Here you will find some of the latest articles, press clippings and mentions about Reform Digital. We’ve only just begun, but we’ll keep this up to date as things move on.
June 2010:
Sport Business International magazine: Takes a look at how sporting sites are using search marketing, such as Reform’s SEO work on England 2018 Bid.
Reform Releases Issue 3 of International Search Review: This one looks at the search market in South Korea, another of the top ten global markets in internet usage.
IAB UK Article: Graham Everitt, Search Consultant at Reform, discusses how search can be used as a tool for understanding consumer behaviour.
May 2010:
Reform appoints new non-exec directors: Press release about the announcement of two key board director appointments. Former i-level director James Kilpatrick, and former Steak MD Mary Keane-Dawson, join founder and managing director Amanda Davie at the independent search marketing business which recently won contracts with the IPA, CIPD and toptable.
Big brands still confused by search: Article in May 2010 issue of Revolution Magazine that takes a closer look some of the findings in our State of Search Marketing survey.
April 2010:
England 2018 Bid site appoints Reform for international SEO strategy: England 2018 ltd, the company leading England’s bid to host the FIFA World Cup in 2018 has appointed independent search marketing consultancy Reform to handle its international search engine optimisation strategy.
Also mentioned here, with an NMA article about England 2018 and Reform.
The CIPD appoints Reform to oversee their Search strategy: The Chartered Institute of Personnel & Development (CIPD) has appointed independent search marketing
consultancy Reform to handle its search marketing strategy for its portfolio of brands.
March 2010:
MediaTel – IPA’s new search certificate will “protect the value of the client-agency model”: Amanda Davie, founder and managing director of Reform, explains why the IPA Search Certificate will help combat tough external threats and protect the value of the client-agency model.
New Media Age – Search: Agency Views: Search agency heads discuss what they think are the big issues in paid search for the year ahead and what the potential threats to Google’s dominance might be.
February 2010:
New Media Age – IPA launches industry’s first search qualification – developed by Reform Digital (article also available here)
New Media Age – Search agencies need to keep the personal touch
Amanda Davie discusses the role of search linguistics in communications planning in Search Engine Strategies magazine, published ahead of her panel session on Devloping Great Content at SES London 2010 – http://www.reformdigital.com/searchenginestrategies-article-0210.pdf or via the online version on ISSUU here
A recap of the China issue of the International Search Review was posted on NetImperative at – http://www.netimperative.com/netimperative/news/2010/february/china-search-market-review-2018slow2019-google
December 2009:
Fourth annual Customer Engagement Report preview available at – http://www.reformdigital.com/research/customer-engagement-survey-2010
October 2009:
New Media Age – http://www.nma.co.uk/opinion/letters/sky-shouldnt-backdate-content-ambitions/3005496.article
September 2009:
Revolution Magazine – http://www.revolutionmagazine.com/news/940496/Reform-Digital-former-i-level-execs-launch-new-agency/
Media Week – Print Edition September 29th
Trade Bodies Should Embrace Digital World (opens JPG copy of page)
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