Reform’s search engine optimisation (SEO) strategies go beyond the usual targets. We look from the minutiae of localised search, all the way to the broader picture of the global marketplace.
More and more, as search and internet usage becomes more vertical, and as English is no longer the dominant language on the web – there is more need for international and local optimisation.
Local SEO: Local search is becoming more and more key to a successful search engine optimisation campaign. With search results first becoming more customised to the country your IP address is based, Google has gone one step further, experimenting with customised search algorithms based on your city/region. This type of set up already exists in PPC, where campaigns can be customised for targeting in cities or certain regions of countries in markets all around the world.
Google base often combines local store data with product feeds, meaning you can be visible in both local search results and product results on a natural search page – part of the many results integrated into what many refer to as “Google Universal”
The other side of local search concentrates outside the main natural search results. Map listings on Google maps for instance are database driven, and we can work with getting your business visible, whether it is at one location or split via multiple branches. A similar database methodology operates Multimap, which is now part of Bing.
There are also a fair share of “vertical search” engines, for instance, niche engines for a particular market sector (such as a medical or restaurant search engine). With elements like this, along with geolocation and mobile search becoming more well refined each year, Reform can help you connect closer with your target market.
International SEO: For some sites, the presence is needed on a more global basis. Multilingual SEO is one thing, but there are many cases in which even English language sites miss out on potential global audiences.
There are many factors involved, some of which we covered in our blog posting – “search beyond the atlantic.”
Our team has had experience covering SEO projects across various countries and languages, including global brands that needed to adapt to the various marketplaces.