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	<title>Reform</title>
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		<title>The millennial generation: a digital necessity</title>
		<link>http://www.reformdigital.com/blog/the-millenial-generation-a-digital-necessity</link>
		<comments>http://www.reformdigital.com/blog/the-millenial-generation-a-digital-necessity#comments</comments>
		<pubDate>Mon, 14 May 2012 11:24:48 +0000</pubDate>
		<dc:creator>karen</dc:creator>
				<category><![CDATA[Consumption trends]]></category>
		<category><![CDATA[Digital digest]]></category>
		<category><![CDATA[Digital reputation]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[digital opportunity]]></category>
		<category><![CDATA[Talent Management]]></category>
		<category><![CDATA[Training]]></category>

		<guid isPermaLink="false">http://www.reformdigital.com/?p=3159</guid>
		<description><![CDATA[Returning to the topic of the blog post I wrote in February, The Digital Opportunity for the Millennial Generation, I find it important to note another development in the way young people and digital interact. Namely, the necessity for young people breaking into a career to use digital resources in order to find a job. [...]]]></description>
		<wfw:commentRss>http://www.reformdigital.com/blog/the-millenial-generation-a-digital-necessity/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Near Field Communication &#8211; will it take off?</title>
		<link>http://www.reformdigital.com/blog/near-field-communication-will-it-take-off</link>
		<comments>http://www.reformdigital.com/blog/near-field-communication-will-it-take-off#comments</comments>
		<pubDate>Mon, 14 May 2012 11:23:24 +0000</pubDate>
		<dc:creator>karen</dc:creator>
				<category><![CDATA[Consumption trends]]></category>
		<category><![CDATA[Data]]></category>
		<category><![CDATA[Digital digest]]></category>
		<category><![CDATA[Digital media]]></category>
		<category><![CDATA[Digital reputation]]></category>
		<category><![CDATA[International]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[contactless payment]]></category>
		<category><![CDATA[Digital strategy]]></category>
		<category><![CDATA[digital technology]]></category>
		<category><![CDATA[mutichannel strategy]]></category>
		<category><![CDATA[NFC]]></category>

		<guid isPermaLink="false">http://www.reformdigital.com/?p=3168</guid>
		<description><![CDATA[Some say this is the year of the contactless payment, although in truth it’s not really taken off yet. I remain dubious about it being this year but the market is definitely growing.  It’s likely that the UK will follow in the footsteps of Japan (as always) and that near-field communication (NFC) payment will slowly [...]]]></description>
		<wfw:commentRss>http://www.reformdigital.com/blog/near-field-communication-will-it-take-off/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Customers first, technology second</title>
		<link>http://www.reformdigital.com/blog/customers-first-technology-second</link>
		<comments>http://www.reformdigital.com/blog/customers-first-technology-second#comments</comments>
		<pubDate>Mon, 14 May 2012 11:22:59 +0000</pubDate>
		<dc:creator>karen</dc:creator>
				<category><![CDATA[Brand reputation]]></category>
		<category><![CDATA[Consumption trends]]></category>
		<category><![CDATA[Digital digest]]></category>
		<category><![CDATA[Digital reputation]]></category>
		<category><![CDATA[customer insight]]></category>
		<category><![CDATA[Digital Business]]></category>
		<category><![CDATA[mutichannel strategy]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[retail ecommerce]]></category>

