA]]></category>
		<category><![CDATA[video]]></category>

		<guid isPermaLink="false">http://www.reformdigital.com/?p=2379</guid>
		<description><![CDATA[Recently I had the privilege of jumping across the pond to attend the online media, marketing and advertising expo, OMMA. Not only was it two inspiring days of serious talks and discussions with all the most up-to-date news, information and ideas in the world of online marketing but plenty speculation on the future of digital. [...]]]></description>
		<wfw:commentRss>http://www.reformdigital.com/blog/the-untapped-potential-of-online-video/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Real time serendipity and a frictionless Facebook experience</title>
		<link>http://www.reformdigital.com/blog/real-time-serendipity-and-a-frictionless-facebook-experience</link>
		<comments>http://www.reformdigital.com/blog/real-time-serendipity-and-a-frictionless-facebook-experience#comments</comments>
		<pubDate>Fri, 14 Oct 2011 16:21:46 +0000</pubDate>
		<dc:creator>Anthony</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Brand reputation]]></category>
		<category><![CDATA[Consumption trends]]></category>
		<category><![CDATA[Data]]></category>
		<category><![CDATA[Digital reputation]]></category>
		<category><![CDATA[Entertainment]]></category>
		<category><![CDATA[Search behaviour]]></category>
		<category><![CDATA[Search engines]]></category>
		<category><![CDATA[audience engagement]]></category>
		<category><![CDATA[client engagement]]></category>
		<category><![CDATA[data insight]]></category>
		<category><![CDATA[F8]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[optimising]]></category>
		<category><![CDATA[social media strategy]]></category>
		<category><![CDATA[target audience]]></category>

		<guid isPermaLink="false">http://www.reformdigital.com/?p=2371</guid>
		<description><![CDATA[Mark Zuckerberg used the words ‘real time serendipity’ and ‘frictionless engagement’ throughout the F8 conference last month.  A rough translation reads, ‘more engagement and less spam’. Much of the conference focused on the new “this is your life” time-lines and the new class of open graph apps, which no longer require authorisation for every story [...]]]></description>
		<wfw:commentRss>http://www.reformdigital.com/blog/real-time-serendipity-and-a-frictionless-facebook-experience/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Gamification strategies are now a key part of UX and customer engagement – ignore this and your brand will suffer</title>
		<link>http://www.reformdigital.com/blog/gamification-strategies-are-now-a-key-part-of-ux-and-customer-engagement%e2%80%93ignore-this-and-your-brand-will-suffer</link>
		<comments>http://www.reformdigital.com/blog/gamification-strategies-are-now-a-key-part-of-ux-and-customer-engagement%e2%80%93ignore-this-and-your-brand-will-suffer#comments</comments>
		<pubDate>Fri, 30 Sep 2011 12:56:20 +0000</pubDate>
		<dc:creator>Anthony</dc:creator>
				<category><![CDATA[Brand reputation]]></category>
		<category><![CDATA[Digital media]]></category>
		<category><![CDATA[Digital reputation]]></category>
		<category><![CDATA[Search behaviour]]></category>
		<category><![CDATA[Search engines]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[customer engagement]]></category>
		<category><![CDATA[Digital Consultancy]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[game developer communities]]></category>
		<category><![CDATA[games]]></category>
		<category><![CDATA[Gamification strategies]]></category>
		<category><![CDATA[social entrepreneurs]]></category>
		<category><![CDATA[social experience]]></category>
		<category><![CDATA[social media strategy]]></category>
		<category><![CDATA[technologies]]></category>

