Reform’s suite of services is listed below, but if your business need doesn’t seem to fit with these, please let us know. We frequently help clients to articulate their business change requirements through an initial consultation (free of charge) and we will tailor projects to clients’ specific needs rather than prescribing a services template.
Marketing strategy and delivery services
Reform helps brands and businesses to develop market leading search strategies, in the UK, US or internationally. Whether a client is new market entrant or a well established brand, there is always room for improvement. We conduct opportunity and efficiency assessments for brands, as well as develop sustainable search marketing strategies with a keen focus on delivering accountability, transparency and efficiency.
We also provide PPC and SEO delivery services to clients of all sizes. We can manage all or part of a client’s search marketing activity or simply step in and troubleshoot when you need us to, and then pass back control to the client or their agency.
Operational and procurement services
Whether you are an agency or a client, we can help you to build an efficient business operation around your search marketing.
We conduct operational reviews to show brands and businesses how to make their search marketing operations more efficient, and we identify revenue growth opportunities through the development of new working practices.
We help marketing directors and procurement managers to review their existing search operation or search agency, or we help clients to set-up an in-house search marketing department. We broker the right contracts with the right search technologies and systems on behalf of clients, and we remain a constant and trusted advisor with the search market on an ongoing basis.
Investor services
Reform works with investors, private equity firms and venture capitalists to assess internet and search markets and customer acquisition opportunity around potential investments as part of their due diligence. We audit sectors and any existing brand’s search activity, we identify the opportunities and threats in the search market sector, and we evaluate the potential for growth in the business as a result of an enhanced search marketing programme or strategy.
We develop investment models for brands and businesses and we are often retained beyond the initial assessment piece to advise on the implementation strategy (whether the implementation piece is conducted in-house or by an agency).
Training services
Reform provides search marketing training and workshops for clients and agencies wishing to build their knowledge and practical skills in search. Training solutions range from an introduction to search marketing for beginners, to strategic planning workshops for marketing professionals.
We provide practical training and support for brands managing search, one-to-one mentoring, operational and business consultancy, or skills transfer in the form of staff secondment to ensure the smoothest transition of knowledge into an organisation. We also develop bespoke training qualifications in search marketing for independent media and advertising trade bodies who wish to raise industry standards in best practice among their membership.
Research services
Reform conducts independent and client-commissioned research projects into new search trends both in the UK and internationally. Through our research we help our clients to build an informed picture of a particular market sector, so that they get a full understanding of consumer behaviour.
We have several research projects on the go right now and you can read more about these initiatives on our research page.