Every brief we work on is unique because every business is unique. And every client relationship we develop requires a different combination of skills and experiences. Some of the most common services we provide for our clients are outlined below.
Strategic planning
Helping clients devise and implement effective search and social media marketing strategies is at the core of what we do. We use proprietary planning models to help clients realise the full potential of these digital channels – developing integrated strategies which extend way beyond PPC and SEO to include social media, content, mobile and above-the-line activity.
Search marketing delivery
We have the practical hands-on experience to manage the delivery of search campaigns of every size, from simple PPC and SEO campaigns through to integrated marketing campaigns. We also help clients develop in-house capabilities, providing advice on recruitment, training and organisational structure.
Procurement
Search and digital marketing delivery often involves finding and managing a number of partners – agencies, consultants and technology providers. We help our clients audit their existing relationships and deliver cost efficiencies, and can also advise on finding and negotiating with new partners if required. Our experience working for clients, agencies and tech providers makes us uniquely well placed to set up long-term relationships which work for all parties, offering stability, scale and mutually aligned interests.
Business audits
We work with a number of investment funds to analyse potential acquisition targets. Our work ranges from reviewing the existing search marketing infrastructure within the target company to analysis of the broader market, competitor activity and opportunities for growth.
Training
We have unparalleled experience in developing training programmes for search marketing professionals. We worked with the IPA to create an industry-standard search marketing qualification which is recognised by Google, Microsoft and Yahoo. We also provide search expertise to global staff development programmes for major international brands, and we tailor training courses to audiences ranging from graduate trainees to board level directors.
Research
We devise and manage bespoke research projects to give clients an informed view a particular market sector, territory or emerging trend within the search industry. Our International Search Review is but one example of our pioneering thought leadership. To find out more, and to view a summary of our current research initiatives, please visit our research page.