		<guid isPermaLink="false">http://www.reformdigital.com/?p=2324</guid>
		<description><![CDATA[Social media is a game. Some people (like me) don&#8217;t get that at first. Or maybe in the early days social platforms relied very much on early adopters who were happy just making friends (and maybe making out with them) via social. In the last twelve months however, engagement, challenges, rewards badges you can virtually [...]]]></description>
		<wfw:commentRss>http://www.reformdigital.com/blog/gamification-strategies-are-now-a-key-part-of-ux-and-customer-engagement%e2%80%93ignore-this-and-your-brand-will-suffer/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Yandex &#8211; Yet ANother inDEX?</title>
		<link>http://www.reformdigital.com/blog/yandex-yet-another-index</link>
		<comments>http://www.reformdigital.com/blog/yandex-yet-another-index#comments</comments>
		<pubDate>Mon, 26 Sep 2011 16:30:37 +0000</pubDate>
		<dc:creator>Penny</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[International]]></category>
		<category><![CDATA[Pay per click]]></category>
		<category><![CDATA[Search engines]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Digital strategy]]></category>
		<category><![CDATA[International strategy]]></category>
		<category><![CDATA[ppc]]></category>
		<category><![CDATA[search]]></category>
		<category><![CDATA[yandex]]></category>

		<guid isPermaLink="false">http://www.reformdigital.com/?p=2315</guid>
		<description><![CDATA[There are parts of the world where Google is not dominant. In Russia the search engine Yandex is the market leader with a market share of over 60%. Helped by rapidly growing internet usage in Russia, the search engine doubled the number of searches it handles between 2008 and 2009. For online businesses operating in [...]]]></description>
		<wfw:commentRss>http://www.reformdigital.com/blog/yandex-yet-another-index/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>From riots to dinosaurs – how digital continues to amaze me</title>
		<link>http://www.reformdigital.com/blog/from-riots-to-dinosaurs-how-digital-continues-to-amaze-me</link>
		<comments>http://www.reformdigital.com/blog/from-riots-to-dinosaurs-how-digital-continues-to-amaze-me#comments</comments>
		<pubDate>Thu, 22 Sep 2011 15:05:05 +0000</pubDate>
		<dc:creator>Anthony</dc:creator>
				<category><![CDATA[About Reform]]></category>
		<category><![CDATA[Consumption trends]]></category>
		<category><![CDATA[Digital media]]></category>
		<category><![CDATA[Digital reputation]]></category>
		<category><![CDATA[International]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Search behaviour]]></category>
		<category><![CDATA[Change Management]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[digital management]]></category>
		<category><![CDATA[online behaviour]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[social media strategy]]></category>
		<category><![CDATA[student placement]]></category>
		<category><![CDATA[Talent Management]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://www.reformdigital.com/?p=2304</guid>
		<description><![CDATA[I am a student from Birmingham City University, working at Reform on my placement year. A couple of months into my digital year in industry there are few things that have struck me&#8230; When I tell people I am working in digital for my placement year, a common reaction is to imagine a fantasy world, [...]]]></description>
		<wfw:commentRss>http://www.reformdigital.com/blog/from-riots-to-dinosaurs-how-digital-continues-to-amaze-me/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>The new domain name game</title>
		<link>http://www.reformdigital.com/blog/the-new-domain-name-game</link>
		<comments>http://www.reformdigital.com/blog/the-new-domain-name-game#comments</comments>
		<pubDate>Mon, 12 Sep 2011 11:57:53 +0000</pubDate>
		<dc:creator>Anthony</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Brand reputation]]></category>
		<category><![CDATA[Data]]></category>
		<category><![CDATA[Digital media]]></category>
		<category><![CDATA[Digital reputation]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[International]]></category>
		<category><![CDATA[Pay per click]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[Search behaviour]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[.xxx]]></category>
		<category><![CDATA[brand monitoring]]></category>
		<category><![CDATA[brand reputation]]></category>
		<category><![CDATA[Digital Business]]></category>
		<category><![CDATA[domain names]]></category>
		<category><![CDATA[domain structure]]></category>
		<category><![CDATA[google ranking]]></category>
		<category><![CDATA[International strategy]]></category>
		<category><![CDATA[search engine optimisation]]></category>
		<category><![CDATA[tailored domains]]></category>