		<guid isPermaLink="false">http://www.reformdigital.com/?p=3198</guid>
		<description><![CDATA[Multichannel; omnichannel; mobile; social; e-tail. Retailers have a lot of technology buzzwords flying around at present and most are in a race to upgrade their services. However, what they shouldn’t lose sight of is that the race is to meet what their customers are demanding. After all, the latter are driving this change because of [...]]]></description>
		<wfw:commentRss>http://www.reformdigital.com/blog/customers-first-technology-second/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What every CEO needs to know – and doesn’t need to know – about digital</title>
		<link>http://www.reformdigital.com/blog/what-every-ceo-needs-to-know-%e2%80%93-and-doesn%e2%80%99t-need-to-know-%e2%80%93-about-digital</link>
		<comments>http://www.reformdigital.com/blog/what-every-ceo-needs-to-know-%e2%80%93-and-doesn%e2%80%99t-need-to-know-%e2%80%93-about-digital#comments</comments>
		<pubDate>Mon, 14 May 2012 11:05:39 +0000</pubDate>
		<dc:creator>karen</dc:creator>
				<category><![CDATA[Brand reputation]]></category>
		<category><![CDATA[Digital digest]]></category>
		<category><![CDATA[Digital media]]></category>
		<category><![CDATA[Digital reputation]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[CEO]]></category>
		<category><![CDATA[Change Management]]></category>
		<category><![CDATA[Digital Business]]></category>
		<category><![CDATA[digital syndrome]]></category>
		<category><![CDATA[International strategy]]></category>
		<category><![CDATA[Multichannel strategy]]></category>
		<category><![CDATA[Operational Improvement]]></category>

		<guid isPermaLink="false">http://www.reformdigital.com/?p=3163</guid>
		<description><![CDATA[“Why aren’t we number 1 in Google?” “What do you mean our company results were leaked on Twitter?” “Should we have a company app?” “I met an SEO agency at a networking event – should we buy them?” “We need more Facebook likes than our main competitor!” “Why won’t Twitter stop that angry ex-employee from [...]]]></description>
		<wfw:commentRss>http://www.reformdigital.com/blog/what-every-ceo-needs-to-know-%e2%80%93-and-doesn%e2%80%99t-need-to-know-%e2%80%93-about-digital/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Social curation – has Pinterest got what it takes?</title>
		<link>http://www.reformdigital.com/blog/social-curation-%e2%80%93-has-pinterest-got-what-it-takes</link>
		<comments>http://www.reformdigital.com/blog/social-curation-%e2%80%93-has-pinterest-got-what-it-takes#comments</comments>
		<pubDate>Mon, 14 May 2012 11:05:09 +0000</pubDate>
		<dc:creator>karen</dc:creator>
				<category><![CDATA[Brand reputation]]></category>
		<category><![CDATA[Consumption trends]]></category>
		<category><![CDATA[Digital digest]]></category>
		<category><![CDATA[Digital media]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[data insight]]></category>
		<category><![CDATA[mutichannel strategy]]></category>
		<category><![CDATA[Pinterest]]></category>
		<category><![CDATA[social media strategy]]></category>

		<guid isPermaLink="false">http://www.reformdigital.com/?p=3166</guid>
		<description><![CDATA[Social network Pinterest is getting a lot of media attention at present. It’s probably here to stay, not because it offers something radically different but because it is very user-friendly. The most complicated thing is downloading the ‘pin’, and once you have that on your links it is dead easy to identify the things you [...]]]></description>
		<wfw:commentRss>http://www.reformdigital.com/blog/social-curation-%e2%80%93-has-pinterest-got-what-it-takes/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to deal with the EU cookie law</title>
		<link>http://www.reformdigital.com/blog/how-to-deal-with-the-eu-cookie-law</link>
		<comments>http://www.reformdigital.com/blog/how-to-deal-with-the-eu-cookie-law#comments</comments>
		<pubDate>Mon, 30 Apr 2012 18:34:14 +0000</pubDate>
		<dc:creator>lucym</dc:creator>
				<category><![CDATA[Audit]]></category>
		<category><![CDATA[Consultancy]]></category>
		<category><![CDATA[Data]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[cookie law]]></category>
		<category><![CDATA[cookies]]></category>
		<category><![CDATA[legislation]]></category>

