Research
We devise and manage bespoke research projects to give clients an informed view of a particular market sector, territory or emerging trend within digital. Our International Search Review is but one example of our pioneering thought leadership. To find out more, and to view a summary of our current research initiatives, please visit our research page.
Audience analysis & insights
Prior to developing a strategic marketing or communications plan, a business needs to know who its target audience is. We conduct research and analysis to identify the target demographic as well as how to reach it and get across your business’s brand proposition and messaging.
Digital strategy planning
Devising and implementing effective digital strategies is at the core of what we do. Our proprietary planning models enable clients to realise the full potential of digital channels. We develop integrated digital strategies that incorporate all aspects of online efforts, including SEO, PPC, social media, content and mobile to create a holistic approach that will have a positive impact on your bottom line.
Converting offline plans for an online world
We take your existing brand, marketing and communications plans and replicate them for a digital audience. Our expertise lies in identifying the different ways brands behave online versus offline, as those behaviours are entirely different. We use our knowledge to develop online brand, marketing and communications plans that will take advantage of the far more diverse and targeted opportunities available online.
Digital marketing channel strategy: search, social & mobile
All too often, brands jump straight into the implementation of these business-critical marketing channels. Little to no consideration goes into fully understanding who is searching and talking, where, why – and to really listening to a potential audience’s needs, desires and sentiments. Digital strategy not only leads to better marketing campaign performance, but the insights gathered can inform product, price and overall business planning.
Brand reputation management
Just as the digital world has increased your reach to potential customers, it has increased your customers’ ability to reach out to each other. Much of the time, this type of ongoing online conversation is beneficial to your brand. However, there can be instances where a customer expresses dissatisfaction vociferously. This is not in itself necessary detrimental to your business. Your response determines whether damage occurs or whether you emerge from the crisis stronger than ever. It is of the utmost importance that you listen to conversations concerning your brand and that you manage your responses accordingly. To do this effectively, you must not wait until a crisis is brewing to determine how best to cope. It is imperative that you have a plan in place prior to the need to manage a crisis as it unfolds. Our expertise in this very specialised area will allow us to develop a bespoke policy for safeguarding your brand’s reputation and managing the inevitable crisis in order to guide you to the best possible outcome.