Conducting research is an essential part of our commitment to remain at the forefront of the fast-moving search business.
You can read summaries of a selection of our research papers below. For more information on any of these, or to find out more about how can commission bespoke research on your behalf, please contact us.
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The State of Search Marketing – Reform’s search marketing survey
What do clients really think about search marketing? Reform’s State of Search Marketing survey provides unique insight into how brands & businesses value, plan, organise and deliver their search marketing.
Reform’s State of Search Marketing survey is an industry-first study which sets out to gain a better understanding of how client businesses and brands value search marketing. To find out more about why brands have continued to invest in this seemingly recession-proof channel, Reform conducted an online survey of 100 client-side decision makers and asked questions about their investment in and practical delivery of search, as well as about the challenges of engaging with the search marketing and technology services industry.
More information about the survey is available here
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Who’s afraid of the iPad
As the UK market braces itself for the launch of the iPad, the cScape Customer Engagement Unit’s team of digital specialists, of which Reform’s Amanda Davie is a member, have put their minds to what they think its impact will be within their specialist areas.
Discussing the opportunities presented by the iPad as an interactive replacement for textbooks, as well as ideas such as the growth of ‘shortcut search’ through the further development of the ‘App’ market, this client briefing paper brings together a variety of opinions about how much of a ‘game changer’ the iPad really is.
Find out more about how the Apple iPad could affect search
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Reform International Search Review
Expert insight into international search markets beyond the UK and North America can sometimes be hard to find. As a result, Reform’s team of international search marketing consultants are pleased to present to you several research papers on the key search markets around the world.
Many brands and businesses face various obstacles when expanding into an international marketplace. Reform helps their clients to navigate new international and local search markets through market research, analysis and localized strategic search planning.
In our series of International Search Reviews, Reform adopts both a business and a consumer perspective to each local search market, so that our findings may help brands to understand local search behaviour, and to develop the most effective strategies for converting this behaviour into meaningful engagement and customer conversion through search.
Or go here for details of the complete series of Reform International Search Reviews
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Customer Engagement Survey 2010
The 4th annual customer engagement survey from cScape / E-consultancy is now available. It looks at overall awareness of customer engagement, along with the potential opportunities for creating the ideal customer experience online.
Reform is a member of the cScape Customer Engagement Unit and Amanda Davie is one of the contributing analysts for this year’s survey. Amanda looks at how semantic search and user interaction with search is developing. Download the highlights of the 2010 Customer Engagement Survey (PDF)
Or find out more details about Reform’s part in the 2010 Customer Engagement Survey
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Online Language Pathways lead to new consumer insight and a better way of planning Search and Content strategies (Published in February 2009)
Understanding user language could be the key to improving online brand engagement, according to a study conducted by Amanda Davie, co-Founder and Director of Reform, in partnership with communications consultancy CDA.
The study, called Online Language Pathways, set out to understand how people articulate their intentions and motivations when they start their online search, and how this search behaviour relates to the language of the web pages they choose to engage with.
More detail about the Online Language Pathways study can be found here– while the full white paper can be found on the CDA website: www.webwordsworking.co.uk