		<guid isPermaLink="false">http://www.reformdigital.com/?p=3076</guid>
		<description><![CDATA[On 26 May 2012, the EU e-Privacy Directive will come into force in the UK. It’s known as the &#8216;cookie law&#8217; because it requires all websites to get the informed consent of users before setting a cookie (a small text file that remembers details such as logins and email addresses) on their computer. Businesses that [...]]]></description>
		<wfw:commentRss>http://www.reformdigital.com/blog/how-to-deal-with-the-eu-cookie-law/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Social Search And Personalization: A Turning Point For Brands</title>
		<link>http://www.reformdigital.com/blog/social-search-and-personalization-a-turning-point-for-brands</link>
		<comments>http://www.reformdigital.com/blog/social-search-and-personalization-a-turning-point-for-brands#comments</comments>
		<pubDate>Fri, 13 Apr 2012 15:41:45 +0000</pubDate>
		<dc:creator>lucym</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Brand reputation]]></category>
		<category><![CDATA[Consultancy]]></category>
		<category><![CDATA[Data]]></category>
		<category><![CDATA[Digital reputation]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[International]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[Search behaviour]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[data insight]]></category>
		<category><![CDATA[Digital Business]]></category>
		<category><![CDATA[Digital strategy]]></category>
		<category><![CDATA[Management Consultancy]]></category>
		<category><![CDATA[Operational Improvement]]></category>
		<category><![CDATA[social media strategy]]></category>

		<guid isPermaLink="false">http://www.reformdigital.com/?p=3064</guid>
		<description><![CDATA[With Google’s privacy changes implemented on March 1st and pending changes such as the EU cookie law, there are a lot of people trying to explain how privacy and personalization works for users, and for many, the noise only complicates things further.  To cut a long story short though, it’s a golden opportunity for your [...]]]></description>
		<wfw:commentRss>http://www.reformdigital.com/blog/social-search-and-personalization-a-turning-point-for-brands/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Multichannel, Omnichannel And The Rise Of Customer Power</title>
		<link>http://www.reformdigital.com/blog/multichannel-omnichannel-and-the-rise-of-customer-power</link>
		<comments>http://www.reformdigital.com/blog/multichannel-omnichannel-and-the-rise-of-customer-power#comments</comments>
		<pubDate>Fri, 30 Mar 2012 15:39:31 +0000</pubDate>
		<dc:creator>lucym</dc:creator>
				<category><![CDATA[Brand reputation]]></category>
		<category><![CDATA[Consultancy]]></category>
		<category><![CDATA[Data]]></category>
		<category><![CDATA[Digital reputation]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[Search behaviour]]></category>
		<category><![CDATA[data insight]]></category>
		<category><![CDATA[Digital Business]]></category>
		<category><![CDATA[ecommerce]]></category>
		<category><![CDATA[Multichannel strategy]]></category>
		<category><![CDATA[Operational Improvement]]></category>

		<guid isPermaLink="false">http://www.reformdigital.com/?p=3055</guid>
		<description><![CDATA[This month I attended the British Retail Consortium Multichannel Conference and the Retail Week Conference. They may have taken me out of the office for three solid days, but they gave me the opportunity to hear the thoughts of both high street stalwarts and online retail innovators. On both occasions I had the pleasure of [...]]]></description>
		<wfw:commentRss>http://www.reformdigital.com/blog/multichannel-omnichannel-and-the-rise-of-customer-power/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>How Tablets Are Changing Our Online Behaviour</title>
		<link>http://www.reformdigital.com/blog/how-tablets-are-changing-our-online-behaviour</link>
		<comments>http://www.reformdigital.com/blog/how-tablets-are-changing-our-online-behaviour#comments</comments>
		<pubDate>Thu, 22 Mar 2012 13:53:12 +0000</pubDate>
		<dc:creator>lucym</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Brand reputation]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[International]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[Search behaviour]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Change Management]]></category>
		<category><![CDATA[consumer behaviour]]></category>
		<category><![CDATA[customer behaviour]]></category>
		<category><![CDATA[data insight]]></category>
		<category><![CDATA[International strategy]]></category>
		<category><![CDATA[Mobile strategy]]></category>
		<category><![CDATA[search bevaiour]]></category>
		<category><![CDATA[tablets]]></category>