		<guid isPermaLink="false">http://www.reformdigital.com/?p=2277</guid>
		<description><![CDATA[Starting in January 2012, companies will have the opportunity to register new tailored domain names. Traditional naming conventions such as .com and .net will continue to exist, but brands will be able to use other words or phrases, such as their own brand name, as their domain name. For example, Reform.com could use reform.reform and [...]]]></description>
		<wfw:commentRss>http://www.reformdigital.com/blog/the-new-domain-name-game/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Why businesses need a digital audit</title>
		<link>http://www.reformdigital.com/blog/why-you-need-a-digital-audit</link>
		<comments>http://www.reformdigital.com/blog/why-you-need-a-digital-audit#comments</comments>
		<pubDate>Tue, 16 Aug 2011 10:30:29 +0000</pubDate>
		<dc:creator>Anthony</dc:creator>
				<category><![CDATA[Audit]]></category>
		<category><![CDATA[Brand reputation]]></category>
		<category><![CDATA[Consultancy]]></category>
		<category><![CDATA[Digital media]]></category>
		<category><![CDATA[Digital reputation]]></category>
		<category><![CDATA[Pay per click]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[audits]]></category>
		<category><![CDATA[brand reputation]]></category>
		<category><![CDATA[Digital audit]]></category>
		<category><![CDATA[Digital Business]]></category>
		<category><![CDATA[Digital Consultancy]]></category>
		<category><![CDATA[Digital efficiency]]></category>
		<category><![CDATA[digital footprint]]></category>
		<category><![CDATA[digital performance]]></category>
		<category><![CDATA[Digital strategy]]></category>
		<category><![CDATA[PPC audit]]></category>
		<category><![CDATA[SEO audit]]></category>
		<category><![CDATA[Social media audit]]></category>

		<guid isPermaLink="false">http://www.reformdigital.com/?p=2258</guid>
		<description><![CDATA[Economic recovery or double-dip recession? Business targets achieved or way off the mark? Regardless, now is an optimal time to assess your digital marketing capabilities, to shave off any inefficiencies (both in terms of Pounds and practices) and to bolster your revenues and profit margins. Yes, you heard me right: digital can be inefficient. Comparative [...]]]></description>
		<wfw:commentRss>http://www.reformdigital.com/blog/why-you-need-a-digital-audit/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Search engine marketing in Malaysia – International search review issue number 7</title>
		<link>http://www.reformdigital.com/blog/search-engine-marketing-in-malaysia</link>
		<comments>http://www.reformdigital.com/blog/search-engine-marketing-in-malaysia#comments</comments>
		<pubDate>Mon, 01 Aug 2011 14:08:48 +0000</pubDate>
		<dc:creator>matt</dc:creator>
				<category><![CDATA[International]]></category>
		<category><![CDATA[Search behaviour]]></category>
		<category><![CDATA[Search engines]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Google Malaysia]]></category>
		<category><![CDATA[international search review]]></category>
		<category><![CDATA[Malaysia internet market]]></category>
		<category><![CDATA[Malaysia technological development]]></category>
		<category><![CDATA[mobile search]]></category>
		<category><![CDATA[social networking]]></category>

		<guid isPermaLink="false">http://www.reformdigital.com/?p=1941</guid>
		<description><![CDATA[Reform has this week published the latest paper in its international search review series. Continuing the focus on markets in Southeast Asia, this instalment looks at the internet and search market of Malaysia. With internet penetration increasing from 15% in 2000 to 59% in 2009, it’s clear that there has been significant change in this [...]]]></description>
		<wfw:commentRss>http://www.reformdigital.com/blog/search-engine-marketing-in-malaysia/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Smart (phone) thinking</title>
		<link>http://www.reformdigital.com/blog/smartphone</link>
		<comments>http://www.reformdigital.com/blog/smartphone#comments</comments>
		<pubDate>Fri, 15 Jul 2011 09:23:11 +0000</pubDate>
		<dc:creator>matt</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[ecommerce]]></category>
		<category><![CDATA[Mobile strategy]]></category>
		<category><![CDATA[Multichannel strategy]]></category>

