When you work in the ‘exciting’ agency world, search becomes a compelling and competitive way to increase brand awareness and increase leads as well as awareness for any Brand. However, as a new entrant, this exciting world might seem very confusing and complicated. The search consultants at Reform have worked across many agencies and have developed search training packages that enable teams to deliver better performance and run their search campaigns more efficiently.
Discovery – This would cover how search affects the media mix, the inherent need for a search campaign, benefits of integrating search marketing and a checklist to be followed before starting a search campaign. This induction phase is applicable to all advertisers interested in embarking on search marketing activity. (Having completed this introductory course trainees could then proceed to qualified status by following the Reform developed study program for the IPA Search Certificate).
Induction – This phase is oriented towards new starters in agencies. This module will provide an induction into the agency world and its expectations, search basics and quick wins when running Paid Search campaigns. This is beneficial to all agencies with new starters who need to be trained as soon as possible to continue managing search campaigns efficiently.
Transform – This course is customised for specific advertisers based on their search campaigns – oriented around optimisation, reporting and client service. If you have not yet started running search campaigns, this will be a detailed session on the integration of PPC and SEO forming a case for Best Practice in search marketing. This course is also oriented to those planners and managers who have completed the IPA Search Certificate course and now wish to hone their skills to an advanced level of search delivery.
Working agency-side is very competitive and effective coaching can make all the difference and help you retain your search staff.
If you are interested in learning more about Reform’s training services then please get in touch with us at training@reformdigital.com or by phone on 0207 874 1898
Reform’s Search Training packages are tailored for different audiences. Find out more about our overall Search Training Services.