Building links is important to a website’s success in the search results. However, first you need to know which terms you are targeting. There are several ways to go about link building, and usually the solution involves a combination of things.
Key objectives of link building include driving traffic from other websites and boosting the site’s ‘Link Popularity’ which is a core criteria for how search engines rank your site. Links (both quality and quantity) represent ‘votes’ for a website and therefore give the search engines an accurate indication as to how relevant and popular a website is, influencing where the page is ranked.
There are many different types of links, including the following:
Directories (free and paid)
Online press releases and articles
Profile links
Sites with competitor presence
Social networks
Relevant blog and forum comments
Content syndication (e.g. : product feeds, local listings, news feeds)
These are just a few of the techniques that Reform Digital can look at, in order to best optimise your website. We can devise a link building strategy for you, or provide guidelines and training for your team. We can also analyse your site and those of your competitors to see if any of the existing link building activity goes against ethical search engine optimisation.