Expert insight into international search markets beyond the UK and North America can sometimes be hard to find. As a result, Reform’s team of international search marketing consultants are pleased to present to you a series of several research papers on the key search markets around the world.
Our first in our series of International Search Reviews focused on the market in China. We take a look at not only the search engine market share in China (which often gets searched for by many a researcher), but the current strategies of the major players there – particularly Baidu and Google. From how Baidu allows paid links in natural results, to the restrictions that Google China often has to deal with, down to how they’ve dramatically changed the home team’s PPC set up (Baidu’s new Phoenix Nest system for PPC is heavily influenced by Google Adwords).
In issue 2, we look at the market in Russia. From how international companies are interacting with this market, to the takeups of mobile and broadband. This is another market where Google takes second place, and first place Yandex is actually the search engine of choice of all demographics. We look at the current search market share and share some insight into where the market share and overall search engine spend looks to be going with our forecast for 2010.
We also look at the state of Social Networking in both regions, from China’s (very profitable) sites like QQ, to how Social Network usage is one of the biggest aspects of internet use for those in Russia. For example: the average user in Russia spent 6.6 hours per month on social networks (highest in the world out of 38 countries that were reported), compared to a worldwide average of 3.7, 4.6 in the UK and 4.2 in the US.
All this, plus some predictions for the future of this market in Search – compiled by our research team and all available via a downloadable PDF below.
Issue 3 will feature another Asian market, as we move around the world. Contact us if you would like a copy of the next issue before it is available on site.