		<guid isPermaLink="false">http://www.reformdigital.com/?p=3001</guid>
		<description><![CDATA[With the advent of mobile phones, the search market evolved. With the subsequent advent of the iPad and the continually expanding tablet market, we’re seeing the search market evolve further in reaction. Retailers and recipients of searches by tablet users are able to identify very different trends in customer behaviour and purchases in users on [...]]]></description>
		<wfw:commentRss>http://www.reformdigital.com/blog/how-tablets-are-changing-our-online-behaviour/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Implications And Applications Of Contactless Payment</title>
		<link>http://www.reformdigital.com/blog/the-implications-and-applications-of-contactless-payment</link>
		<comments>http://www.reformdigital.com/blog/the-implications-and-applications-of-contactless-payment#comments</comments>
		<pubDate>Tue, 06 Mar 2012 16:04:00 +0000</pubDate>
		<dc:creator>lucym</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Consumption trends]]></category>
		<category><![CDATA[Data]]></category>
		<category><![CDATA[Digital media]]></category>
		<category><![CDATA[Digital reputation]]></category>
		<category><![CDATA[Entertainment]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[contactless payment]]></category>
		<category><![CDATA[data insight]]></category>
		<category><![CDATA[Digital Business]]></category>
		<category><![CDATA[Digital strategy]]></category>
		<category><![CDATA[Operational Improvement]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://www.reformdigital.com/?p=2943</guid>
		<description><![CDATA[Contactless payment and NFC (near field communication) technology are hot topics at the moment but the strange thing is no one is using it. The UK appears to be way behind in this trend – yes there are brands that have the technology fully functioning but consumers seem to be unaware of how it works [...]]]></description>
		<wfw:commentRss>http://www.reformdigital.com/blog/the-implications-and-applications-of-contactless-payment/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Digital Opportunity For The Millennial Generation</title>
		<link>http://www.reformdigital.com/blog/digital-opportunity-for-the-millennial-generation</link>
		<comments>http://www.reformdigital.com/blog/digital-opportunity-for-the-millennial-generation#comments</comments>
		<pubDate>Mon, 27 Feb 2012 17:56:59 +0000</pubDate>
		<dc:creator>lucym</dc:creator>
				<category><![CDATA[About Reform]]></category>
		<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Brand reputation]]></category>
		<category><![CDATA[Digital reputation]]></category>
		<category><![CDATA[Entertainment]]></category>
		<category><![CDATA[International]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[Search behaviour]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[Change Management]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[digital management]]></category>
		<category><![CDATA[digital technology]]></category>
		<category><![CDATA[online behaviour]]></category>
		<category><![CDATA[Talent Management]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://www.reformdigital.com/?p=2923</guid>
		<description><![CDATA[Being a member of the Millennial Generation, computer technology and the Internet have always been present in my life. However, unlike other forms of largely static technologies, digital technology has developed at a dizzying rate throughout my childhood and teenage years.  As a result, a great deal of the knowledge and skills of professionals within [...]]]></description>
		<wfw:commentRss>http://www.reformdigital.com/blog/digital-opportunity-for-the-millennial-generation/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Social Media Week 2012</title>
		<link>http://www.reformdigital.com/blog/social-media-week-2012</link>
		<comments>http://www.reformdigital.com/blog/social-media-week-2012#comments</comments>
		<pubDate>Wed, 22 Feb 2012 11:05:31 +0000</pubDate>
		<dc:creator>lucym</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Brand reputation]]></category>
		<category><![CDATA[Consumption trends]]></category>
		<category><![CDATA[Data]]></category>
		<category><![CDATA[Digital media]]></category>
		<category><![CDATA[International]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Change Management]]></category>
		<category><![CDATA[data insight]]></category>
		<category><![CDATA[Digital Consultancy]]></category>
		<category><![CDATA[Management Consultancy]]></category>
		<category><![CDATA[Pinterest]]></category>
		<category><![CDATA[social media strategy]]></category>
		<category><![CDATA[Social Media Week]]></category>

