In order to effectively optimise your site, a fair share of research needs to be done. You need to not only know what sort of market you wish to target, but what the best way to target it is. Researching keywords and building knowledge of how users will perceive your site is key. Making sure you get the right balance is key also. For example, if you target a term that is too “generic”, you may get traffic – but the traffic might not stay on your site long, let alone become what you would deem a “conversion” or sale.
Make sure you take advantage of the “long tail” (the more niche variations of keywords) of traffic also, as these are the users who are likely to bring you a higher conversion rate. And if your site covers multiple markets, know how terminology and keyword usage differs from country to country.
Reform applies a keyword process that adds a bit of insight to the overall picture. Many SEO companies will just take a set number of keywords and tell you where you rank and how many estimated searches were done according to Google Adwords’s Traffic Estimator. But we know that merely chasing keywords is not the right way to start. Sure we’ll provide a sample group of keyterms to gauge your visibility against, but we’ll analyse your site beyond this, and do so in a way that provides an efficient cross section of the site’s visibility. If the site runs PPC campaigns, we can gain insight from that too. But we’ll also look at what other sites are competing with you, and offer a realistic insight into how far (or close) you are to being not only visible for those particular terms, but what you need to do in order to compete….and convert.
Contact us for a detailed scope of work and information on how we can help your business.