		<guid isPermaLink="false">http://www.reformdigital.com/?p=1988</guid>
		<description><![CDATA[Every so often, you see something that genuinely makes your jaw drop. Sheesh, you think, that’s an astounding idea, why did no-one else think of that? A few days ago, the jaw-dropper in question (at least for me) was a piece in the Telegraph about what Tesco is up to in South Korea – a [...]]]></description>
		<wfw:commentRss>http://www.reformdigital.com/blog/smartphone/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Happy Birthday, Reform!</title>
		<link>http://www.reformdigital.com/blog/happy-birthday-reform</link>
		<comments>http://www.reformdigital.com/blog/happy-birthday-reform#comments</comments>
		<pubDate>Fri, 08 Jul 2011 10:22:57 +0000</pubDate>
		<dc:creator>matt</dc:creator>
				<category><![CDATA[About Reform]]></category>
		<category><![CDATA[Change Management]]></category>
		<category><![CDATA[Digital Business]]></category>
		<category><![CDATA[Digital Consultancy]]></category>
		<category><![CDATA[Digital strategy]]></category>
		<category><![CDATA[ecommerce]]></category>
		<category><![CDATA[Operational Improvement]]></category>

		<guid isPermaLink="false">http://www.reformdigital.com/?p=2008</guid>
		<description><![CDATA[Our second year spelt data and growth for those businesses who dared, against a backdrop of traditional retail fallout. Reader, please indulge me for a paragraph or two, while I have proud founder moment&#8230; Reform is two years old this week. My baby is out of nappies, standing on its own two feet and has [...]]]></description>
		<wfw:commentRss>http://www.reformdigital.com/blog/happy-birthday-reform/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Analysing Google Search By Image &amp; Google Instant Pages</title>
		<link>http://www.reformdigital.com/blog/new-google-image-search</link>
		<comments>http://www.reformdigital.com/blog/new-google-image-search#comments</comments>
		<pubDate>Wed, 22 Jun 2011 21:04:50 +0000</pubDate>
		<dc:creator>matt</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[Change Management]]></category>
		<category><![CDATA[Digital Business]]></category>

		<guid isPermaLink="false">http://www.reformdigital.com/?p=1931</guid>
		<description><![CDATA[Last week Google instituted two new additions that span across regular and image search results, first “Google Instant Pages”, geared at making experience online faster for users and an update to Google image search, known as “Google Search by Image”, which allows for the user to drag and drop an image in the Image search [...]]]></description>
		<wfw:commentRss>http://www.reformdigital.com/blog/new-google-image-search/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Search engine marketing in Indonesia – International search review issue number 6</title>
		<link>http://www.reformdigital.com/blog/search-engine-marketing-in-indonesia</link>
		<comments>http://www.reformdigital.com/blog/search-engine-marketing-in-indonesia#comments</comments>
		<pubDate>Fri, 10 Jun 2011 20:23:38 +0000</pubDate>
		<dc:creator>matt</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[International strategy]]></category>
		<category><![CDATA[Mobile strategy]]></category>

		<guid isPermaLink="false">http://www.reformdigital.com/?p=1922</guid>
		<description><![CDATA[This week, Reform has published the sixth installment in our “International Search Review” series. After reviewing India, South Korea, Russia, Japan and China we have decided to place a focus on Southeast Asia, starting with the fourth most populated country in the world, Indonesia. Although internet penetration in Indonesia is only at 14.2%, with 34,850,920 [...]]]></description>
		<wfw:commentRss>http://www.reformdigital.com/blog/search-engine-marketing-in-indonesia/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Benefits of on-site search</title>
		<link>http://www.reformdigital.com/blog/benefits-of-on-site-search</link>
		<comments>http://www.reformdigital.com/blog/benefits-of-on-site-search#comments</comments>
		<pubDate>Thu, 09 Jun 2011 13:08:30 +0000</pubDate>
		<dc:creator>Anthony</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[Digital strategy]]></category>
		<category><![CDATA[ecommerce]]></category>
		<category><![CDATA[Multichannel strategy]]></category>
		<category><![CDATA[on-site search]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[Search behaviour]]></category>

		<guid isPermaLink="false">http://www.reformdigital.com/?p=1905</guid>
		<description><![CDATA[On-site search. It’s a feature found on almost every e-commerce website, and yet for years retailers have largely completely ignored its benefits. Traditionally returning irrelevant results, for most e-commerce departments this function has not been a priority. Instead they have focused on actions such as SEO and web page conversion optimisation. Recent data, however, suggests [...]]]></description>
		<wfw:commentRss>http://www.reformdigital.com/blog/benefits-of-on-site-search/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
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