		<guid isPermaLink="false">http://www.reformdigital.com/?p=2900</guid>
		<description><![CDATA[Last week Social Media Week took place across London, New York and many other cities throughout the world. Five days were dedicated to all things social media, with events organised across each city for marketers to get together and mull over the conundrum that is social media. In London, free events were held at venues [...]]]></description>
		<wfw:commentRss>http://www.reformdigital.com/blog/social-media-week-2012/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The International Opportunity for Super Bowl Sunday</title>
		<link>http://www.reformdigital.com/blog/international-opportunity-advertising-on-super-bowl-sunday</link>
		<comments>http://www.reformdigital.com/blog/international-opportunity-advertising-on-super-bowl-sunday#comments</comments>
		<pubDate>Mon, 13 Feb 2012 19:20:01 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Data]]></category>
		<category><![CDATA[International]]></category>
		<category><![CDATA[Search behaviour]]></category>
		<category><![CDATA[data analysis]]></category>
		<category><![CDATA[International strategy]]></category>
		<category><![CDATA[Multichannel strategy]]></category>
		<category><![CDATA[search data]]></category>
		<category><![CDATA[search volume]]></category>
		<category><![CDATA[super bowl]]></category>
		<category><![CDATA[superbowl]]></category>

		<guid isPermaLink="false">http://www.reformdigital.com/?p=2886</guid>
		<description><![CDATA[Those of us in the UK that stayed up to watch the Super Bowl last Sunday will have noticed that, for yet another year, we had to wait to see the commercials online until the next day. Before you say it we know that the game is on the BBC in the UK and so [...]]]></description>
		<wfw:commentRss>http://www.reformdigital.com/blog/international-opportunity-advertising-on-super-bowl-sunday/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What the Google Privacy Policy Update Tells Us About Online Business</title>
		<link>http://www.reformdigital.com/blog/what-the-google-privacy-policy-update-tells-us-about-online-business-2</link>
		<comments>http://www.reformdigital.com/blog/what-the-google-privacy-policy-update-tells-us-about-online-business-2#comments</comments>
		<pubDate>Tue, 07 Feb 2012 15:44:41 +0000</pubDate>
		<dc:creator>lucym</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Brand reputation]]></category>
		<category><![CDATA[Data]]></category>
		<category><![CDATA[Digital reputation]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[International]]></category>
		<category><![CDATA[Change Management]]></category>
		<category><![CDATA[Digital Business]]></category>
		<category><![CDATA[Digital strategy]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[International strategy]]></category>
		<category><![CDATA[IPO]]></category>

		<guid isPermaLink="false">http://www.reformdigital.com/?p=2721</guid>
		<description><![CDATA[On the 1st of March Google will be changing the privacy policy for all their online properties (Google Search, YouTube, Gmail, Orkut, Google+ etc.). In their own words &#8220;this stuff matters&#8221;. The change that is causing the most concern is that Google will no longer silo the data between their products &#8211; instead they will [...]]]></description>
		<wfw:commentRss>http://www.reformdigital.com/blog/what-the-google-privacy-policy-update-tells-us-about-online-business-2/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Customer behaviour in the digital age</title>
		<link>http://www.reformdigital.com/blog/customer-behaviour-in-the-digital-age</link>
		<comments>http://www.reformdigital.com/blog/customer-behaviour-in-the-digital-age#comments</comments>
		<pubDate>Tue, 07 Feb 2012 14:10:03 +0000</pubDate>
		<dc:creator>lucym</dc:creator>
				<category><![CDATA[Digital digest]]></category>

		<guid isPermaLink="false">http://www.reformdigital.com/?p=2806</guid>
		<description><![CDATA[Digital marketing is set to get more scientific. And it’s about time. Companies have an abundance of data available but at present much of it is not being utilised. By gathering data on customer behaviour, they can develop more valuable insight can and get into the mindset of each individual customer. Algorithms and complex calculations [...]]]></description>
		<wfw:commentRss>http://www.reformdigital.com/blog/customer-behaviour-in-the-digital-age/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Online video</title>
		<link>http://www.reformdigital.com/blog/long-form-video-killed-the-youtube-star-maybe</link>
		<comments>http://www.reformdigital.com/blog/long-form-video-killed-the-youtube-star-maybe#comments</comments>
		<pubDate>Tue, 07 Feb 2012 14:08:33 +0000</pubDate>
		<dc:creator>lucym</dc:creator>
				<category><![CDATA[Digital digest]]></category>

