Reform is a market leading publisher of search marketing industry, search behavioural and international search engine market research and trends.
You can read some of Reform’s proprietary, contributory or brand-commissioned research and survey findings below. Alternatively, please contact us if you would like to discuss or query any of our search findings, or indeed if you would like to commission Reform to conduct any research on behalf of your business.
——————————-
The State of Search Marketing – Reform’s search marketing buyers survey (CLOSED)
We are currently compiling the data, thanks to all of those who participated in our survey.
The research consisted of taking a look at how brands and businesses purchase, manage and implement search marketing services and strategies. We’ll be announcing the findings from Reform’s State of Search Marketing survey here in the second week of February 2010, along with our prize winner too!
——————————-
Reform International Search Review
Expert insight into international search markets beyond the UK and North America can sometimes be hard to find. As a result, Reform’s team of international search marketing consultants are pleased to present to you the first of several research papers on the key search markets around the world.
Many brands and businesses face various obstacles when expanding into an international marketplace. Reform helps their clients to navigate new international and local search markets through market research, analysis and localized strategic search planning.
In our series of International Search Reviews, Reform adopts both a business and a consumer perspective to each local search market, so that our findings may help brands to understand local search behaviour, and to develop the most effective strategies for converting this behaviour into meaningful engagement and customer conversion through search.
Or go here for details of the complete series of Reform International Search Reviews
——————————-
Customer Engagement Survey 2010
The 4th annual customer engagement survey from cScape / E-consultancy is now available. It looks at overall awareness of customer engagement, along with the potential opportunities for creating the ideal customer experience online.
Reform is a member of the cScape Customer Engagement Unit and Amanda Davie is one of the contributing analysts for this year’s survey. Amanda looks at how semantic search and user interaction with search is developing. Download the highlights of the 2010 Customer Engagement Survey (PDF)
Or find out more details about Reform’s part in the 2010 Customer Engagement Survey
——————————-
Online Language Pathways lead to new consumer insight and a better way of planning Search and Content strategies (Published in February 2009)
Understanding user language could be the key to improving online brand engagement, according to a study conducted by Amanda Davie, co-Founder and Director of Reform, in partnership with communications consultancy CDA.
The study, called Online Language Pathways, set out to understand how people articulate their intentions and motivations when they start their online search, and how this search behaviour relates to the language of the web pages they choose to engage with.
More detail about the Online Language Pathways study can be found here– while the full white paper can be found on the CDA website: www.webwordsworking.co.uk