The primary objective of providing training via professional organisations is to give an insight into the search world. While the need is sometimes recognised, complex search campaigns are difficult to create and manage. Reform’s search training packages help members understand the value of search campaigns and empower them to obtain all the information needed for running search marketing campaigns.
Discovery -This would cover how search marketing affects the media mix, the inherent need for a search campaign, benefits of integrating search marketing and a checklist to be followed before starting a search campaign. This induction phase is applicable to all advertisers interested in starting a search marketing campaign. Having completed the introductory course individuals can launch search campaigns or manage agencies running search campaigns.
Coaching – Knowledge gained from the Discovery phase will empower teams to launch search campaigns. The intermediate ‘coaching’ phase has been developed to help coach teams on the practical aspects of search marketing. Training material will be created bespoke based on client needs focused on running search campaigns efficiently.
Transform – This phase is customized for the specific advertiser based on their search campaigns – oriented around optimisation, reporting and client service. If they have not yet started running search campaigns, this will be a detailed session on the integration of PPC and SEO forming a case for Best Practice in search marketing. This course helps transform the business with techniques that help drive more revenue.
If you are interested in learning more about Reform’s training services then please get in touch with us at: training@reformdigital.com or by phone on 0207 874 1898.
Reform’s Search Training packages are tailored for different audiences. Find out more about our overall Search Training Services.