		<guid isPermaLink="false">http://www.reformdigital.com/?p=2803</guid>
		<description><![CDATA[Businesses should be aware, if they’re not already, that the way people watch video media online has changed. Video content is becoming an increasingly popular form of online media due to the flexibility of the format. While short clips have historically been the meat and drink of online video, an increasing number are watching TV [...]]]></description>
		<wfw:commentRss>http://www.reformdigital.com/blog/long-form-video-killed-the-youtube-star-maybe/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Internationalisation</title>
		<link>http://www.reformdigital.com/blog/internationalisation</link>
		<comments>http://www.reformdigital.com/blog/internationalisation#comments</comments>
		<pubDate>Tue, 07 Feb 2012 14:06:03 +0000</pubDate>
		<dc:creator>lucym</dc:creator>
				<category><![CDATA[Digital digest]]></category>

		<guid isPermaLink="false">http://www.reformdigital.com/?p=2800</guid>
		<description><![CDATA[With the Web being such a dynamic environment for businesses and users globally, one of the factors that has been toughest for many brand names (particular big names) to get their heads around is the targeting beyond their own national borders. This means making sure their message is distributed accurately across all markets and that [...]]]></description>
		<wfw:commentRss>http://www.reformdigital.com/blog/internationalisation/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Multi-platform search</title>
		<link>http://www.reformdigital.com/blog/multi-platform-search</link>
		<comments>http://www.reformdigital.com/blog/multi-platform-search#comments</comments>
		<pubDate>Tue, 07 Feb 2012 14:04:39 +0000</pubDate>
		<dc:creator>lucym</dc:creator>
				<category><![CDATA[Digital digest]]></category>

		<guid isPermaLink="false">http://www.reformdigital.com/?p=2797</guid>
		<description><![CDATA[Back in the early days of search marketing, consumers all used PCs or Macs to find what goods and services they needed and to do their research. This restraint was a huge factor in determining how, and when, people were making use of search engines. But in the last few years, it’s all changed. The [...]]]></description>
		<wfw:commentRss>http://www.reformdigital.com/blog/multi-platform-search/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Using data effectively</title>
		<link>http://www.reformdigital.com/blog/using-data-effectively</link>
		<comments>http://www.reformdigital.com/blog/using-data-effectively#comments</comments>
		<pubDate>Tue, 07 Feb 2012 14:02:32 +0000</pubDate>
		<dc:creator>lucym</dc:creator>
				<category><![CDATA[Digital digest]]></category>

		<guid isPermaLink="false">http://www.reformdigital.com/?p=2794</guid>
		<description><![CDATA[For years businesses have been both generating large amounts of data and hearing from digital experts that they need to use this data to succeed. Frankly, some have been more successful at this than others. So why is that? Every ‘unhappy family’ is unique, but a business’s failure to embrace the data-driven culture that is [...]]]></description>
		<wfw:commentRss>http://www.reformdigital.com/blog/using-data-effectively/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>M-commerce</title>
		<link>http://www.reformdigital.com/blog/m-commerce</link>
		<comments>http://www.reformdigital.com/blog/m-commerce#comments</comments>
		<pubDate>Tue, 07 Feb 2012 14:01:09 +0000</pubDate>
		<dc:creator>lucym</dc:creator>
				<category><![CDATA[Digital digest]]></category>

		<guid isPermaLink="false">http://www.reformdigital.com/?p=2791</guid>
		<description><![CDATA[More and more consumers are leaving their wallets at home and choosing to pay for goods and services directly from their smartphones. It’s a trend that will undoubtedly continue as technology gets better and as consumers feel more secure in using their mobile phone to complete transactions. This growth, however, has come with one interesting [...]]]></description>
		<wfw:commentRss>http://www.reformdigital.com/blog/m-commerce/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
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