In today’s world, Brands face the biggest challenge – constant presence on all media, reputation management, product and service showcase as well as competitor management. This is not easy as it means managing various platforms and performance on these platforms. The search training package for Direct Advertisers has been tailored to maximise the benefits of digital marketing and get the best out of working with your agency or help you start and manage a search campaign on your own.
Discovery – This phase would cover how search marketing affects the media mix, the inherent need for a search campaign, benefits of integrating search marketing and a checklist to be followed before starting a search campaign. This induction phase is applicable to all advertisers interested in embarking on search marketing activity. Having completed the introductory course individuals can launch search campaigns or manage agencies running search campaigns.
Coaching – Knowledge gained from the Discovery phase will empower teams to launch search campaigns. The intermediate ‘coaching’ phase has been developed to help coach teams on the practical aspects of search marketing. Training material will be created bespoke based on client needs focused on running search campaigns efficiently.
Transform – This phase is customised for the specific advertiser based on their search campaigns – oriented around optimisation, reporting and client service. If you have not yet started running search campaigns, this will be a detailed session on the integration of PPC and SEO forming a case for Best Practice in search marketing. This course helps transform your business and your team with techniques that help drive more revenue for the business.
If you are interested in learning more about Reform’s training services then please get in touch with us at training@reformdigital.com or by phone on 0207 874 1898.
Reform’s Search Training packages are tailored for different audiences. Find out more about our overall Search Training Services.