Here you will find some of the latest articles, press clippings and mentions about Reform. We’ve only just begun, but we’ll keep this up to date as things move on.
November 2011:
Retail Week – What’s the best way to boost your in-house digital team?
The Guardian -Goodbye Audley
The Guardian – Can we predict who’ll get the boot?
October 2011:
The Grocer – “The supermarkets are so fixated on their own agendas. They don’t seem to realise that companies such as Amazon are stealing their market share in areas like recipe books and dried goods.”
The Guardian – Finally we said goodbye to Nancy.
The Guardian – Spot on! Not only did we get the bottom two right but we saw Rory say goodbye.
The Guardian – Nancy slipped through the cracks.
The Guardian – Can Reform predict the winner of Strictly Come Dancing for a second year running?
September 2011:
Guardian – Strictly Come Dancing: can we predict who’ll get the boot? – Reform’s coverage in the Guardian as the 2011 Strictly Come Dancing season begins, with the question being – can social and search data predict this years winner (as it did last year)?
The Drum – As a key role model in the digital world, Amanda Davie shares her passion for the industry and why she created Reform and Mentoring Digital Minds.
July 2011:
Supply Management – Buying digital is more about people than products and services. Pick the right partner and they’ll provide creativity, strategic guidance and thought leadership, says
Amanda Davie.
APA Newsletter – Amanda Davie looks at the value of context within content and measuring a blog’s true value.
NMA – Mike Jennings offers some tips and advice on international SEO strategies.
Brand Republic – Samantha Horwitz shares her thoughts on why consumers and brands need to be aware of the importance of keeping online data secure.
June 2011:
APA Newsletter – Amanda Davie discusses digital data and how it is the new due diligence of business planning.
May 2011:
Real Business – Rosie Sayers examines the pitfalls where companies tend to fall in when doing their social media.
Cream Global – Rosie Sayers looks at the “super-injunctions effect” and how those affected could smartly manage a crisis within the realm of social media.
March 2011:
eMarketer.com – Amanda Davie examines how online grocery can use digital marketing strategies to increase customer loyalty and personalization while separating themselves from the competition. The full report is available by following the link to eMarketer.com where users may purchase eMarketer.com’s Total Access.
The Observer – Rosie Sayers looks at publishing in the digital age and what authors should do, both in social media and on the web, to engage their readers and create an online presence.
New Media Age – Exploring the author as brand, Rosie Sayers explains the importance of social media to writers in generating interest and selling books.
Technology Weekly – Niall Madden explores user trust in natural search results versus paid search in Google since the implementation of Google Caffeine.
February 2011:
Reputation Online – How does liking something on facebook translate to an effective business strategy? Rosie Sayers examines the relationship between reputation and success in today’s social media.
December 2010:
Reform Brings in Three New Consultants – Digital consultancy Reform today announced that it is bolstering its team with three new digital specialists, following a hugely successful 2010 that has seen the company win a number of new clients and launch the industry’s first search marketing qualification with the IPA.
Sunday Times and Financial Times: Amanda Davie quoted in print editions of the Sunday Times and Financial Times.
Retail Week – Dispelling misguided assumptions of ecommerce, Amanda Davie explains some of the many factors that affect ecommerce sites targeting international customers.
Brand Republic – Rosie Sayers explains Google’s recent algorithmic change to combat retailers who use bad reviews to garner good SEO.
November 2010:
iMedia Connection – Amanda Davie talks about how optimisation of a site can improve a website on a global level and how e-commerce sites can use searches to expand their business…and their future.
U Talk Marketing – Amanda Davie reflects on Ask.com as they wave goodbye to their search offering and enter a new phase of their business.
Marketing Week – Examining the roles and priorities of e-commerce, Amanda Davie looks at how search engine optimisation can lead to success within a global market.
September 2010:
New Media Age – Search and social data will unlock innovation: in response to a previous NMA article, Amanda Davie says search and social media are critical channels for distribution and evaluation.
August 2010:
New Media Age (subscription based content): Niall Madden looks at how mobile search was originally communicated to brands and how it has actually evolved since.
June 2010:
Sport Business International magazine: Takes a look at how sporting sites are using search marketing, such as Reform’s SEO work on England 2018 Bid.
Reform Releases Issue 3 of International Search Review: This one looks at the search market in South Korea, another of the top ten global markets in internet usage.
IAB UK Article: Graham Everitt, Search Consultant at Reform, discusses how search can be used as a tool for understanding consumer behaviour.
May 2010:
Reform appoints new non-exec directors: Press release about the announcement of two key board director appointments. Former i-level director James Kilpatrick, and former Steak MD Mary Keane-Dawson, join founder and managing director Amanda Davie at the independent search marketing business which recently won contracts with the IPA, CIPD and toptable.
Big brands still confused by search: Article in May 2010 issue of Revolution Magazine that takes a closer look some of the findings in our State of Search Marketing survey.
April 2010:
England 2018 Bid site appoints Reform for international SEO strategy: England 2018 ltd, the company leading England’s bid to host the FIFA World Cup in 2018 has appointed independent search marketing consultancy Reform to handle its international search engine optimisation strategy.
Also mentioned here, with an NMA article about England 2018 and Reform.
The CIPD appoints Reform to oversee their Search strategy: The Chartered Institute of Personnel & Development (CIPD) has appointed independent search marketing consultancy Reform to handle its search marketing strategy for its portfolio of brands.
March 2010:
MediaTel – IPA’s new search certificate will “protect the value of the client-agency model”: Amanda Davie, founder and managing director of Reform, explains why the IPA Search Certificate will help combat tough external threats and protect the value of the client-agency model.
New Media Age – Search: Agency Views: Search agency heads discuss what they think are the big issues in paid search for the year ahead and what the potential threats to Google’s dominance might be.
February 2010:
New Media Age – IPA launches industry’s first search qualification – developed by Reform (article also available here)
New Media Age – Search agencies need to keep the personal touch
Amanda Davie discusses the role of search linguistics in communications planning in Search Engine Strategies magazine, published ahead of her panel session on Devloping Great Content at SES London 2010 – http://www.reformdigital.com/searchenginestrategies-article-0210.pdf or via the online version on ISSUU here
A recap of the China issue of the International Search Review was posted on NetImperative at – http://www.netimperative.com/netimperative/news/2010/february/china-search-market-review-2018slow2019-google
December 2009:
Fourth annual Customer Engagement Report preview available at – http://www.reformdigital.com/research/customer-engagement-survey-2010
October 2009:
New Media Age – http://www.nma.co.uk/opinion/letters/sky-shouldnt-backdate-content-ambitions/3005496.article
September 2009:
Revolution Magazine – http://www.revolutionmagazine.com/news/940496/Reform-Digital-former-i-level-execs-launch-new-agency/
Media Week – Print Edition September 29th
Trade Bodies Should Embrace Digital World (opens JPG copy of page)
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